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PROXY STATEMENT PURSUANT TO SECTIONProxy Statement Pursuant to Section 14(a) OF THEof
SECURITIES EXCHANGE ACT OFthe Securities Exchange Act of 1934,

(AMENDMENT NO. __)
as amended (Amendment No.      )

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[   ]       Definitive Additional Materials

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[   ]Definitive Additional Materials
[   ]Soliciting Material Pursuant to sec. 240.14a-11(c) or sec. 240.14a-12

ALASKA AIR GROUP, INC.

Alaska Air Group, Inc.

(Name of Registrant as Specified In Its Charter)


(Name of Person(s) Filing Proxy Statement, if other than the Registrant)

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Alaska Air Group.Inc.Logo

P.O. Box 68947
Seattle, Washington 98168

   
  
(4) Date Filed:

April 14, 2003


[SIDEBAR]
2002 Annual Meeting
Thursday, May 30 at 2 p.m.
Westmark Fairbanks Hotel
813 Noble Street
Fairbanks, Alaska

Alaska Air Group, Inc.
P.O. Box 68947
Seattle, Washington 98168

April 15, 2002

Dear Stockholder:

We cordially invite you to attend our 20022003 Annual Meeting of Stockholders. This year marks the 70th anniversary of Alaska Airlines. In recognition of our roots, we are pleased to hold our annual meeting in our “home state” this year. The meeting will be held at 2 p.m. on May 30, 2002,20, 2003, in the William M. Allen Theater at the Westmark Fairbanks Hotel, 813 Noble Street, Fairbanks, Alaska.The Museum of Flight in Seattle.

We encourage you to participate at this meeting, but whether or not you plan to attend, please complete and submit your proxy as soon as possible. You can vote over the Internet, by telephone or by mail. Your opinion and your vote are important to us regardless of the number of shares you own. Voting by proxy will not prevent you from voting in person if you attend the meeting, but it will ensure that your vote is counted if you are unable to attend.

Recently, I announced my intention to retire in May after nearly 27 years with the Company. At the conclusion of the annual meeting, Bill Ayer will take over as Chairman and Chief Executive Officer of Alaska Air Group. I can think of no person better qualified to lead the Company forward, and I have every confidence that I am leaving the Company in good hands.

We look forward to visiting with you at the meeting and addressing your questions and comments.

 Sincerely,

 /s/ JohnJOHN F. Kelly

K
ELLY
John F. Kelly
Chairman President and
Chief Executive Officer

2


TABLE OF CONTENTS

NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
ANNUAL MEETING INFORMATION
QUESTIONS AND ANSWERS
PROPOSALS TO BE VOTED ON
ELECTION OF DIRECTORS
APPROVAL OF THE ALASKA AIR GROUP, INC. AMENDED AND RESTATED 1999 LONG-TERM INCENTIVE EQUITY PLAN
APPROVAL OF THE ALASKA AIR GROUP, INC. 2002 EMPLOYEE STOCK PURCHASE PLAN
STOCKHOLDER PROPOSAL ON SIMPLE-MAJORITY VOTING
OTHER BUSINESS
STRUCTURE OF THE BOARD OF DIRECTORS
DIRECTOR COMPENSATION
PRINCIPAL STOCKHOLDERS
EXECUTIVE COMPENSATION
COMPENSATION COMMITTEE OF THE BOARD OF DIRECTORS
PERFORMANCE GRAPH
SUMMARY COMPENSATION TABLE
OPTION GRANTS
OPTIONS EXERCISED
RETIREMENT BENEFITS
CHANGE-IN-CONTROL ARRANGEMENTS
AUDIT COMMITTEE REPORT
INDEPENDENT CERTIFIED PUBLIC AUDITORS
SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE
STOCKHOLDER PROPOSALS
COSTS OF PROXY SOLICITATION
OTHER MATTERS
APPENDIX A
APPENDIX B


TABLE OF CONTENTS

       
NOTICE OF ANNUAL MEETING OF STOCKHOLDERS3
ANNUAL MEETING INFORMATIONNotice of Annual Meeting of Stockholders  4 
QUESTIONS AND ANSWERSAnnual Meeting Information  5 
PROPOSALS TO BE VOTED ON
Proposal 1: Election of Directors
  11 
ELECTION OF DIRECTORSNominees for Election to Terms Expiring in 2006  911 
APPROVE AMENDMENT OF THE 1999 LONG-TERM INCENTIVE EQUITY
PLANContinuing Directors Whose Terms Expire in 2004
  12 
Continuing Directors Whose Terms Expire in 2005 APPROVE THE 2002 EMPLOYEE STOCK PURCHASE PLAN13
Corporate Governance14
Structure of the Board of Directors14
Board and Committee Independence  16 
 STOCKHOLDER PROPOSAL ON SIMPLE MAJORITY VOTEExecutive Sessions and Lead Director  2017 
OTHER BUSINESSDirector Compensation17
Certain Relationships and Related Transactions18
Section 16(a) Beneficial Ownership Reporting Compliance18
Independent Auditors18
Audit Committee Report21
Security Ownership of Certain Beneficial Owners and Management  22 
STRUCTURE OF THE BOARD OF DIRECTORS23
DIRECTOR COMPENSATIONExecutive Compensation  24 
PRINCIPAL STOCKHOLDERSCompensation Committee Report on Executive Compensation  2524 
EXECUTIVE COMPENSATIONPerformance Graph  28 
 COMPENSATION COMMITTEE REPORTSummary Compensation Table  2629 
 PERFORMANCE GRAPHOption Grants in 2002  30 
 SUMMARY COMPENSATION TABLEAggregated Option Exercises in 2002 and Year-End Option Values  31 
 OPTION GRANTSRetirement Benefits  3231 
 OPTIONS EXERCISEDChange-in-Control Arrangements  33 
RETIREMENT BENEFITSEquity Compensation Plan Information  34 
CHANGE-IN-CONTROL ARRANGEMENTS
Proposal 2: Board Proposal to Amend the Certificate of Incorporation
  36 
AUDIT COMMITTEE REPORT37
INDEPENDENT CERTIFIED PUBLIC AUDITORS38
SECTION 16(a) REPORTING COMPLIANCE38
STOCKHOLDER PROPOSALS38
COSTS OF PROXY SOLICITATION
Proposal 3: Stockholder Proposal on Simple-Majority Vote
  39 
OTHER MATTERS
Proposal 4: Stockholder Proposal on Selling the Company
  3941 
APPENDIX A: 1999 LONG-TERM INCENTIVE EQUITY PLAN
Proposal 5: Stockholder Proposal on Annual Election of Each Director
  4043 
APPENDIX B: ALASKA AIR GROUP, INC. EMPLOYEE STOCK PURCHASE PLAN
Proposal 6: Stockholder Proposal on Stockholder Rights Plans
  4446
Proposal 7: Stockholder Proposal on an Independent Board Chairman
48
Proposal 8: Stockholder Proposal on Expensing Stock Options
50
Proposal 9: Stockholder Proposal on Reporting Employee Stock Ownership
53
Other Matters to Come Before the Meeting56
Submission of Proposals for Next Annual Meeting60
Appendix A: Audit Committee Charter61
Appendix B: Compensation Committee Charter65
Appendix C: Governance and Nominating Committee Charter69 

Page 23


[SIDEBAR]Alaska Air Group, Inc.
YOUR VOTE IS IMPORTANT.P.O. Box 68947
Whether or not you plan to attend the meeting, please submit your proxy so that your stock can be voted.Seattle, Washington 98168

NOTICE OF ANNUAL MEETING OF STOCKHOLDERS

The 20022003 Annual Meeting of Stockholders of Alaska Air Group, Inc. will be held in the William M. Allen Theater at the Westmark Fairbanks Hotel, 813 Noble Street, Fairbanks, AlaskaThe Museum of Flight in Seattle, 9404 E. Marginal Way South, Seattle, Washington at 2 p.m. on May 30, 2002,20, 2003, for the following purposes:

 1. To elect fourthree directors for three-year terms.
 
 2. To vote on a Board proposal to approve amendmentamend the Certificate of Incorporation to eliminate the 1999 Long-Term Incentive Equity Plan.special super-majority voting requirement.
 
 3. To vote on a stockholder proposal, to approve adoption ofif properly presented at the 2002 Employee Stock Purchase Plan.meeting, on simple-majority vote.
 
 4. To vote on a stockholder proposal, regarding simple majority voting.if properly presented at the meeting, on selling the Company.
 
 5.To vote on a stockholder proposal, if properly presented at the meeting, on annual election of each director.
6.To vote on a stockholder proposal, if properly presented at the meeting, on stockholder rights plans.
7.To vote on a stockholder proposal, if properly presented at the meeting, on an independent Board chairman.
8.To vote on a stockholder proposal, if properly presented at the meeting, on expensing stock options.
9.To vote on a stockholder proposal, if properly presented at the meeting, on reporting employee stock ownership.
10. To transact such other business as may properly come before the meeting or any adjournment thereof.

Stockholders owning Company sharescommon stock at the close of business on April 1, 2002March 21, 2003 are entitled to vote.

 By Order of the Board of
Directors,

 
/s/ Keith Loveless

K
EITHLOVELESS
Keith Loveless
General Counsel & Corporate Secretary

April 15, 200214, 2003

Page 34


[SIDEBAR]
Stockholders who owned Alaska Air Group stock on April 1 are eligible to vote.

ANNUAL MEETING INFORMATION

OurThe Board of Directors of Alaska Air Group, Inc. (“AAG” or the “Company”) is soliciting proxies for this year’s Annual Meeting of Stockholders. This proxy statement contains important information for you to consider when deciding how to vote on the matters brought before the meeting. Please read it carefully.

The Board set April 1, 2002,March 21, 2003, as the record date for the meeting. Stockholders who owned Company common stock on that date are entitled to vote at the meeting, with each share entitled to one vote. There were 26,546,13026,605,733 shares of Company common stock outstanding on the record date.

VotingAnnual meeting materials, which include this proxy statement, a proxy card or voting instruction form, and the 20012002 Annual Report, will bewere mailed orto stockholders and made available via the Internet to stockholders on or about April 15, 2002.

Page 4


[SIDEBAR]
Why am I receiving this annual meeting information14, 2003. The Company’s Annual Report on Form 10-K for the year ended December 31, 2002 is included in the 2002 Annual Report. It was filed with the Securities and proxy?
Can I receive materials viaExchange Commission (“SEC”) and is available on the Internet?
What am I voting on?
How do I vote?Company’s website at www.alaskaair.com.

QUESTIONS AND ANSWERS

WHY AMWhy am I RECEIVING THIS ANNUAL MEETING INFORMATION AND PROXY?receiving this annual meeting information and proxy?

You are receiving this annual meeting information and proxy from us because you ownowned shares of common stock in Alaska Air Group.Group as of the record date for the annual meeting. This proxy statement describes issues on which we would like you to vote. It also givesvote and provides you with other important information on these issues so that you can make informed decisions.

You may own shares of Alaska Air Group common stock in several different ways. If you have one or more stock certificates in your possession, you also have a stockholder account with our transfer agent, EquiServe Trust Company, N.A., which makes you a stockholder of record. If you hold your shares in a brokerage account, you are a beneficial owner, not a stockholder of record. Employees of the Company may have shares of stock in one or more of the Company’s 401(k) retirement plans or employee stock purchase plans.

When you sign and mail the proxy card or submit your proxy viaby telephone or the Internet, or by telephone, you appoint John F. Kelly and Keith Loveless as your representatives at the meeting. Mr. Kelly and Mr. Loveless will vote your shares at the meeting as you have instructed on your proxy. This way, your shares will be voted even if you cannot attend the meeting.

If an issue that is not on the proxy card comes up for vote at the meeting, Mr. Kelly and Mr. Loveless will vote yourthe shares under your proxy,for which they hold proxies in accordance with their best judgment.

5


CANWhat am I RECEIVE FUTURE MATERIALS VIA THE INTERNET?voting on?

You are being asked to vote on the election of three directors, a proposal to amend the Company’s Certificate of Incorporation to remove the super-majority voting provision, and seven stockholder proposals.

How does the Board of Directors recommend I vote on each of the proposals?

FOR the Board’s director nominees,
FOR the proposal to amend the Certificate of Incorporation, and
AGAINST the other proposals.

How do I cast my vote?

You may vote on the Internet.

You may vote via the Internet regardless of whether you receive your annual meeting materials through the mail or via the Internet. Instructions for doing so were provided with your proxy statement. If you vote on the Internet, please do not mail in your proxy card.

You may vote by phone.

Instructions for voting by phone were provided with your proxy statement. If you vote by telephone, please do not mail in your proxy card.

You may vote by mail.

Simply sign and date the proxy card or voting instruction form received with this proxy statement and mail it in the enclosed, prepaid and addressed envelope. If you mark your choices on the card or voting instruction form, your shares will be voted as you instruct.

If you return a signed card but do not mark your choices, your shares will be voted in accordance with the recommendations of the Board of Directors, shown above.

You may vote in person at the meeting.

We will pass out a ballot to anyone who requests one at the meeting. If you hold your shares through a broker, you must bring a legal proxy in order to vote at the meeting. You may request a legal proxy from your stockbroker or at the Internet voting site to which your voting materials direct you.

EquiServe’s Internet and telephone voting facilities for stockholders of record and 401(k) plan participants will be available 24 hours a day, and will close at 11:59 p.m. Eastern Time on May 19, 2003. However, to allow sufficient time for voting by the trustee, voting instructions for
401(k) plan shares must be received by 11:59 p.m. Eastern Time on May 15, 2003.

The law of Delaware, under which the Company is incorporated, specifically permits electronically transmitted proxies, provided that each such proxy contains or is submitted with information from which the inspectors of election can determine that it was authorized by the stockholder. (General Corporation Law of the State of Delaware, Section 212(c).) The voting

6


procedures available to stockholders of record and participants in the Company’s 401(k) plans are designed to authenticate each stockholder by use of a Control Number, to allow stockholders to vote their shares, and to confirm that their instructions have been properly recorded.

Can I receive future materials via the Internet?

If you received a printed copy of this proxy statement through the mail, you may be able to receive future stockholder materials overvote on the Internet, instead.simply follow the prompts for enrolling in the electronic proxy delivery service. This will reduce the Company’s printing and postage costs, as well as the number of paper documents you will receive.

You also may enroll in that service at any time after the annual meeting. Stockholders of record can read additional information about this option as well asand request electronic delivery by going to EquiServe’s website, www.econsent.com/alk on. Beneficial owners cannot use EquiServe’s site, but should find information regarding the Internet.availability of this service in the proxy materials for this annual meeting. If you hold your shares inare a brokerage account,beneficial owner and do not find such instructions, please go to www.InvestorDelivery.com.www.InvestorDelivery.com or contact your broker.

If you already receive your proxy materials via the Internet, you will continue to receive them that way until you instruct otherwise through one of the websites referenced above.

WHAT AM I VOTING ON?

You are being asked to vote on the election of four directors, a proposal to approve the amendment of the Company’s 1999 Long-Term Incentive Equity Plan, a proposal to approve adoption of the 2002 Employee Stock Purchase Plan and a stockholder proposal regarding simple majority voting.

The Company has received a letter from an individual requesting a discussion of certain matters at the Annual Meeting, including company policies relating to its auditors. If the individual who sent this letter, or his representative, proposes that any matter relating to this discussion item be brought to a vote, and such matter is properly brought to a vote, the persons named on the proxy card intend to exercise the discretionary authority given to them by the proxy card to vote against any such items.

HOW DO I VOTE?

You may vote on the Internet.
You may vote via the Internet regardless of whether you receive your annual meeting materials through the mail or via the Internet. Follow the instructions that came with your proxy statement. If you vote on the Internet, you do not have to mail in your proxy card.

You may vote by phone.
Follow the instructions that came with your proxy statement. If you vote by telephone, you do not have to mail in your proxy card.

Page 5


You may vote by mail.
Simply sign your proxy card and mailWhat does it in the enclosed, prepaid and addressed envelope. If you mark your voting instructions on the proxy card, your shares will be voted as you instruct.

If you return a signed card but do not provide voting instructions, your shares will be voted in accordance with the recommendation of the Board of Directors:

forthe four named director nominees,
forthe proposal to approve amendment of the 1999 Long-Term Incentive Equity Plan,
forthe proposal to approve the 2002 Employee Stock Purchase Plan, and
againstthe stockholder proposal regarding simple majority voting.

You may vote in person at the meeting.
We will pass out a ballot to anyone who requests one at the meeting. If you hold your shares through a broker, you must request a legal proxy from your stockbroker and bring it to the meeting in order to vote at the meeting.

[SIDEBAR]
Whatmean if I receive more than one proxy?
What if I change my mind?
What if I do not return my proxy card?
Voting of 401(k) plan shares

WHAT DOES IT MEAN IF I RECEIVE MORE THAN ONE PROXY CARD OR EMAIL NOTIFICATION?card, voting instruction form or email notification?

It means that you have more than one account for your Alaska Air GroupAAG shares. Please complete and submit all proxies to ensure that all your shares are voted.

WHAT IFWhat if I CHANGE MY MIND AFTERchange my mind after I SUBMIT MY PROXY?submit my proxy?

You may revoke your proxy and change your vote at any time before the polls close at the meeting. You may do this by:

 voting again by telephone or on the Internet (your latest telephone or Internet proxy is counted),
 
 signing another proxy card with a later date, or
 
 voting again at the meeting. (If you hold your shares through a broker, you must bring a legal proxy in order to vote at the meeting.)

WILL MY SHARES BE VOTED IFWill my shares be voted if I DO NOT SUBMIT MY PROXY?do not submit my proxy?

If you are a stockholder of record and do not submit your proxy or vote in person at the meeting, your shares will not be voted. If your sharesyou are held through a brokerbeneficial owner and you do not submit voting instructions to your broker, your broker may vote your shares under certain circumstances. Brokerage firms have discretionary authority under rules of the New York Stock Exchange rules(“NYSE”) to vote customers’ unvoted shares on routine matters. At this meeting, brokers may votethe only in connection withmatter that could be routine is Proposal 1, the election of directors. If the NYSE determines that the election of directors for three-year terms as described in thisis “contested,” the election will become a non-routine matter with respect to those stockholders whose proxy statement.is solicited by a party other than the Company’s Board of Directors.

7


When a brokerage firm votes its customers’ unvoted shares on routine matters, these shares are counted for purposes of establishing a quorum to conduct business at the meeting. SharesHowever, brokers cannot vote those same shares on non-routine matters. A broker “non-vote” occurs when a broker holding shares for a beneficial owner does not voted by brokersvote them on a particular proposal because the broker does not have discretionary voting power for that proposal and has not received voting instructions from the beneficial owner. Broker non-votes will not be included in the number of shares present and entitled to vote with respect to any non-routine proposal and therefore will have no effect on the results of voting in connection with the other proposals.on that proposal.

HOW ARE SHARES VOTED THAT ARE HELD IN A COMPANYHow are shares voted that are held in a Company 401(k) PLAN?plan?

The Alaska Air Group 401(k) trust includes Employee Stock Ownership Plan (“ESOP”) features. Currently, 1,374,626At the record date, 1,679,193 shares are allocatedwere held in the trust for participants. The Company’s transfer agent, EquiServe, sent a proxy statement, an annual report and a voting instruction form to employeeseach participant who held shares through the trust.Company’s 401(k) plans at the record date. The trustee will vote the shares in accordance with confidential instructions received from participants. The trustee will vote shares for which no instructions were received in the same proportion, for and against, as the shares for which instructions were received.

Page 6To allow sufficient time for voting by the trustee, your voting instructions for 401(k) plan shares must be received by 11:59 p.m. Eastern Time on May 15, 2003.


[SIDEBAR]
Number of votes neededHow many shares must be present to hold a meeting
Number of votes needed for proposals to pass
What if a nominee is unable to stand for election?
How votes are counted

HOW MANY VOTES MUST BE PRESENT TO HOLD THE MEETING?the meeting?

A majority of the Company’s outstanding shares as of the record date (a quorum) must be present at the meeting in order to hold the meeting and conduct business. Shares are counted as present at the meeting if the stockholder:

has voted via telephone or the Internet, or
has properly submitted a proxy card, or
is present and votes in person at the meeting.
stockholder attends the meeting or has voted by proxy.

HOW MANY VOTES MUST THE NOMINEES HAVE TO BE ELECTED?How many votes must the nominees have to be elected?

In the election of directors, the fourthree nominees who receive the highest number offorvotes will be elected.

WHAT HAPPENS IF A NOMINEE IS UNABLE TO STAND FOR ELECTION?What happens if a nominee is unable to stand for election?

The Board of Directors may reduce the number of seats on the Board, or the Governance and Nominating Committee of the Board may designate a substitute nominee. If they designatethe Committee designates a substitute, shares represented by proxies will be votedforthe substitute nominee.

Stockholders may nominate candidates according to the procedures outlined in the Company’s bylaws. See Stockholder Proposals on page 38.

HOW MANY VOTES MUST THE PROPOSAL TO APPROVE AMENDMENT OF THE 1999 LONG-TERM INCENTIVE EQUITY PLAN HAVE IN ORDER TO PASS?How many votes must the proposal to amend the Certificate of Incorporation receive in order to pass?

In order for this proposal to pass, 80 percent of the shares outstanding must be votedforthe proposal.

8


How many votes must each of the stockholder proposals receive in order to pass?

A majority of the shares present in person or by proxy and entitled to vote at the meeting must votebe votedforeach proposal in order for it to pass. However, all of the proposal.

HOW MANY VOTES MUST THE PROPOSAL TO APPROVE THE 2002 EMPLOYEE STOCK PURCHASE PLAN HAVE IN ORDER TO PASS?

Astockholder proposals arerecommendationsto the Board of Directors. They are not binding and do not take effect automatically, even if they receive the votes of holders of a majority of the shares present in person or by proxy and entitled to vote at the meeting must voteforthe proposal.meeting.

HOW MANY VOTES MUST THE PROPOSAL REGARDING SIMPLE MAJORITY VOTING HAVE IN ORDER TO PASS?

A majority of the shares present in person or by proxy and entitled to vote at the meeting must voteforthe proposal.

HOW ARE VOTES COUNTED?How are votes counted?

You may voteforor you maywithheld fromwithholdauthority to vote for each nominee for director. You may votefororagainstorabstainon the other proposals.

If you abstain from voting on the proposals,any proposal, the abstention has the same effect as a voteagainst.such proposal. If you sign your proxy card without giving instructions for voting, your shares will be counted in accordance with the recommendationrecommendations of the Board of Directors:foreach directorBoard nominee,forthe proposal to amend the 1999 Long-Term Incentive Equity Plan,forthe proposal to approve the 2002 Employee Stock Purchase Plan,Certificate of Incorporation, andagainsteach of the stockholder proposal regarding simple majority voting.other proposals.

Voting results are tabulated and certified by our transfer agent, EquiServe.EquiServe Trust Company, N.A.

Page 7Who pays the costs of proxy solicitation?


The Company pays for distributing and soliciting proxies and reimburses brokers, nominees, fiduciaries and other custodians their reasonable fees and expenses in forwarding proxy materials to beneficial owners. The Company has engaged Georgeson Shareholder Communications Inc. (“Georgeson”) to assist in the solicitation of proxies for the meeting. The Company will pay Georgeson approximately $15,000 in fees for its services and will reimburse it for reasonable out-of-pocket expenses. Proxies may be solicited by personal interview, mail, telephone or other means. Proxies may also be solicited by directors, officers, employees and other agents of the Company, who will receive no additional compensation therefor except for reimbursement of expenses.

Is a list of stockholders entitled to vote at the meeting available?

A list of stockholders of record entitled to vote at the annual meeting will be available at the annual meeting. It will also be available Monday through Friday from May 9 through May 19, 2003, between the hours of 9 a.m. and 4 p.m., local time, at the offices of the Corporate Secretary, 19300 Pacific Highway South, Seattle WA 98188. A stockholder of record may examine the list for any legally valid purpose related to the annual meeting.

[SIDEBAR]
Where tocan I find the voting results of the meeting?

WHERE CAN I FIND THE VOTING RESULTS OF THE MEETING?

We will announce preliminary voting results at the meeting. We also will publish the final results in our quarterly report on Form 10-Q for the second quarter of 2002.2003. You can getread or print a copy of that report by going to the Company’s website, www.alaskaair.com, and then

9


choosing Company Information, Investor Information, and Securities and Exchange Commission Filings. You can find the same Form 10-Q by going directly to the SEC EDGAR files atwww.sec.gov. You can also get a copy by calling us at (206) 431-5567, or by calling the Securities and Exchange CommissionSEC at (800) SEC-0330 for the location of a public reference room, or through the EDGAR system at http://www.sec.gov on the Internet.room.

Page 81 0


[SIDEBAR]
Election of Directors

Phyllis J. Campbell
Mark R. Hamilton
Byron I. Mallott
Richard A. Wien

PROPOSALS TO BE VOTED ON

PROPOSAL NO. 1
1.  ELECTION OF DIRECTORS

The Company currently has twelvethirteen directors.

HOW MANY DIRECTORS ARE NOMINATED EACH YEAR? Mrs. Mary Jane Fate and Mr. John F. Kelly are retiring from the Board after this meeting. The Board of Directors has adopted a resolution, as provided by the Certificate of Incorporation, reducing the number of directors to eleven, effective on completion of the annual meeting.

The directors are divided into three classes so that approximately one-third of the directors are elected each year for three-year terms. Directors are elected to hold office until their successors are elected and qualified, or until resignation or removal in the manner provided in our bylaws. FourBylaws. Three directors are nominees for election this year.year and each has consented to serve a three-year term ending in 2006. The remaining directors will continue to serve the terms described in their biographies.set out below.

WHO ARE THE NOMINEES?NOMINEES FOR ELECTION TO TERMS EXPIRING IN 2006

Nominees for election this year are Mrs. Phyllis J. Campbell, Mr. Mark R. Hamilton, Mr. Byron I. Mallott and Mr. Richard A. Wien. Each nominee is presently a director of the Company and has consented to serve a three-year term ending in 2005.

The Board of Directors recommends a voteforelection of each of the director nominees.

PHYLLIS J. CAMPBELL

Mrs. Campbell, age 50, was appointed a director on January 30, 2002. She was President of U.S. Bank of Washington until May 2001 and currently serves as Chair of the bank’s Community Board. She also serves on the boards of SAFECO, Puget Energy, and the Pacific Science Center, and is a member of the Board of Regents of Washington State University.

MARK R. HAMILTON

Mr. Hamilton, Age 57, was appointed a director in April 2001 and serves on the Company’s Audit and Safety Committees. He has served as President of the University of Alaska since 1998. That same year, he retired as a U.S. Army Major General following 31 years of active military duty, primarily in the fields of teaching, management and administration. Formerly, Mr. Hamilton was Chief of Staff of the Alaskan Command at Elmendorf Air Force Base and Commander of Division Artillery at Fort Richardson. Mr. Hamilton is a graduate of the U.S. Military Academy at West Point and is the recipient of the Army’s highest peacetime award, the Distinguished Service Medal.

BYRON I. MALLOTT

Mr. Mallott, age 58, has been a director since 1982 and is Chairman of the Company’s Audit Committee. He is President of the First Alaskans Foundation (a nonprofit organization dedicated to the development of Alaska Native peoples and their communities). From 1995 to 1999, he served as Executive Director (chief executive officer) of the Alaska Permanent Fund Corporation, a trust managing proceeds from the state of Alaska’s oil revenues. He was a director of Sealaska Corporation, Juneau, Alaska, from 1972 to 1988, Chairman from 1976 to 1983, and Chief Executive Officer from 1982 to 1992. He owns Mallott Enterprises (personal investments) and is a director of Horizon Air, Sealaska Corporation, and the Native American Bank, N.A. in Denver, Colorado.

RICHARD A. WIEN

Mr. Wien, age 66, has been a director since 1982. He serves on the Company’s Audit Committee and chairs the Safety Committee. Mr. Wien played an active role in the management of Wien Airlines until 1969, when he was elected President of Merric, Inc., an Alaska helicopter contract and charter service company. After Merric merged with Era Aviation in 1973, Mr. Wien served as Era’s Executive Vice President until 1981. He has been Chairman and Chief Executive Officer of Florcraft, Inc. (retail flooring), Fairbanks and Anchorage, Alaska, since 1986. He is also a director of Horizon Air and Usibelli Coal Mine.

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[SIDEBAR]
Current Board members

William S. Ayer
Ronald F. Cosgrave
Mary Jane Fate
John F. Kelly

WHO ARE THE OTHER DIRECTORS?

WILLIAM S. AYER

Mr. Ayer, age 47, has been a director since 1999. He is President and Chief Executive Officer of Alaska Airlines and served as the airline’s president and chief operating officer from November 1997 to January 2002. Prior to that, he was Sr. Vice President Operations at Horizon Air. Mr. Ayer serves on the boards of Alaska Airlines, AirLifeLine, Inc., the Alaska Airlines Foundation, the University of Washington Business School Advisory Board, and the Ronald McDonald House Charities of Western Washington. His term will expire in 2004.

RONALD F. COSGRAVE

Mr. Cosgrave, age 70, serves on the Company’s Executive and Nominating Committees. He has served on the Board of Directors since 1971, except during the period 1981 to 1983. He was Chairman of Alaska Northwest Properties Inc. from 1979 to 1997, when he became Executive Manager of ANP, LLC. Mr. Cosgrave is a retired Chairman and Chief Executive Officer of Alaska Airlines. He is also Chairman Emeritus and a director of Alaska Airlines. Mr. Cosgrave’s term will expire in 2004.

MARY JANE FATE

Mrs. Fate, age 68, has been a director since 1979 and serves on the Company’s Compensation Committee. She has served as General Manager of a family business in Fairbanks, Alaska, since 1989. She is a director of Alaska Airlines and of Baan o yeel kon Corporation (an Alaska Native village corporation), where she also served as President and Executive Director from 1981 to 1989. She was on the University of Alaska Board of Regents until 2001, when she was appointed Commissioner of the U.S. Arctic Research Commission by President Bush. She also serves on the board of the Breast Cancer Detection Center of Alaska, Inc. Mrs. Fate’s term expires in 2003.

JOHN F. KELLY

Mr. Kelly, age 57, has been a director since 1989 and serves on the Company’s Executive Committee. He has served as Chairman, President and Chief Executive Officer of Alaska Air Group and Chairman of Alaska Airlines since February 1995. He was Alaska Airlines’ CEO from 1995 to January 2002, President from 1995 to 1997, Chief Operating Officer from November 1994 to February 1995 and Vice President/Marketing from 1981 to June 1987. He has served Horizon Air as its Chairman since February 1991, except the period from November 1994 to February 1995, and was President and Chief Executive Officer from June 1987 to November 1994. He also serves on the board of the Air Transport Association, the Washington Roundtable, and is a director of Avista Corporation, a public utility based in Spokane, Washington. Mr. Kelly’s term expires in 2003.

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[SIDEBAR]
Current Board members

Bruce R. Kennedy
R. Marc Langland
John V. Rindlaub
J. Kenneth Thompson

BRUCE R. KENNEDY

Mr. Kennedy, age 63, has been a director since 1972 and serves as Chairman of the Nominating Committee. He has served as Chairman of the Company’s Executive Committee since 1985, except for the period from November 1994 to February 1995. He is Chairman Emeritus of Alaska Air Group and served as its Chairman, Chief Executive Officer and President from 1985 to 1991. He was also Chairman of Alaska Airlines from 1979 to 1991, Chief Executive Officer from 1979 to 1990 and President from 1978 to 1990. He is on the board of directors of Horizon Air and serves as Chairman of the Board of Trustees of CRISTA Ministries, and as Chairman of Packer Aircraft Trust LLC, a not-for-profit aircraft design and manufacturing company. Mr. Kennedy’s term expires in 2003.

R. MARC LANGLAND

Mr. Langland, age 60, has been a director since 1991. He is a member of the Company’s Executive and Nominating Committees and Chairman of the Compensation Committee. He has been President of Northrim Bank, Anchorage, Alaska, since November 1990 and Chairman since January 1998. He was Chairman and Chief Executive Officer of Key Bank of Alaska from 1987 to 1988 and President from 1985 to 1987. He served on the Board of Trustees of the Alaska Permanent Fund Corporation from February 1987 to January 1991 and was Chairman from June 1990 to January 1991. He is also a director of Alaska Airlines, Northrim Bank, Usibelli Coal Mine, and Saltchuk Resources, Inc. Mr. Langland’s term will expire in 2004.

JOHN V. RINDLAUB

Mr. Rindlaub, age 57, has been a director since 1996 and serves on the Company’s Audit and Compensation Committees. He is CEO, Pacific Northwest Region, Wells Fargo Bank. Prior to joining Wells Fargo, he held a number of positions with Bank of America between 1989 and 2001, including President, Bank of America, Northwest and Chairman of Seafirst Bank. Prior to his position at Seafirst, Mr. Rindlaub was Group Executive Vice President/Asia Division for Bank America and a managing director for Bankers Trust Company New York, Investment Banking Group. He is also a director of Horizon Air. Mr. Rindlaub’s term will expire in 2004.

J. KENNETH THOMPSON

Mr. Thompson, age 50, has been a director since October 1999 and serves on the Company’s Compensation Committee and its Safety Committee. He served as executive vice president of ARCO’s Asia Pacific oil and gas operating companies in Alaska, California, Indonesia, China and Singapore from 1998 to 2000. Prior to that, he was President of ARCO Alaska, Inc., the parent company’s oil and gas producing division based in Anchorage. Mr. Thompson is President of Pacific Rim Leadership Development, LLC, an executive consulting firm in Anchorage, Alaska. Mr. Thompson’s term expires in 2003.

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[SIDEBAR]
Amended and Restated 1999 Long-Term Incentive Equity Plan

PROPOSAL NO. 2
APPROVAL OF THE ALASKA AIR GROUP, INC. AMENDED AND RESTATED 1999 LONG-TERM INCENTIVE EQUITY PLAN

The Board has adopted and recommends a voteforapproval of the Alaska Air Group, Inc. 1999 Long-Term Incentive Equity Plan as amended and restated (the “1999 Plan”).

As of April 1, 2002, the 1999 Plan had approximately 75,000 shares of common stock available for grant. Currently, 2,966,262 shares are subject to outstanding options granted under all the Company’s current and prior option plans, including the 1999 Plan. This number represents 11% of the currently outstanding shares. If approved by stockholders, the 1999 Plan, as amended, would authorize an additional 1,200,000 shares for issuance and would reduce from 600,000 to 75,000 the number of shares that could be granted as stock awards.

A copy of the 1999 Plan, as amended, is attached to the proxy statement as Appendix A and is incorporated herein by reference. The following description of the amended 1999 Plan is a summary. Please refer to Appendix A for a complete description of the 1999 Plan and its terms.

Purpose.
The purpose of the 1999 Plan is to promote the Company’s long-term profitability and enhance value for its stockholders by:

encouraging key employees and officers of the Company and its subsidiaries to focus on long-range objectives,
providing a means to attract and retain the services of employees with exceptional qualifications, and
linking the interests of key employees directly to stockholder interests.

Term.
The 1999 Plan was approved by the Company’s stockholders on May 18, 1999. No award may be made after May 18, 2004, the fifth anniversary of the plan’s original approval by stockholders.

Administration.
The 1999 Plan is administered by the Compensation Committee of the Board (the “Committee”). The Committee is composed of two or more nonemployee directors, each of whom is intended to qualify to administer the 1999 Plan under Rule 16b-3 of the Securities Exchange Act and Section 162(m) of the Internal Revenue Code. No member of the Committee is eligible to participate in the 1999 Plan.
The Committee has the authority to:

interpret the 1999 Plan,
establish rules and regulations for its operation,
select employees to receive awards, and
determine the form, amount and other terms and conditions of such awards.

Stock Subject to the Plan.
Subject to adjustment for stock splits or other extraordinary events, such as a change in capitalization, a maximum of 2,400,000 shares are available for issuance to participants under the 1999 Plan. This

Page 12


number includes the additional 1,200,000 shares for which stockholder approval is being sought. Shares underlying previously granted awards become available for re-grant if:

options or SARs expire, terminate or are canceled prior to exercise, or
stock awards are forfeited.

In addition, shares that otherwise would be issuable under an award, but are used as payment in connection with an award, will be made available for grant. Where an SAR or other award is settled in cash, the shares related to such award will also remain available for grant. The maximum number of shares available for issuance under the 1999 Plan will not be reduced to reflect any dividends or dividend equivalents.

Limitation on Awards.
No more than 75,000 shares of the total authorized under the 1999 Plan may be issued as stock awards, and no single individual may be granted awards relating to more than 600,000 shares during any consecutive three-year period.

Eligibility for Participation.
Awards may be granted under the 1999 Plan to those officers and employees of Alaska Air Group and its subsidiaries that the Committee may from time to time select. As of April 1, 2002, approximately 250 employees are expected to participate in the 1999 Plan.

Types of Awards.
Awards under the 1999 Plan may take the form of incentive or nonqualified stock options, stock appreciation rights (“SARs”), or stock awards denominated in units or in shares of the Company’s common stock which may, at the Committee’s discretion, vest based on continuous service or on the achievement of performance goals.

Stock Options:A stock option is the right to acquire common stock at an exercise price equal to or greater than the fair market value of Company stock on the date of grant. Options include nonqualified stock options (“NSOs”) and incentive stock options (“ISOs”). ISOs are intended to qualify for special tax treatment under Section 422 of the Code. Stock options must be granted with an exercise price at least equal to 100% of the common stock’s fair market value on the date of grant and are also subject to a vesting schedule determined by the Committee. The 1999 Plan prohibits the repricing of stock options and SARs.

SARs:An SAR is a right to receive a payment in cash and/or shares equal to the appreciation in market value of the Company’s common stock since the grant of the SAR. SARs may be granted along with stock options or by themselves. The exercise price of an SAR will never be less than the fair market value of the common stock on the date of grant.

Stock Awards:Stock awards may be subject to conditions determined by the Committee. Generally, those conditions include continuous service with the Company for at least three years or achieving performance goals related to profits, profit growth, profit-related return ratios, cash flow or stockholder return.

Any award under the 1999 Plan may include one or a combination of these grant types.

Other Information.
The closing price of the Company’s common stock reported on the New York Stock Exchange on April 1, 2002 was $32.60 per share.

Amendment of Plan.
Only the Board may amend the 1999 Plan. However, stockholder approval is required for any amendment that would increase the number of shares available for issuance under the Plan.

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Other Terms of Awards.
Generally, no payment is required upon the grant of any award. Upon exercise of an option, the optionee must pay the exercise price to the Company in cash or by any other method permitted by the Committee, including by tendering shares, authorizing a broker-assisted cashless exercise or by any combination of these methods. The Committee may decide that awards earn dividends or dividend equivalents. The Committee may establish other terms, conditions, and limitations for an award that are not inconsistent with the 1999 Plan including, but not limited to, the term of an award and the provisions applicable if a participant’s employment ends for any reason.

Acceleration and Settlement of Awards.
The Committee may accelerate the vesting or settlement of an award at any time before a sale, merger, consolidation, reorganization, liquidation, or change in control as defined by the Committee.

Federal Income Tax Consequences.
Under current federal income tax laws, the federal income tax consequences of options and SARs under the 1999 Plan can be summarized as follows:

At the time the options or SARs are granted, the award will have no federal income tax consequences to the Company or the optionee.

Upon the exercise of NSOs or SARs, the optionee generally will recognize ordinary income equal to the fair market value of the shares at the time of exercise minus the exercise price. This ordinary income will be subject to withholding tax, and the amount of ordinary income recognized by the optionee generally will be deductible for tax purposes by the Company. When the shares are sold or otherwise disposed of, any additional gain or loss by the holder will be capital gain or loss.

The exercise of ISOs does not result in any regular taxable income to the optionee, nor is the Company entitled to a deduction. However, the excess of the fair market value of the ISO shares at the time of exercise over the exercise price is an item of tax preference for purposes of computing alternative minimum taxable income. If the shares are held for one year after exercise and two years after grant, the difference between the sale price and the exercise price generally will be taxable as long-term capital gain or loss. If the shares are not held for that period, the optionee will recognize ordinary income at the time of early disposition equal to the excess of the fair market value of the shares at exercise over the exercise price, and the Company will be entitled to a corresponding deduction. Any additional gain on the disposition will be taxed as capital gain.

The foregoing discussion is general in nature and does not address issues relating to the income tax circumstances of any individual employee. The discussion is based on federal income tax laws in effect on the date of this proxy statement and is, therefore, subject to future changes in the law, possibly with retroactive effect. The summary does not address the consequences of state, local or foreign tax laws.

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Limitation on Income Tax Deduction.

See page 29 for a description of the effect of Section 162(m) of the Internal Revenue Code. The 1999 Plan has been designed to allow the Committee to grant awards that will qualify as “Performance-Based Compensation” under Section 162(m) of the Code and thus be fully deductible.

           
  Principal Occupation or Employment     Director
Name and Other Business Affiliations Age Since

 
 
 
Bruce R. Kennedy Mr. Kennedy is Chairman Emeritus of Alaska Air Group and served as its Chairman, Chief Executive Officer and President from 1985 to 1991. He was also Chairman of Alaska Airlines from 1979 to 1991, Chief Executive Officer from 1979 to 1990 and President from 1978 to 1990. He is on the board of directors of Horizon Air and serves as Chairman of the Board of Trustees of CRISTA Ministries, and as Chairman of Packer Aircraft Trust LLC, a not-for-profit aircraft design and manufacturing company.  64   1972 
           
Jessie J. Knight, Jr. Mr. Knight is the President and Chief Executive Officer of the San Diego Regional Chamber of Commerce, an organization whose primary focus is economic development. Before assuming his current position in 1999, Mr. Knight served from 1993 through 1998 as a commissioner of the California Public Utilities Commission, which is responsible for the regulatory oversight of all energy, telecommunications, shipping, railroad and investor-owned utilities in the state. Mr. Knight is a member of the boards of Alaska Airlines, Avista Corporation and Environmental Power Corporation. He is also a trustee of the World Affairs Council of Northern California and a standing member of the Council on Foreign Relations.  52   2002 
           
J. Kenneth Thompson Mr. Thompson is President of Pacific Rim Leadership Development, LLC, an executive consulting firm in Anchorage, Alaska. He served as executive vice president of ARCO’s Asia Pacific oil and gas operating companies in Alaska, California, Indonesia, China and Singapore from 1998 to 2000. Prior to that, he was President of ARCO Alaska, Inc., the parent company’s oil and gas producing division based in Anchorage. Mr. Thompson also serves on the boards of Alaska Airlines and Coeur d’Alene Mines Corporation.  51   1999 

THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS A VOTE “FOR” PROPOSAL 2.
FORELECTION OF EACH OF THE DIRECTOR NOMINEES.

Page 151 1


[SIDEBAR]
2002 Employee Stock Purchase PlanCONTINUING DIRECTORS WHOSE TERMS EXPIRE IN 2004

           
  Principal Occupation or Employment     Director
Name And Other Business Affiliations Age Since

 
 
 
William S. Ayer Mr. Ayer has been President of the Company since February 2003. The Board has elected him Chairman and Chief Executive Officer of the Company effective May 20, 2003. Mr. Ayer is also Chairman, President and Chief Executive Officer of Alaska Airlines. He has served as the airline’s Chairman since February 2003, as Chief Executive Officer since January 2002 and as President since November 1997. Prior thereto, he was Sr. Vice President/Customer Service, Marketing and Planning of Alaska Airlines from January 1997, and Vice President/Marketing and Planning from August 1995. Prior thereto, he served as Sr. Vice President/Operations of Horizon Air from January 1995. Mr. Ayer serves on the boards of Alaska Airlines, the Alaska Airlines Foundation, AirLifeLine, Inc., and the Museum of Flight. He also serves on the University of Washington Business School Advisory Board.  48   1999 
           
Ronald F. Cosgrave Mr. Cosgrave was Chairman of Alaska Northwest Properties Inc. from 1979 to 1997, when he became Executive Manager of ANP, LLC. Mr. Cosgrave is a retired Chairman and Chief Executive Officer of Alaska Airlines. He is also Chairman Emeritus and a director of Alaska Airlines.  71   1971,
except for
1981-83
 
           
R. Marc Langland Mr. Langland has been President of Northrim Bank, Anchorage, Alaska, since November 1990 and Chairman since January 1998. He has also been Chairman, President and CEO of its parent company, Northrim BanCorp, Inc., since December 2001. Mr. Langland was Chairman and Chief Executive Officer of Key Bank of Alaska from 1987 to 1988 and President from 1985 to 1987. He served on the Board of Trustees of the Alaska Permanent Fund Corporation, a trust fund managing proceeds from the State of Alaska’s oil revenues, from February 1987 to January 1991 and was Chairman from June 1990 to January 1991. He is also a director of Alaska Airlines and Northrim BanCorp, Inc., Usibelli Coal Mine, and Saltchuk Resources, Inc.  61   1991 
           
John V. Rindlaub Mr. Rindlaub is CEO, Pacific Northwest Region, Wells Fargo Bank. Prior to joining Wells Fargo, he held a number of positions with Bank of America between 1989 and 2001, including President, Bank of America, Northwest, and Chairman of Seafirst Bank. Prior to his position at Seafirst, Mr. Rindlaub was Group Executive Vice President/Asia Division for Bank America and a managing director for Bankers Trust Company New York, Investment Banking Group. He is also a director of Horizon Air.  58   1996 

PROPOSAL NO. 3
APPROVAL OF THE ALASKA AIR GROUP, INC. 2002 EMPLOYEE STOCK PURCHASE PLAN

The Board is seeking stockholder approval of the Alaska Air Group, Inc. 2002 Employee Stock Purchase Plan (the “ESPP”). On January 30, 2002, the Board adopted the ESPP subject to approval by the stockholders at the annual meeting.

A copy of the proposed ESPP is attached to this proxy statement as Appendix B and is incorporated herein by reference. The following description of the ESPP is a summary. Please refer to Appendix B for a complete description of the plan and its terms.

Purpose.
The purpose of the ESPP is to assist employees of the Company and its designated subsidiaries in acquiring a stock ownership interest in the Company pursuant to a plan that is intended to qualify for beneficial tax treatment under Section 423 of the Internal Revenue Code of 1986, as amended (the “Code”). The ESPP is also intended to encourage employees to work in the best interests of the stockholders, to support recruitment and retention of qualified employees and to provide employees with an advantageous means of accumulating long-term investments.

Administration.
The ESPP may be administered by the Company’s Board of Directors or any Board-appointed committee, or by one or more executive officers designated by the Board. The plan administrator is authorized to administer and interpret the ESPP and to make such rules and regulations as it deems necessary to administer the ESPP, so long as such interpretation, administration or application regarding purchases corresponds to the requirements of Code Section 423.

Stock Subject to the ESPP.
Under the ESPP, qualified employees may purchase shares of common stock through payroll deductions at a discount from market price, without incurring broker commissions. A maximum of 1,000,000 shares of common stock, subject to adjustment for stock splits and similar adjustments, will be available for purchase under the ESPP. The common stock issued under the ESPP will be from authorized but unissued shares of the Company’s common stock or from shares subsequently acquired as treasury shares.

Eligibility.
Participation in the ESPP is voluntary. To be eligible to participate in the ESPP, an employee must have been employed by the Company or a designated subsidiary for a minimum of one year, and may not own 5% or more of the combined voting power or value of the Company’s capital stock or that of any related corporations. For future offering periods, the plan administrator may change the one-year employment requirement or may require that employees work a certain minimum number of hours per week or months per year, subject to the limits of Code Section 423. Nonemployee directors of the Company are not eligible to participate in the ESPP. Approximately 15,000 employees are eligible to participate in the ESPP.

Page 161 2


Offering and Purchase Periods.
CONTINUING DIRECTORS WHOSE TERMS EXPIRE IN 2005

Separate 12-month offering periods will commence on September
           
  Principal Occupation or Employment     Director
Name and Other Business Affiliations Age Since

 
 
 
Phyllis J. Campbell Mrs. Campbell was President of U.S. Bank of Washington from 1993 until 2001 and currently serves as Chair of the Bank’s Community Board. She also serves on the boards of Alaska Airlines, SAFECO Corporation, Puget Energy Inc., and the Pacific Science Center, and is a member of the Board of Regents of Washington State University.  51   2002 
           
 Mark R. Hamilton Mr. Hamilton has served as President of the University of Alaska since 1998. That same year, he retired as a U.S. Army Major General following 31 years of active military duty, primarily in the fields of teaching, management and administration. Formerly, Mr. Hamilton was Chief of Staff of the Alaskan Command at Elmendorf Air Force Base and Commander of Division Artillery at Fort Richardson. Mr. Hamilton is a graduate of the U.S. Military Academy at West Point and is the recipient of the Army’s highest peacetime award, the Distinguished Service Medal.  58   2001 
           
Byron I. Mallott Mr. Mallott is President of the First Alaskans Foundation (a nonprofit organization dedicated to the development of Alaska Native peoples and their communities). From 1995 to 1999, he served as Executive Director (chief executive officer) of the Alaska Permanent Fund Corporation, a trust managing proceeds from the state of Alaska’s oil revenues. He was a director of Sealaska Corporation, Juneau, Alaska, from 1972 to 1988, Chairman from 1976 to 1983, and Chief Executive Officer from 1982 to 1992. He owns Mallott Enterprises (personal investments) and is a director of Horizon Air, Sealaska Corporation, and the Native American Bank, N.A. in Denver, Colorado.  59   1982 
           
Richard A. Wien Mr. Wien has been Chairman and Chief Executive Officer of Florcraft, Inc. (retail flooring), Fairbanks and Anchorage, Alaska, since 1986. He played an active role in the management of Wien Airlines until 1969, when he was elected President of Merric, Inc., an Alaska helicopter contract and charter service company. After Merric merged with Era Aviation in 1973, Mr. Wien served as Era’s Executive Vice President until 1981. He is also a director of Horizon Air and Usibelli Coal Mine.  67   1982 

1 and March 1 of each year and end, respectively, on the next August 31 and February 28 (or 29, in the case of a leap year). The first offering period under the ESPP will begin on September 1, 2002 and end on August 31, 2003. During the offering periods, participating employees accumulate funds in an account used to buy Alaska Air Group common stock through payroll deductions. Payroll deductions accrue at a rate of not less than 1% and not more than 10% of the employee’s base pay during each payroll period in an offering period. Each offering period will include four purchase dates, one every three months, at which time the purchase price is determined and the participating employees’ accumulated funds are used to purchase the appropriate number of shares of common stock. Fractional shares may be issued under the ESPP unless the plan administrator determines otherwise for a future offering period. Under the ESPP, no employee may purchase more than $25,000 worth of common stock (based on the fair market value of the common stock on the first day of an offering period) during any calendar year, and no employee may purchase more than 2,000 shares in any single offering period. The plan administrator may change the length of future offering periods (and the purchase periods within them), subject to the requirements of Code Section 423.

Purchase Price.
The purchase price per share of common stock is 85% of the lesser of (1) the fair market value of the common stock on the first day of an offering period and (2) the fair market value of the common stock on the purchase date. The plan administrator may change the purchase price for future offering periods, subject to the requirements of Code Section 423. On April 1, 2002, the closing price for the Company’s common stock on the New York Stock Exchange was $32.60 per share.

Effect of Termination.
Employees have no right to acquire shares under the ESPP upon termination of their employment for any reason prior to the last business day of a purchase period. Upon termination of employment, the Company will pay the balance in the employee’s account to the employee or to his or her estate without interest. Neither payroll deductions credited to an employee’s account nor any rights with regard to the purchase of shares under the ESPP may be assigned, transferred, pledged or otherwise disposed of in any way by the employee, other than by will or the laws of descent and distribution.

Change in Control.
In the event of certain mergers, consolidations or acquisitions by another corporation of all or substantially all of the Company’s assets, each outstanding option to purchase shares under the ESPP will be assumed or an equivalent option substituted by the successor company. If the successor company refuses to assume or substitute for the option, the offering period during which a participant may purchase common stock will be shortened to a specified date before such proposed transaction. In the event of a proposed liquidation or dissolution of the Company, the offering period during which a participant may purchase common stock will be shortened to a specified date before the date of the proposed liquidation or dissolution.

Page 17

3


Restriction on Immediate Sale of Stock.
Employees must hold common stock they have acquired under the ESPP for a minimum of one year, unless the Board sets a different holding period for any future offering period.CORPORATE GOVERNANCE

Amendment, Suspension and Termination of the ESPP.The Board has the power to amend, suspend or terminate the ESPP, except that the Board may not amend the ESPP without stockholder approval if such approval is required by Code Section 423. Unless sooner terminated, the ESPP will terminate on January 30, 2012.

Federal Income Tax Consequences.
The Company intends that the ESPP qualify as an “employee stock purchase plan” under Code Section 423. The following discussion summarizes the material federal income tax consequences to the Company and the participating employees in connection with the ESPP under existing applicable provisions of the Code and the accompanying Treasury Regulations. The discussion is general in nature and does not address issues relating to the income tax circumstances of any individual employee. The discussion is based on federal income tax laws in effect on the date of this proxy statement and is, therefore, subject to future changes in the law, possibly with retroactive effect. The discussion does not address the consequences of state, local or foreign tax laws.

Under the Code, the Company is deemed to grant employee participants in the ESPP an “option” on the first day of each offering period to purchase as many shares of common stock as the employee will be able to purchase with the payroll deductions credited to his or her account during the offering period. On the last day of each three-month purchase period, the purchase price is determined and the employee is deemed to have exercised the “option” and purchased the number of shares of common stock his or her accumulated payroll deductions will purchase at the purchase price.

The required holding period for favorable federal income tax treatment upon disposition of common stock acquired under the ESPP is the later of (1) two years after the deemed “option” is granted (the first day of an offering period) and (2) one year after the deemed “option” is exercised and the common stock is purchased (the purchase date). When the common stock is disposed of after this period (a “qualifying disposition”), the employee realizes ordinary income to the extent of the lesser of (a) the amount by which the fair market value of the common stock at the time the deemed “option” was granted exceeded the “option price” and (b) the amount by which the fair market value of the common stock at the time of the disposition exceeded the “option price.” The “option price” is equal to 85% of the lesser of the fair market value of the common stock on the first day of the offering period and the fair market value of the common stock on the purchase date. Thus, the maximum amount of gain taxable as ordinary income is the amount of the 15% discount measured as of the last day of a purchase period. Any further gain recognized on a qualifying disposition will be long-term capital gain. If the sale price is less than the option price, there is no ordinary income and any loss recognized generally will be a long-term capital loss.

Page 18


When an employee sells the common stock before the expiration of the required holding period (a “disqualifying disposition”), the employee recognizes ordinary income to the extent of the difference between the price actually paid for the common stock and the fair market value of the common stock at the date the option was exercised (the purchase date), regardless of the price at which the common stock is sold. Any additional gain recognized upon the disqualifying disposition will be capital gain. The capital gain will be long-term if the employee held the shares more than 12 months. If the sale price is less than the fair market value of the common stock at the date of exercise, then the employee will have a capital loss equal to such difference.

Even though an employee must treat part of his or her gain on a qualifying disposition of the common stock as ordinary income, the Company may not take a business deduction for such amount. However, if an employee makes a disqualifying disposition, the amount of income that the employee must report as ordinary income qualifies as a business deduction for the Company for the year of such disposition.

THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS A VOTE “FOR” PROPOSAL 3.

Page 19


[SIDEBAR]
Simple-Majority Voting

PROPOSAL NO. 4
STOCKHOLDER PROPOSAL ON SIMPLE-MAJORITY VOTING

A stockholder has advised the Company that he intends to present the following resolution at the annual meeting. In accordance with applicable proxy regulations, the proposed resolution and supporting statement, for which the Board of Directors and the Company accept no responsibility, are set forth below.

Stockholder Resolution
IMPLEMENT SIMPLE-MAJORITY VOTE
This topic won 96% of the yes-no shareholder vote in 2001.
Alaska Air shareholders request that our company take the steps necessary to implement a policy of simple-majority vote. This policy, which has key elements of the Alaska Air proposal that won 96% support, includes:

Application to all issues submitted to shareholder vote to the fullest extent possible.
A policy of the greatest flexibility to implement the spirit and the letter of this topic to the fullest extent possible and as soon as possible.
Any future simple/super-majority proposal be put to shareholder vote — as a separate ballot item.
Our directors commit to make their best effort to implement this policy within 90 days of the annual meeting, with the resources available to our directors, and then meet this commitment.
Thus our company is to make its best effort to obtain the high number of votes, from all the shares in existence.

Proponent’s Supporting Statement
An overwhelming 96% of the yes-no shareholder vote

This topic won an overwhelming 96% of the yes-no shareholder vote at Alaska Air in 2001. However, company rules for some reason require an 80% yes vote from all shares in existence. The 2001 shareholder vote turn-out was 75%. I believe the directors can make a better effort to win a higher vote turn-out.

A premium for good governance profile
A survey by McKinsey & Co. shows that institutional investors are prepared to pay an 18% premium for good corporate governance.Wall Street Journal — June 19, 2000

A start to improve the governance profile of our company
I believe that conventional wisdom holds that when many items can be improved — that starting with at least one improvement should receive increased attention. Specifically, at Alaska Air there are a number of current or recent practices that institutional investors, who have a fiduciary duty obligation, believe could be improved such as:

Allow a simple-majority vote to approve a merger.
Remove limits on shareholder right to amend our company’s charter or bylaws.

     Influential institutional investors supporting this include:

1)Teachers Insurance and Annuity Association College Retirement Equities Fund (TIAA-CREF). Source: TIAA-CREF Policy Statement on Corporate Governance

2)California Public Employees Retirement System (CalPERS) Source: CalPERS U.S. Corporate governance Principles.

IMPLEMENT SIMPLE-MAJORITY VOTE
This topic won 96% of the yes-no shareholder vote in 2001
YES on 4

Page 20


Board of Directors’ Response
The Board of Directors recommends a vote AGAINST this proposal as presented for the following reasons. The Board believes that:

The proposal is unclear. It does not say whether the simple majority should be measured by the votes cast, the shares present and entitled to vote, or by the shares outstanding. If the proposal intends that all matters be passed upon approval by a simple majority of the shares outstanding, this would make passage more difficult than it currently is for most issues that come before the stockholders. If, on the other hand, the proposal means that a matter would be passed if it received a majority of the votes present and entitled to vote, the proposal would be in violation of Delaware law, which requires that certain issues be decided based on a majority of the shares outstanding.
The proposal, in its present form, is inconsistent with Delaware law. Delaware law provides protections for all stockholders by requiring the affirmative vote of at least a majority of the outstanding shares entitled to vote (contrasted with a majority of the votes present and entitled to vote at a meeting) for certain fundamental corporate actions, such as amending the certificate of incorporation, approving certain mergers, selling substantially all the Company’s assets or dissolving the corporation.
Delaware law also contains several specific super-majority voting requirements for certain business combinations involving “interested stockholders.” These “super-majority” provisions, like those contained in the governance documents of many public corporations and many corporate statutes, are designed to provide protection for all stockholders against self-interested actions by one or a few large stockholders. These provisions are not intended to, and do not, preclude unsolicited, non-abusive offers to acquire the Company at a fair price. They are designed, instead, to encourage any potential acquirer to negotiate directly with the Board. This is desirable because the Company believes the Board is in the best position to evaluate the adequacy and fairness of proposed offers, to negotiate on behalf of all stockholders and to protect stockholders against abusive tactics during a takeover process.
The proposal asks the Board to take extraordinary and costly actions that are not in the interests of all the stockholders. The proposal asks the directors to commit to implementing simple-majority voting within 90 days of passage. As explained previously, the Board cannot amend the Company’s certificate of incorporation, which contains a requirement for an 80% super-majority under certain specific conditions, without stockholder approval. In order to implement this proposal within 90 days, the Board would need to hold a costly, second stockholders meeting within 90 days of the 2002 annual meeting in order to amend the articles of incorporation.

Page 21


A shareholder-sponsored proposal on simple majority voting was submitted for shareholder vote for the first time in the Company’s 2000 Proxy Statement. That proposal was approved by a majority of the shares present and entitled to vote at the 2000 Annual Meeting. In response, the Board of Directors sponsored a proposal, which appeared in the Company’s 2001 Proxy Statement, that would have amended the Company’s Certificate of Incorporation to delete the 80% super-majority voting requirement contained in Article 10 of the certificate. Article 10 was adopted to curb a potential abusive takeover of the Company. It was adopted in 1985, prior to the enactment of Section 203 of the Delaware General Corporation Law (“Section 203”), a statutory provision also designed to curb abusive takeovers of Delaware corporations. The Board believed that amending Article 10 would not have adversely affected the Company or its stockholders because the Company would continue to be protected under Section 203.

The proponent’s proposal refers to an Alaska Air proposal that garnered 96% of the yes-no shareholder vote last year. The proposal that won that level of support was one that was sponsored by the Board of Directors to eliminate a specific 80% super-majority voting requirement for certain transactions. It was not the shareholder proposal on simple-majority voting that was submitted by the proponent at the 2001 Annual Meeting.

The Board of Directors’ proposal would have been approved if at least 80% of the total shares outstanding as of the record date for the 2001 Annual Meeting (March 16, 2001) had voted in favor of the proposal. Under Delaware law, the 80% voting requirement cannot be removed from the Certificate of Incorporation without the approval of at least 80% of all the shares outstanding. Although 96% of the shares present at the meeting voted for approval, only 73% of the total shares outstanding were voted in favor of the Board’s proposal at the 2001 Annual Meeting. As discussed above, the required vote of 80% of the outstanding shares for passage of the Board’s proposal is a requirement of Delaware law, not “Company rules,” as the proponent states.

THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS A VOTE “AGAINST” PROPOSAL 4.

The Company will provide the name and address of the proponent of the shareholder proposal above and the number of shares the proponent holds upon oral or written request for such information. Requests may be sent to the Corporate Secretary, Alaska Air Group, Inc., P.O. Box 68947, Seattle, Washington, 98168-0947 or by calling (206) 431-7218.

OTHER BUSINESS

Other than the election of directors and the stockholder proposals included in this proxy statement, we are not aware of any other matters to be properly presented for a vote at the annual meeting. If other matters are properly presented at the meeting, or for any adjournment or postponement of the meeting, Mr. John F. Kelly and Mr. Keith Loveless will vote on your behalf in accordance with their best judgment on such matters.

Page 22


[SIDEBAR]
Committees of the Board

Members
Functions
Meetings held

STRUCTURE OF THE BOARD OF DIRECTORS

TheIn accordance with the Delaware General Corporation Law and the Company’s Certificate of Incorporation and Bylaws, our business affairs are managed under the direction of our Board of Directors. Directors meet their responsibilities by, among other things, participating in meetings of the Board and Board committees on which they sit, discussing matters with our Chairman and Chief Executive Officer and other officers, reviewing materials provided to them, and visiting our facilities.

Pursuant to the Bylaws, the Board of Directors heldhas established four regular meetingsstanding committees, which are the Audit Committee, the Compensation Committee, the Governance and one special meeting in 2001. Each director attended at least 90%Nominating Committee, and the Safety Committee. Only independent directors serve on these committees. The Board has adopted a written charter for each committee. The charters of allthe Audit, Compensation, and Governance and Nominating Committees are attached as Appendices A, B and C to this proxy statement.

The table below shows the current membership of the standing Board and applicable committee meetings during 2001. This table describescommittees. An asterisk identifies the Board’s committees.chairman of each committee.

         
      NUMBER OF
NAME OF COMMITTEE FUNCTIONS MEETINGS IN
AND MEMBERSGovernance and OF THE COMMITTEE 2001 
AUDIT

Byron I. Mallott*
Mark R. Hamilton
John V. Rindlaub
Richard A. WienName
 — — —Audit reviews the annual report of independent auditors;
evaluates internal and external audit functions;
makes recommendations regarding other auditing matters to the Board.Compensation
 3
COMPENSATIONNominating Safety

 sets the salary of the Chairman and CEO;
 4


Phyllis J. Campbell   approves salaries of executive officers of Alaskaxx
Ronald F. Cosgravex
Mary Jane Fatex
Mark R. Hamiltonxx
Bruce R. Kennedyx*
Jessie J. Knight, Jr.xx    
R. Marc Langland*
Mary Jane Fate
Langland
x*x
Byron I. Mallotx*
John V. Rindlaub
xx
J. Kenneth Thompson 


— —
 xx
Richard A. Wienxx*

*     Committee chair.

The principal functions of the standing Board committees are as follows.

Audit Committee

1.Matters pertaining to the independent auditors:

appoint them and oversee their work;

1 4


review at least annually their statement regarding their internal quality-control procedures and their relationship with the Company;
maintain a dialogue with respect to their independence;
pre-approve all auditing and non-auditing services they are to perform;
review annual and quarterly financial statements; and
receive and review communications required from the independent auditors under applicable rules and standards.

2.Review the planned activities and results of the internal auditor and any changes in the internal audit charter.
3.Prepare the Audit Committee report required for the annual proxy statement.
4.Matters pertaining to controls:

review financial risk and associated internal controls;
review procedures with respect to significant accounting policies and the adequacy of financial controls;
discuss with management earnings releases and any information provided to analysts and rating agencies;
develop and monitor a Corporate Compliance program, including a Code of Conduct and Ethics, decide on requested changes to or waivers of such program and code, and establish procedures for confidential treatment of complaints concerning accounting, internal controls or auditing matters; and
obtain and review at least quarterly a statement from the CEO, CFO and Disclosure Committee disclosing any significant deficiencies in internal controls and any fraud that involves management or other employees with significant roles in internal controls.

5.Other matters: annually review and reassess the adequacy of its charter and the Committee’s performance and recommend any proposed changes to the Board of Directors.

Compensation Committee

1.Establish the process for approving corporate goals relevant to CEO compensation and evaluating CEO performance in light of those goals.
2.Set the salary of the CEO.
3.Approve salaries of other executive officers of the Company and of Alaska Airlines and Horizon Air;
makesAir.
4.Set annual goals under the Performance-Based Pay Plan and administer the Plan.
5.Grant stock awards and stock options.
6.Administer the supplementary retirement plans for elected officers and the equity-based incentive plans.
7.Make recommendations to the Board regarding other executive compensation issues, including modification or adoption of executive compensation plans;
grants stock awardsplans.
8.Fulfill ERISA fiduciary and stock options;
administersnon-fiduciary functions for tax-qualified retirement plans by monitoring the Pension/Benefits Administrative Committee and the Pension/Benefits Investment Fund Committee, and approving the membership of those committees, trustees and trust agreements, and extension of plan participation to employees of subsidiaries.
9.Approve the terms of employment and severance agreements with elected officers and the form of change-in-control agreements.
10.Review management development and succession plans.

1 5


11.Administer the Company’s stock option and other long-term incentive plans.
 
12. Produce the report on executive compensation required for the annual proxy statement.
 
EXECUTIVE

Bruce R. Kennedy*
Ronald F. Cosgrave
John F. Kelly
R. Marc Langland13.
 — —overseesAnnually review and reassess the CEO evaluation process;
makes recommendationsadequacy of its charter and recommend any proposed changes in the charter to the Board regarding committee/subsidiary service.
6of Directors.
 
NOMINATING14. Annually review the Committee’s performance.

Governance and Nominating Committee

1. selects director nominees3Develop and monitor the Corporate Governance Guidelines.
 
Bruce R. Kennedy*
Ronald F. Cosgrave
R. Marc Langland2.
 Evaluate the size and composition of the Board.
 
SAFETY

Richard A. Wien*3.
 

Develop criteria for Board membership.
4. monitorsEvaluate the independence of existing and prospective members of the Board.
5.Seek qualified candidates for election to the Board.
6.Evaluate the nature, structure and composition of other Board committees.
7.Take steps it deems necessary or appropriate with respect to annual assessments of the performance of the Board, each other Board committee, and itself.
8.Annually review and reassess the adequacy of its charter.

Safety Committee

1.Monitor management efforts to ensure the safety of passengers and employees;
monitorsemployees.
2.Monitor and assistsassist management in creating4
Mark R. Hamilton
J. Kenneth Thompson




a uniform safety culture that achieves the highest possible industry performance measures;
periodically reviewsmeasures.
3.Periodically review with management and outside experts all aspects of airline safety;
evaluatessafety.
4.Evaluate the Company’s compliance withhealth, safety and environmental regulations.policies and practices.
The Board of Directors held 4 regular meetings and 6 special meetings in 2002. The standing Board committees in 2002 and the number of meetings they held were as follows:

 Audit Committee – 8
 Compensation Committee – 5
Executive Committee – 6
Nominating Committee – 5
Safety Committee – 4

*ChairpersonEach director attended at least 80% of all Board and applicable committee meetings during 2002.

Page 23BOARD AND COMMITTEE INDEPENDENCE

Each member of the Company’s Audit Committee meets the independence, financial literacy and experience requirements defined in the listing standards of the NYSE (in effect as of the date of this proxy statement). Furthermore, the Board of Directors of the Company has determined that the Board meets the criteria for independence under theproposedlisting standards of the NYSE currently under review by the SEC. Specifically, a majority of the directors, and each member of the Audit Committee, Compensation Committee and Governance and Nominating Committee:

1 6


1.have not been employed by the Company within the last five years;
2.have not been employed by or otherwise affiliated with the Company’s independent auditor within the last five years;
3.have not, within the last five years, been part of an interlocking directorate in which an executive officer of the Company serves on the compensation committee of another company that concurrently employs the director; and
4.otherwise have no material relationship with the Company.

With respect to the fourth standard, the Board considers that the following situations do not create material relationships:

a)the receipt by a director of retirement compensation earned under one or more tax-qualified or nonqualified plans during the director’s employment with the Company;
b)ordinary-course business between the Company and an organization of which the Board member is an officer or director, where the amount of such business is immaterial with respect to the Company’s or the organization’s annual revenues; or
c)the receipt of cash or in-kind contributions from the Company by a tax-exempt charitable organization of which the Board member is an officer or director, the value of which is immaterial with respect to the Company’s or the charitable organization’s annual revenues.

For the purposes of the four standards stated above, “Company” includes the Alaska Air Group’s subsidiaries and other affiliates. In addition, the immediate family members of the independent directors meet the same standards. The members of the Audit Committee, in addition to the foregoing criteria, meet the proposed NYSE independence standard that they receive no compensation other than director’s fees for Audit Committee service and permitted retirement pay.

[SIDEBAR]
EXECUTIVE SESSIONS AND LEAD DIRECTOR

The Board has set stock ownership guidelines for directors.

some time held executive sessions of non-management directors, and its current practice is to do so at least quarterly. As provided in the Governance and Nominating Committee Charter, the Lead Director for these executive sessions is the chairman of the Governance and Nominating Committee.

DIRECTOR COMPENSATION

We do not pay directors who are also employees of the Company any additional compensation for their service as directors, except for the reimbursement of expenses incurred in attending meetings. In 2001,2002, compensation for nonemployee directors included the following:

an annual retainer of $20,000, with a minimum of 25% of the retainer paid in the form of Alaska Air Group common stock issued under the Company’s Nonemployee Director Stock Plan (In connection with this practice, the Board has set stock ownership guidelines for directors.);

1 7


an annual retainer of $20,000, with a minimum of 25% of the retainer paid in the form of Alaska Air Group common stock issued under the Company’s Nonemployee Director Stock Plan;
  $1,200 for each Board or committee meeting in which a nonemployee director participated in person. Ifperson, or $750 if participation was via telephone, the fee was $750;telephone;
 
  an annual retainer of $2,000 to committee chairpersons;
 
  an annual retainer of $1,000 to nonemployee directors who served on the Board of Directors of Alaska Airlines or Horizon Air; and
 
  reimbursement of expenses in connection with attending Board and committee meetings.

In addition, directors, their spouses and their dependent children are eligible for complimentary travel privileges on Alaska Airlines and Horizon Air.

Page 24CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

The Company and its subsidiaries have transactions in the ordinary course of business with other corporations of which the Company’s directors are executive officers. The amounts involved are below disclosure thresholds set by the SEC, and, in any case, the Company does not consider the amounts involved in such transactions to be material in relation to its business and believes that such amounts are not material in relation to the business of such other corporations or the interests of the directors involved.

SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

Section 16(a) of the Securities Exchange Act of 1934 requires the Company’s directors and certain of its officers to send reports of their ownership of Company common stock and changes in such ownership to the SEC and the NYSE. The Company assists its directors and officers by preparing forms for filing. SEC regulations also require the Company to identify in this proxy statement any person subject to this requirement who failed to file a report on a timely basis. Based on a review of copies of reports furnished to the Company and written representations that no reports were required, the Company believes that all of its directors and officers subject to Section 16(a) complied with the reporting requirements with respect to transactions during 2002.

INDEPENDENT AUDITORS

Termination of Arthur Andersen LLP; Engagement of Deloitte & Touche LLP

On May 22, 2002, the Company dismissed Arthur Andersen LLP (“Andersen”), and engaged Deloitte & Touche LLP, as its independent auditors. This determination was recommended by the Audit Committee and approved by the Board of Directors.

The Company disclosed these events in a Current Report on Form 8-K filed with the SEC on May 28, 2002 (the “Form 8-K”) and an amendment thereto filed on June 8, 2002, which included the following information:

1 8


Andersen’s reports on the Company’s financial statements for each of the years ended December 31, 2001 and 2000 did not contain an adverse opinion or disclaimer of opinion, nor were they qualified or modified as to uncertainty, audit scope or accounting principles.
During the years ended December 31, 2001 and 2000 and the interim period between December 31, 2001 and the dismissal of Andersen, there were no disagreements between the Company and Andersen on any matter of accounting principles or practices, financial statement disclosure or auditing scope or procedure which, if not resolved to Andersen’s satisfaction, would have caused them to make reference to the subject matter of the disagreement in connection with their report for such years; and there were no reportable events as defined in Item 304(a)(1)(v) of Regulation S-K.
During the years ended December 31, 2001 and 2000 and the interim period between December 31, 2001 and the dismissal of Andersen, neither the Company nor anyone acting on its behalf consulted Deloitte & Touche LLP with respect to the application of accounting principles to a specified transaction, either completed or proposed, or the type of audit opinion that might be rendered on the Company’s financial statements, or any other matters or reportable events listed in Items 304(a)(2)(i) and (ii) of Regulation S-K.
Andersen provided to the Company a letter addressed to the SEC stating that it agreed with the statements of the Company made in the Form 8-K in response to Item 304(a).

Selection of Independent Auditors for the Current Fiscal Year

The Audit Committee of the Board of Directors has selected Deloitte & Touche LLP as the Company’s independent public auditors for the current fiscal year. Representatives of Deloitte & Touche LLP are expected to attend the meeting to respond to questions from stockholders and will have the opportunity to make a statement, if they wish to do so.

1 9


[SIDEBAR]
Stock owned by holdersFees to Independent Auditors

During fiscal year 2002, the Company retained its principal auditors, Arthur Andersen LLP and Deloitte & Touche LLP, to provide services in the following categories and amounts.

             
  Deloitte & Arthur    
  Touche LLP Andersen LLP Total 2002
  
 
 
Audit Fees for the Company’s Annual Financial Statements and Quarterly Reviews $1,188,940  $91,132  $1,280,072 
Audit-Related Fees(1)
  0   30,000   30,000 
Tax Fees(2)
  5,325   64,000   69,325 
All Other Fees(3)
  132,900   24,600   157,500 

(1) Fees for professional services in connection with the audit of Alaska Airlines 401(k) plans.
(2) Fees for professional services in connection with tax consulting, planning and tax return review.
(3) Fees for professional services in connection with the audit of the security costs incurred as reported to the Transportation Security
    Administration, and accounting and reporting issues related to the airline government assistance.

The Audit Committee has considered whether the provision of more than 5%the non-audit services referenced above is compatible with maintaining the independence of the Company’s stock, directorsindependent auditors, and officers

has determined that it does not impact the independence of the auditors.

2 0


PRINCIPAL STOCKHOLDERSAUDIT COMMITTEE REPORT

The following report of the Audit Committee shall not be deemed to be soliciting material or to be filed with the Securities and Exchange Commission under the Securities Act of 1933, as amended, or the Securities Exchange Act of 1934, as amended, or incorporated by reference in any document so filed.

Review of Our Company’s Audited Financial Statements

The Audit Committee has reviewed and discussed with management and Deloitte & Touche LLP, the Company’s independent auditors, the Company’s audited financial statements included in the Company’s Annual Report on Form 10-K for the fiscal year ended December 31, 2002. We believe that management maintains an effective system of internal controls that results in fairly presented financial statements.

The discussions with Deloitte & Touche LLP also included the material and judgmental matters required by Statement on Auditing Standards No. 61,Communication with Audit Committees, as amended, by the Auditing Standards Board of the American Institute of Certified Public Accountants.

We have also received and reviewed the written disclosures and the letter from Deloitte & Touche LLP required by Independence Standard No. 1,Independence Discussions with Audit Committees, as amended, by the Independence Standards Board, and have discussed with Deloitte & Touche LLP their independence.

Based on the review and discussions described above, the Audit Committee recommended to the Board of Directors that the audited financial statements be included in Alaska Air Group’s Annual Report on Form 10-K for the fiscal year ended December 31, 2002.

Audit Committee of the Board of Directors

Byron I. Mallott, Chairperson
Mark R. Hamilton, Member
John V. Rindlaub, Member
Richard A. Wien, Member

2 1


SECURITY OWNERSHIP OF CERTAIN
BENEFICIAL OWNERS AND MANAGEMENT

This table shows how much Company common stock is owned as of April 4, 2003 by owners of more than 5%(a) each director and nominee, (b) each of the Company’s outstanding common stock, directors, the individuals named in the Summary Compensation Table on page 31,five most highly compensated executive officers, and (c) all executive officers as a group. Institutional holdings are as of December 31, 2001. All other holdings are as of April 1, 2002.

AMOUNT AND NATURE OF SHARES BENEFICIALLY OWNED

         
  NUMBER PERCENT OF
  OF SHARES OUTSTANDING
NAME OWNED(1) SHARES
FMR Corp.(2)  3,083,670   13.0%
Vanguard Primecap Fund(3)  2,540,000   9.6 
Franklin Resources, Inc.(4)  2,475,127   9.3 
Dimensional Fund Advisors Inc.(5)  1,662,400   6.3 
William S. Ayer  127,665     
George D. Bagley  72,922   * 
Phyllis J. Campbell  1,000   * 
Ronald F. Cosgrave  7,921   * 
Mary Jane Fate(6)  2,973   * 
Mark R. Hamilton  183   * 
John F. Kelly  338,759   1.3 
Bruce R. Kennedy  8,119   * 
R. Marc Langland  2,456   * 
Byron I. Mallott  1,454   * 
Terri K. Maupin  1,723   * 
Jeffrey D. Pinneo  17,760   * 
John V. Rindlaub  4,337   * 
Gregg A. Saretsky  37,540   * 
J. Kenneth Thompson  1,957   * 
Bradley D. Tilden  25,607   * 
Richard A. Wien  4,121   * 
Directors and Executive Officers as a group (18 persons)  685,333   2.6%


*Less than 1%.
(1)Includes shares that the named person:
The number shown for each person includes shares that he or she

  may vote or invest alone,
 
  shares voting and investment powerholds with his or her spouse, with shared voting and investment power,
holds otherwise with shared voting and investment power,
 
  holds in one of the Company’s 401(k) plans, or
 
  may acquire through stock option exercises through June 15, 2002.13, 2003.

         
  NUMBER PERCENT OF
  OF SHARES OUTSTANDING
NAME OWNED(1) SHARES

 
 
William S. Ayer  203,863(1)  * 
George D. Bagley  121,431(1)  * 
Phyllis J. Campbell  1,232   * 
Ronald F. Cosgrave  8,261   * 
Mary Jane Fate  3,397(2)  * 
Mark R. Hamilton  353   * 
John F. Kelly  551,946(1)  2.07 
Bruce R. Kennedy  8,289   * 
Jessie J. Knight, Jr.  121   * 
R. Marc Langland  2,830   * 
Byron I. Mallott  2,151   * 
John V. Rindlaub  4,575   * 
Gregg A. Saretsky  60,501(1)  * 
J. Kenneth Thompson  2,635   * 
Bradley D. Tilden  45,475(1)  * 
Richard A. Wien  4,291   * 
Directors and executive officers as a group (19 persons)  1,096,106   4.12 

* Less than 1%.

(2)(1) NumberThe numbers shown include the following shares that the named person may acquire through the exercise of shares owned is based on information contained in a report on Schedule 13-G filed by FMR Corp.with the Securities and Exchange Commissionoutstanding stock options that are exercisable on or about February 15, 2002. The address of FMR Corp. is 82 Devonshire Street, Boston, MA 02109.before June 13, 2003: Mr. Ayer, 197,775; Mr. Bagley, 120,825; Mr. Kelly, 547,950; Mr. Saretsky, 59,850; and Mr. Tilden, 43,425.
(3)
(2) Number of shares owned is based on information contained in a report on Schedule 13-G filed by Vanguard Primecap Fund on or about February 15, 2002. The address of Vanguard is 100 Vanguard Boulevard, Malvern, PA 19355.
(4)Number of shares owned is based on information contained in a report on Schedule 13-G filed by Franklin Resources, Inc. on or about February 15, 2002. The address of Franklin Resources, Inc. is One Franklin Parkway, San Mateo, CA 94403-1906. Charles B. Johnson and Rupert H. Johnson are principal stockholders of Franklin.
(5)Number of shares owned is based on information contained in a report on Schedule 13-G filed by Dimensional Fund Advisors Inc. on or about February 15, 2002. The address of Dimensional Fund Advisors Inc. is 1299 Ocean Avenue, 11th Floor, Santa Monica, CA 90401.
(6)Does not includeExcludes 1,546 shares registered in the name of Mrs. Fate’s husband.husband, as to which she disclaims beneficial ownership.

Page 252 2


[SIDEBAR]The table below identifies those known to have beneficial ownership of more than 5% of the Company’s outstanding common stock, as of December 31, 2002, except for FMR Corp., which is as of March 31, 2003.

Compensation policy
         
  NUMBER PERCENT OF
  OF SHARES OUTSTANDING
NAME AND ADDRESS OWNED SHARES

 
 
Franklin Resources, Inc.(1)
One Franklin Parkway
San Mateo, CA 94403-1906
  3,089,353   11.6 
Vanguard PRIMECAP Fund(2)
100 Vanguard Boulevard
Malvern, PA 19355
  2,540,000   9.6 
FMR Corp.(3)
82 Devonshire Street
Boston, MA 02109
  3,988,690   14.9 
Dimensional Fund Advisors Inc.(4)
1299 Ocean Avenue, 11th Floor
Santa Monica, CA 90401
  1,802,600   6.8 
        
(1)Information is based on a Schedule 13G filed with the SEC by Franklin Resources, Inc. (“FRI”) on January 30, 2003. The Schedule 13G reported that the shares covered are owned by accounts advised by FRI’s advisory subsidiaries. FRI, the advisory subsidiaries, Charles B. Johnson and Rupert H. Johnson, who are FRI’s principal stockholders, disclaimed beneficial ownership of the shares.
(2)Information is based on a Schedule 13G filed by Vanguard PRIMECAP Fund (“Vanguard”) on February 14, 2003. Vanguard reported in the Schedule 13G that it had sole voting power and shared dispositive power over all 2,540,000 shares.
(3)Information is based on a Schedule 13G filed by FMR Corp.on April 10, 2003. FMR Corp., as a parent holding company, reported in the Schedule 13G on the voting and dispositive powers over these shares held by various affiliates.
(4)Information is based on a Schedule 13G filed by Dimensional Fund Advisors Inc. (“Dimensional”) on February 10, 2003. Dimensional reported in the Schedule 13G that it furnishes investment advice to four investment companies and serves as investment manager to other accounts (collectively, the “Funds”), which hold the shares shown in the table above. It further reported that while it possesses voting and investment power over such shares, they are owned by the Funds, and Dimensional disclaims beneficial ownership of such shares.

2 3


EXECUTIVE COMPENSATION

In this section, we describe the compensation we pay our Chief Executive Officer and the next four most highly compensated executive officers (the “named executives”executive officers”). ItThat group includes officers of Alaska Air Group and two elected officers of a subsidiary who have policy-making roles at the Alaska Air Group level. This section consists of:

 a report by the Compensation Committee on executive compensation,
 
 a graph showing comparative performance of the common stock,
 
 a detailed table showing compensation for the years 2002, 2001 2000 and 1999,2000, and
 
 information about stock options and retirement benefits.

This section also includes descriptions of certain change-in-control arrangements between the Company and the named executives.executive officers.

BOARD COMPENSATION COMMITTEE REPORT ON EXECUTIVE COMPENSATION

During 2001,2002, the Compensation Committee of the Company’s Board of Directors consisted of Mr. Langland, Mrs. Campbell, Mrs. Fate, Mr. Rindlaub and Mr. Thompson. No member of the Committee was an employee of the Company or any of its subsidiaries. Each member meets the definition of “nonemployee director” under Rule 16b-3 of the Securities Exchange Act of 1934 and is an “outside director” within the meaning of Section 162(m) of the Internal Revenue Code.

The Committee has overall responsibility for the Company’s executive compensation policies and practices. In part, the Committee’s functions include:

 determining the compensation of the Chief Executive Officer of the Company;
 
 upon recommendation of the Chief Executive Officer, reviewing and approving all other executive officers’ compensation, including salary and payments under the Management Incentive Plan; and
 
 granting awards under stock incentive plans.

The Committee has provided the following report on the compensation policies of the Company as they apply to its executive officers and the relationship of Company performance to executive compensation and the Chief Executive Officer’s compensation.

EXECUTIVE COMPENSATION POLICYExecutive Compensation Policy

The Company’s policy is to pay competitive compensation. The objectives of the Company’s executive compensation policies are:

 to attract and retain highly qualified executives,
 
 to motivate executives to provide excellent leadership and achieve Company goals,
 
 to link the interests of executives and stockholders by tying a large portion of total compensation to Company operational performance, profitability and stock value, and
 
 to reward outstanding performance.

2 4


Executive compensation includes competitive base salary, a cash incentive planat-risk pay tied to annual financial and operational performance, equity-based awards and retirement benefits.

Page 26


ANNUAL BASE SALARYAnnual Base Salary

In 2001,2002, base salaries for executive officers were based on:

 subjective analysis of competitive market rates,
 
 the market demand for each executive officer’s skills,
 
 the executive’s influence on long-term Company strategies and success,
 
 the relationships among executive positions, and
 
 individual leadership performance.

To ensure that its overall compensation is appropriate,competitive, the Company periodically reviews executive compensation for companies included in the Dow Jones Airlines Group contained in the Performance Graph on page 30,28, other air carriers and similarly sized Pacific Northwest companies and for companies in broad-based national compensation surveys. In addition, it retains the services of outside compensation specialists as needed. The Company does not attempt to set executive compensation at specific target ranges of any particular survey. In 2001, executive2002, no elected officers other thanof the CEOCompany or its subsidiaries received increases averaging 4.4%.except those made in connection with promotions entailing additional responsibilities.

[SIDEBAR]
Compensation Committee Report
Management Incentive Plan
Executive stock awards

MANAGEMENT INCENTIVE PLAN

Air Group’s Management Incentive Plan (“MIP”) places at risk a significant portion of each executive’s potential cash compensation, linking it to annual profitability and operational goals.

For awards to be paid, the Company must achieve or exceed profit and/or operating goals established annually by the Compensation Committee. Beginning in 1999,In 2000 and 2001, the Committee based MIP goals on reaching return-on-invested-capital targets and on the Company’s net earnings growth as compared to that of peer companies. Beginning in 2002, the Committee based MIP goals on specific operating and financial performance measures. The measures include safety, customer satisfaction, aircraft schedule reliability, competitive cost and revenue goals and profitability. Awards increase proportionately based on the degree to which the various goals are met. In 2001,2002, the CEO could earn up to 65% of base pay if the target is met, and up to 130% if the maximum is reached. The other named executives could earn up to 45% of base salary if the target goal is met, and up to 90% of base salary if profits reach the maximum goal, depending on position. Award levels can be adjusted by the Committee for individual performance.

For the executives named in the Summary Compensation Table theon page 29, percentages of total potential cash compensation linked to performance under the MIP in 20012002 ranged from 41.2%47.4% to 56.5%.

2 5


EQUITY-BASED AWARDSEquity-Based Awards

Although the 1996 andshareholder-approved 1999 Long-Term Incentive Equity Plans providePlan provides for a variety of equity-based awards, stock options are the only equity-based compensation presently in use by the Company. They provide an incentive to maximize stock values, linking the long-term interests of executives with those of stockholders. Because the awards vest over several years, they encourage executives to remain with the Company. The Committee grants options at market price, so recipients benefit only if the price of the stock appreciates and stockholders also benefit.

The Committee does not base grants on ownership targets or on the number of options an individual has outstanding, because it believes doing so would discourage officers from retaining options or shares. Individual grants are determined according to base salary and position. The options granted to each of the named executives in 20012002 are shown in the tablestable on pages 32 and 33.

Page 27


[SIDEBAR]
Compensation Committee Report

CEO base salary and performance
page 30.

CHIEF EXECUTIVE OFFICER’S COMPENSATIONChief Executive Officer’s Compensation

Base SalaryIn setting the CEO’s base salary, the Committee reviews competitive information similar to that used for other Company executives and annuallyperiodically retains the services of an outside consultant. The Committee does not target a specific range of competitive pay, but applies the information, as it deems appropriate. By reviewing survey data, the Committee believes it will remain mindful of compensation levels that would be required to recruit from outside the Company.

The Board of Directors conducts an annual evaluation of the CEO’s performance based on:

 the Company’s financial performance,
 
 the CEO’s relationship with the Board,
 
 communication to the Board and other Company constituencies,
 
 investor relations,
 
 overall leadership, and
 
 strategic and succession planning.

For a second year, Mr. Kelly didhas not acceptaccepted a salary increase for 2002. In addition, there were no salary increases in 2002 for the other elected officers of Alaska Airlines and Horizon Air, with the exception of increases that were associated with promotions.since 2000. The Compensation Committee provides the following discussion of the Company’s performance during 2001:2002:

The repercussionsWhile the sluggish economy and the additional taxes and fees levied against airlines in the wake of 9-11 have challenged the September 11 terrorist attack severely crippledentire industry, the ability of airlinesCompany continues to operate profitably duringmake strides in areas that it believes will translate over time into long-term shareholder value.

In 2002, Mr. Kelly and the ensuing months. In reviewing the performance of the Alaska Air Group companies during the past year, it becomes clear that the usual performance measures do not tell the whole story.

For the two quarters prior to the tragedy, both Alaska Airlines and Horizon Air were building passenger traffic, andmanagement teams embarked on a cost-cutting plan designed to position the Company to compete successfully, even in difficult economic times. The results of the first year’s efforts resulted in Alaska Airlines unit costs, and productivity were improving. Excluding federal financial assistance received following September 11, excluding fuel, decreasing by 2.4% from 2001 levels – exceeding the goal set for 2002. And, while available seat miles grew by 8% during 2002, full-time employee equivalents grew by only .3%. At Horizon Air, unit costs also improved by 14.5% over 2001 costs, excluding fuel.

2 6


Alaska Airlines was one of a very few air carriers to post a profit for either the second or third quarters of 2001.

Following September 11, Alaska’s schedule recovered more quickly than expected as a result of customer loyalty that had been built over the years. Load factor for the fourth quarter recovered to within .2%named “Airline Technology Leader of the 2000 quarter.Year” for 2002 byAir Transport World magazine in acknowledgement of the Company’s efforts to improve customer service through continued technological enhancements. During 2002, these enhancements included a new “airport of the future” passenger check-in procedure, which debuted in Anchorage this year. In addition, Alaska’s traffic fell just 5.6% during the fourth quarter versus the 19% experienced by the industry in general. Yield per revenue passenger mile was down 7.3% vs. a decline of 17% for the industry, and unit revenues were down 5.5% vs. an average 20% among other carriers.

Mr. Kelly and his team provided solid, forward-looking leadership during the operational challenges that resulted from canceled flights, closed airports, and new security directives. While other airlines were furloughing employees, the Company’s strong cash position allowed it to retainsatellite-based Required Navigation Performance (“RNP”) precision guidance approach procedure, developed by Alaska employeesAirlines in cooperation with the FAA, has been implemented at San Francisco International and to keep Horizon staffing reductions to a minimum.Reagan National in Washington, D.C.

A solid recovery strategy, combined with Alaska Air Group’s strong cash positionreserves and balance sheet, (adjusted debt-to-capital was 73% at year-end 2001) positionsposition the Company well for the future. This optimism is reflected inAlaska Air Group ended the year with cash and marketable securities reserves equal to 28.5% of revenues and an adjusted debt-to-capitalization ratio of 77% – second best among the major airlines on both counts. In addition, although the average stock price for the industry has suffered significantly over the past two years, the Company’s stock price, whichperformance since 9-11 has held relatively well, given the current economic environment.

Page 28


Last, but not least, the flying public continued to rank Alaska Airlines and Horizon Airremained second best among the best in the industry. During 2001 Alaska Airlines was honored by the readers ofTravel and Leisureas “world’s best domestic airline,” and Horizon Air was dubbed “best regional airline” byConde Nast readers.major airlines.

In summary, although the absolutefinancial results for the year are far from what we would wishexpect under normal conditions, given the extreme circumstances of the entire industry, the Company has fared better than most of its competitors and, we believe, is well positioned to benefit from an economic recovery.

[SIDEBAR]
Compensation Committee Report
CEO Management Incentive Plan
CEO stock options
Limits on deductibility of executive compensation

Management Incentive Plan
The MIP award is the portion of the CEO’s compensation that most directly relates to the Company’s financial and operational performance. Under the plan in effect during 2001,2002, the CEO’s award could range from zero if performance was below threshold to 65% of base salary if all of the profit target wasoperating and financial targets were met, up to a maximum of 130% if profitsmaximum goals were reached the maximum goal. Because the minimum return-on-invested-capital threshold was not met in 2001,on all measures. Mr. Kelly received noKelly’s 2002 MIP payment for the year.was $111,930.

Stock Options
In 2001, Mr. Kelly was granted a total of 174,200no stock options under the Company’s equity plans, based on the criteria outlined earlier for option grants to executive officers in general. The Committee believes that having a significant amount of compensation tied to stock performance further aligns the CEO’s interests with those of the Company’s stockholders.during 2002.

OTHER INFORMATION

Other Information: Tax Law Limits on Deductibility of Executive Compensation

Section 162(m) of the Internal Revenue Code eliminates the Company’s ability to deduct certain compensation over $1 million paid to the named executives unless such compensation is based on performance objectives meeting certain criteria or is otherwise excluded from the limitation. The Company intends to qualify a sufficient amount of compensation to its executive officers so that Section 162(m) will not materially affect the Company in an adverse way. Compensation from the exercise of options granted to date under the Company’s stock option and equity plans is intended to qualify for the deduction.

COMPENSATION COMMITTEE OF THE BOARD OF DIRECTORSCompensation Committee of the Board of Directors

R. Marc Langland, Chairperson
Phyllis J. Campbell, Member
Mary Jane Fate, Member
John V. Rindlaub, Member
J. Kenneth Thompson, Member

Page 2927


[SIDEBAR]
The stock price performance shown here is historical and not necessarily indicative of future performance.

PERFORMANCE GRAPH

The following graph shows a five-year comparison of cumulative total returns for the Company’s common stock, the Standard & Poor’s 500 Index, and the Dow Jones Airlines Group, assuming an initial investment of $100 on December 31, 19961997 with all dividends reinvested.

(PERFORMANCE GRAPH) The stock price performance shown here is historical and not necessarily indicative of future performance.

COMPARISON OF FIVE-YEAR CUMULATIVE TOTAL RETURNCOMPARISON OF FIVE YEAR CUMULATIVE TOTAL RETURN

                        
 ALASKA DOW JONES ALASKA DOW JONES AIRLINES
DATE AIR GROUP S&P 500 AIRLINES* AIR GROUP S&P 500 GROUP*
1996 100.00 100.00 100.00 

 
 
 
1997 184.52 133.36 157.69  100.00 100.00 100.00 
1998 210.71 171.48 141.62  114.19 128.58 89.81 
1999 167.26 207.56 142.15  90.65 155.63 90.15 
2000 141.67 188.66 192.17  76.77 141.46 121.87 
2001 138.57 166.24 126.82  75.10 124.65 80.43 
2002 55.87 97.10 45.88 

Information presented is as of fiscal years ended December 31.

* The companies included in the Dow Jones Airlines Group are:in 2002 were Air Tran Holdings, Inc., Alaska Air Group, AMR Corp., Atlantic Coast Airlines Holdings Inc., Continental Airlines Inc., Delta Air Lines Inc., JetBlue Airways Corp., Northwest Airlines Corp., Skywest Inc., and Southwest Airlines UAL, and US Airways.Co.

Page 302 8


SUMMARY COMPENSATION TABLE

This table shows compensation information for the Company’s Chief Executive Officer and the four other most highly paidnamed executive officers of Alaska Air Group for the last three fiscal years. (The “named executives” as used here includes officers of Alaska Air Group, the presidents of two operating subsidiaries, and another elected officer of a subsidiary who has a policy-making role at the Alaska Air Group level.) Bonus figures are shown in and based upon performance in the year earned, butalthough paid in the following year.

SUMMARY COMPENSATION TABLE

                     
   LONG-TERM COMPENSATION                
   AWARDS

  ANNUAL COMPENSATION LONG-TERM COMPENSATION AWARDS 
 OTHER SECURITIES ALL  
 
 
 ANNUAL COMPENSATION ANNUAL UNDER- OTHER  OTHER 
 
 COMPEN- LYING COMPEN-  ANNUAL SECURITIES ALL OTHER
NAME AND SALARY BONUS SATION(1) OPTIONS SATION(2)  COMPEN- UNDERLYING COMPEN-
PRINCIPAL POSITION YEAR ($) ($) ($) (#) ($) 
PRINCIPAL SALARY BONUS(1) SATION(2) OPTIONS SATION(3)
POSITION YEAR ($) ($) ($) (#) ($)
 
 
 
 
 
 
John F. Kelly 2001 525,000 0  173,400 7,572  2002 525,000 111,930 15,908 0 8,322 
Chairman & CEO 2000 518,269 0  88,000 7,615 
Chairman and CEO 2001 525,000 0 0 173,400 7,572 
(Alaska Air Group) 1999 510,577 375,000  72,700 10,661  2000 518,269 0 0 88,000 7,615 
William S. Ayer 2001 340,000 0  80,900 6,060  2002 393,769 69,877 5,180 150,000 6,810 
President & CEO 2000 335,961 0  40,100 6,068 
President (Alaska Air Group), 2001 340,000 0 0 80,900 6,060 
Chairman, President and CEO 2000 335,961 0 0 40,100 6,068 
(Alaska Airlines) 1999 318,269 214,832  33,100 7,003  
George D. Bagley 2001 253,133 0  56,500 12,132  2002 296,120 43,708 12,719 100,000 6,071 
Executive VP/Operations 2000 248,302 0 35,356 25,400 12,132  2001 253,133 0 0 56,500 12,132 
(Alaska Airlines) 1999 237,600 160,380  21,000 11,632  2000 248,302 0 35,356 25,400 12,132 
(Former President & CEO, Horizon Air) 
Gregg A. Saretsky 2001 227,088 0 43,363 36,300 5,598  2002 247,892 35,806 54,985 30,000 6,384 
Executive Vice President/ 2000 214,147 0 40,471 13,600 5,548  2001 227,088 0 43,363 36,300 5,598 
Marketing & Planning 1999 193,617 101,649 44,088 11,200 5,705  2000 214,147 0 40,471 13,600 5,548 
(Alaska Airlines)  
Bradley D. Tilden 2001 190,919 0 33,362  28,600 5,533  2002 235,130 34,047 42,719 30,000 6,358 
Executive Vice President/Finance & CFO 2000 182,308 0 32,492  11,600 5,525 
Executive Vice President/ 2001 190,919 0 33,362 28,600 5,533 
Finance & CFO 2000 182,308 0 32,492 11,600 5,525 
(Alaska Air Group) 1999 150,704 78,393 29,166  8,400 5,384   

(1)Amounts included in this column for 2002 represent the “at risk” portion of market-based cash compensation for the named executive officers paid pursuant to the Management Incentive Plan. The Compensation Committee sets goals with respect to profitability as well as other financial and operating goals. Payments depend upon the degree to which one or more of these goals are achieved. See the discussion of the Management Incentive Plan on page 25 for a description of the plan.
(2) Includes the value of personal benefits, imputed interest, and a tax gross-upgross-ups for the imputed income in connection with certain of those benefits. AmountsPersonal benefit totals that exceed the lesser of $50,000 or 10% of a named executive’s salary plus bonus in each of the past three years are shown. Mr. Bagley’s 2000 compensation includes $10,019 in connection with his automobile and $24,343 in connection with executive travel. Compensation for Mr. Saretsky includes $11,662$10,995 for automobile expenses and $14,886$15,183 for executive travel in 1999; $10,995 for automobile, $15,183 for executive travel and $11,133 for tax gross-up expenses in 2000; and $14,021 for automobile and $11,549 for executive travel in 2001.2001; $14,526 for automobile expenses and $20,609

2 9


Tilden, $358.
for executive travel in 2002. Mr. Tilden’s 1999 compensation includes $12,610 in connection with executive travel; his 2000 compensation includes $11,950 relating to his automobile and $10,359 in connection with executive travel; and his 2001 compensation includes $14,287 for automobile expense and $9,212 in connection with executive travel; and his 2002 compensation includes $12,900 for automobile expenses and $12,383 in connection with executive travel.
(2)(3) Represents Company-paid contributions to individual 401(k) plan accounts and imputed income for the value (as determined by the Internal Revenue Service (“IRS”)) of a term life insurance benefit provided by the Company. In 2001,2002, 401(k) contributions were $5,250$6000 each for Messrs. Kelly, Ayer, Saretsky, and Tilden and $10,500$4,179 for Mr. Bagley. Imputed income for term life insurance during 20012002 was as follows: Mr. Kelly—$2,322;Kelly, $2,322; Mr. Ayer—$810;Ayer, $810; Mr. Bagley—$1,632;Bagley, $1,892; Mr. Saretsky—$348Saretsky, $384 and Mr. Tilden— $283.

Page 31


OPTION GRANTS

     This table shows the stock options granted to the named executives during the last fiscal year.

OPTIONS GRANTED IN 20012002

                                         
 INDIVIDUAL GRANTS POTENTIAL REALIZABLE Individual Grants 
 

 VALUE AT ASSUMED 
 
 NUMBER OF % OF TOTAL ANNUAL RATES OF Percent of 
 SECURITIES OPTIONS STOCK PRICE Total 
 UNDERLYING GRANTED TO EXERCISE APPRECIATION FOR Number of Options Potential Realizable
 OPTIONS EMPLOYEES OR BASE OPTION TERM(3) Securities Granted to Value at Assumed
 GRANTED(1) IN FISCAL YEAR PRICE(2) EXPIRATION 
 Underlying Employees Exercisable Annual Rates of Stock
NAME (#) (%) ($/Sh) DATE 5%($) 10%($)
 Options in Fiscal or Base Price Appreciation for
 Granted(1) Year(2) Price(3) Expiration Option Term(4)
Name (#) (%) ($/Sh) Date 5% ($) 10% ($)

 
 
 
 
 
 
 
 
 
 
 
 
John F. Kelly 92,400 7.4 31.80 1/30/2011 1,847,894 4,682,925  0 0 0  0 0 
 81,800 6.5 25.20 11/12/2011 1,283,700 3,253,147 
 
William S. Ayer 41,900 3.3 31.80 1/30/2011 837,952 2,123,534  75,000  19.31% $30.89 1/30/2012 $1,456,992 $3,692,303 
 39,000 3.1 25.20 11/12/2011 618,078 1,566,330  75,000 19.31 27.85 5/31/2012 1,313,604 3,328,930 
 
George D. Bagley 26,500 2.1 31.80 1/30/2011 529,970 1,343,047  100,000 25.75 27.85 5/31/2012 1,751,472 4,438,573 
 30,000 2.4 25.20 11/12/2011 475,444 1,204,869 
 
Gregg A. Saretsky 15,500 1.2 31.80 1/30/2011 309,982 785,556  30,000 7.73 27.85 5/31/2012 525,441 1,331,572 
 20,800 1.7 25.20 11/12/2011 329,641 835,376 
 
Bradley D. Tilden 13,000 1.0 31.80 1/30/2011 259,985 658,853  30,000 7.73 27.85 5/31/2012 525,441 1,331,572 
 15,600 1.2 25.20 11/12/2011 247,231 626,532 


(1) These options were granted under the 1996 and 1999 Long-Term Incentive Equity Plans. They:Plan. They

  generally were granted as incentive stock options, subject to limitations imposed by tax law,
 
  were granted at an exercise price equal to 100% of the fair market value of the common stock on the date of grant,
 
  expire ten years from the date of grant, unless canceled earlier as a result of termination of employment,
 
  vest in 25% increments on each anniversary date of the grant, subject to the terms and conditions of the 1996 and 1999 Long-Term Incentive Equity Plans,Plan, and
 
  provide for accelerated vesting under certain circumstances, as described under “Change-in-Control Arrangements” on page 36.33.

(2) Two annual grants areThe percentages shown for 2001in this column appear disproportionately high because the annual grant of options that would normally have been made to eligible employees in 2002 was made in November 2001. The grants to the named executive officers in 2002 were special grants made in connection with promotions that entailed additional responsibilities.

(2)
(3) Options were granted at the closing priceprices on January 30, 20012002 and on November 12, 2001,May 31, 2002, as reported on the New York Stock Exchange.NYSE.

(3)
(4) The 5% and 10% assumed rates of appreciation over a ten-year period are required by SEC rules. This does not represent the Company’s estimate or projection of the future common stock price. If the Company’s common stock does not appreciate, these executives will receive no benefit from the options.

Page 323 0


OPTIONS EXERCISED

     This table shows stock option exercises and the value of unexercised stock options held by the named executives during the last fiscal year.

AGGREGATED OPTION EXERCISES IN 2001 2002
AND FISCAL YEAR-END OPTION VALUES

There is no assurance that the indicated values of any unexercised options will actually be realized.

                                             
 VALUE OF UNEXERCISED Value of Unexercised
 NUMBER OF UNEXERCISED IN-THE-MONEY Shares Number of Securities Underlying In-the-Money
 SHARES OPTIONS/SARS AT OPTIONS/SARS AT Acquired Unexercised Options at Options at
 ACQUIRED ON VALUE FISCAL YEAR END FISCAL YEAR END(2) on Value Fiscal Year End Fiscal Year End(2)
 EXERCISE REALIZED(1) (#) ($) Exercise Realized(1) (#) ($)
NAME (#) ($) Exercisable Unexercisable Exercisable Unexercisable
Name (#) ($) Exercisable Unexercisable Exercisable Unexercisable

 
 
 
 
 
 
John F. Kelly 9,450 166,959 270,875 290,075 736,690 315,900  13,000 $157,500 355,725 192,225 $2,273 $0 
William S. Ayer 0 0 86,950 133,550 262,445 152,100  0 0 131,500 239,000 78,430 0 
George D. Bagley 0 0 47,925 90,000 103,756 117,000  0 0 77,600 160,325 19,757 0 
Gregg A. Saretsky 0 0 22,500 56,600 0 81,120  0 0 42,275 66,825 0 0 
Bradley D. Tilden 3,225 52,690 14,500 42,525 13,110 60,840  0 0 27,675 59,350 259 0 


(1) These values are calculated by:

  subtracting the option exercise price from the market price on the date of exercise, and
 
 multiplying that by the number of options exercised.

(2) These values are calculated by:

  subtracting the option exercise price from the Company’s December 31, 20012002 closing price ($29.1021.65 per share, as reported on the New York Stock Exchange),share) and
 
  multiplying that by the number of exercisable and unexercisable options.

There is no assurance that the indicated values of any unexercised options will actually be realized.

Page 33


[SIDEBAR]
The Company has a defined-benefit retirement plan for all salaried Alaska Airlines employees. Annual benefits are based on years of credited service.

RETIREMENT BENEFITS

SALARIED RETIREMENT PLANSalaried Retirement Plan

The Company maintains a tax-qualified, defined-benefit retirement plan for all salaried Alaska Airlines employees.employees, in which the named executive officers participate. Benefits payable under the Alaska Airlines Salaried Retirement Plan (“Salaried Retirement Plan”) are based on years of credited service and final average earnings for the five highest complete and consecutive calendar years of an employee’s last ten years of service. The annual retirement benefit at age 62 (normal retirement age under the Salaried Retirement Plan) is equal to 2% of the employee’s final average earnings times years of credited service. Annual benefits are computed on a straight life annuity basis at normal retirement age. Benefits under the Salaried Retirement Plan are not subject to offset for Social Security benefits.

The following table shows estimated Salaried Retirement Plan annual benefits payable to an employee, assuming retirement on January 1, 2002,2003, at age 62, with various combinations of final average earnings and years of credited service. These estimates represent the straight life annuity benefit for an individual who retires at normal retirement age.

                     
  ANNUAL BENEFITS BASED ON YEARS OF
  CREDITED SERVICE*
FINAL AVERAGE 
EARNINGS 15 20 25 30 35

 
 
 
 
 
$175,000 $52,500  $70,000  $87,500  $105,000  $122,500 
$225,000  67,500   90,000   112,500   135,000   157,500 
$300,000  90,000   120,000   150,000   180,000   210,000 
$350,000  105,000   140,000   175,000   210,000   245,000 
$400,000  120,000   160,000   200,000   240,000   280,000 
$450,000  135,000   180,000   225,000   270,000   315,000 
$500,000  150,000   200,000   250,000   300,000   350,000 
$550,000  165,000   220,000   275,000   330,000   385,000 
$600,000  180,000   240,000   300,000   360,000   420,000 


*IRS regulations limit the annual benefits that may be paid from a tax-qualified retirement plan. The 2002 benefit limit is $160,000. In addition, IRS regulations limit the covered compensation on which annual retirement benefits are based to $200,000 in 2002. To the extent that the amounts shown in the table above exceed that IRS limitation, the excess is paid from the Supplementary Plan.
IRS regulations limit the covered compensation on which annual retirement benefits are based; the limit is $200,000 in 2003. IRS regulations also limit the annual benefits that may be paid from a tax-qualified retirement plan; the benefit limit is $160,000 in 2003. To the extent that the amounts shown in the table below exceed the IRS limitations, the excess for Mr. Kelly and Mr.

Page 343 1


[SIDEBAR]
ElectedBagley, but not the other named executive officers, of Alaska Airlines can receive supplemental retirement benefits.will be paid from the Officers Supplementary Retirement Plan, described below.

                     
  Annual Benefits Based on Years of Credited Service
Final Average 
Compensation 15 20 25 30 35

 
 
 
 
 
$175,000 $52,500  $70,000  $87,500  $105,000  $122,500 
$200,000  60,000   80,000   100,000   120,000   140,000 
$225,000  67,500   90,000   112,500   135,000   157,500 
$300,000  90,000   120,000   150,000   180,000   210,000 
$350,000  105,000   140,000   175,000   210,000   245,000 
$400,000  120,000   160,000   200,000   240,000   280,000 
$450,000  135,000   180,000   225,000   270,000   315,000 
$500,000  150,000   200,000   250,000   300,000   350,000 
$550,000  165,000   220,000   275,000   330,000   385,000 
$600,000  180,000   240,000   300,000   360,000   420,000 
$650,000  195,000   260,000   325,000   390,000   455,000 

All of the participants’ base salaries, but not bonuses, as shown in the Summary Compensation Table, excluding bonuses, are covered under the Salaried Retirement Plan and the Officers Supplementary Retirement Plan. The named executives have the following years of credited service and final average compensation as of December 31, 2001:2002.

                
NAMED YEARS OF FINAL AVERAGE
EXECUTIVE CREDITED SERVICE COMPENSATION
Named Years of Credited Final Average
Executive Service Compensation

 
 
John F. Kelly  25.3(2) $496,446  26.3(2) $514,523 
William S. Ayer 6.3 $304,576  7.3 338,754 
George D. Bagley(1)  8.1(2) $238,058 
George D. Bagley(1)
 9.1(2) 253,136 
Gregg A. Saretsky 3.8 $210,767  4.8 229,709 
Bradley D. Tilden 10.8 $148,352  11.8 176,887 


(1) When Mr. Bagley transferred from Alaska Airlines to Horizon Air in October 1995, he was 100% vested under the Salaried Retirement Plan. Horizon Air does not have a similar plan, but will supplement his benefits to ensure that his retirement benefit will be equivalent to what he would have received had he continued with Alaska Airlines.
(2) Reflects combined service at Alaska Airlines and Horizon Air since becoming eligible for the Salaried Retirement Plan.

OFFICERS SUPPLEMENTARY RETIREMENT PLANOfficers Supplementary Retirement Plan

In addition to the benefits described above, under the Officers Supplementary Retirement Plan (“Supplementary Plan”), elected officers of Alaska Air Group and Alaska Airlines and Horizon Air’s Chief Executive Officer can receive retirement benefits, provided they have met service requirements. The Supplementary Plan is a nonqualified, unfunded, noncontributory defined-benefit plan. Normal retirement benefits are payable once the officer reaches age 60 and are based on years of service as an elected officer. Annual benefits are calculated on a straight life annuity basis. Under the version of the Supplementary Plan applicable to officers elected prior to August 8, 1995 (including Mr. Kelly and Mr. Bagley), benefits can be up to 50% of a

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participant’s final average earnings,compensation, offset by Social Security benefits. In addition, those participants are eligible to receive retirement benefits in excess of the IRS limitations applicable to the Salaried Retirement Plan. Under the version of the Supplementary Plan applicable to officers elected on or after August 8, 1995 (including Messrs. Ayer, Saretsky and Tilden), benefits can range from 50% to 75% of a participant’s final average earnings, offset by Social Security benefits and by benefits from Company-sponsored qualified retirement plans accrued after the officer becomes a participant in the Supplementary Plan. Those participants are not eligible for benefits in excess of the IRS limitations. Benefits under allboth versions of the Supplementary Plan are subject to vesting schedules that are dependent on the officer’s length of service.

Page 35


CHANGE-IN-CONTROL ARRANGEMENTS

Agreements are in place at Alaska Airlines and Horizon Air to provide severance pay to all executive officers and certain other key employees in the event they are terminated within 24 to 36 months after a change in control of the Company. Depending on the employee’s position, the formula provides for payments of up to 24 toor 36 months’ salary plus bonus, as well as commensurate service credit under the Salaried Retirement Plan and the Supplementary Plan, as applicable, in keeping with the time elapsed between a takeover and termination. Because of these and other variables to be determined at the time of distribution, the value of this benefit cannot be determined at this time.

Some Company benefit plans provide for accelerated vesting in the case of a change in control. Under the Supplementary Plan applicable to officers elected prior to August 8, 1995, after a change in control, benefits become vested at the rate of 10% per year of a participant’s service as an elected officer. Under the Supplementary Plan applicable to officers elected on or after August 8, 1995, benefits become fully vested upon a change in control. The benefit after a change in control is equal to 10% of final average earnings for each year of service as an elected officer up to and including the fifth year. For officers having five or more years of service as an elected officer, the benefit amount ranges from 50% to 75% of final average earnings, depending on length of service. Under all versions of the Supplementary Plan, the benefit remains subject to applicable offsets.

The Supplementary Plan provides that, after a change in control, benefits will not be forfeited if an individual is terminated (other than for dishonesty or criminal acts) or is later employed by a competitor. The value of this provision to the named executives cannot be determined at this time as the amount depends on a number of variables to be determined at the time of any change in control.

Upon a change in control of the Company, outstanding options under the Company’s equity plans become fully exercisable unless the Board of Directors determines otherwise.

[SIDEBAR]
Severance pay will be provided
for officers and key employees under
certain circumstances.

Page 363 3


AUDIT COMMITTEE REPORTEQUITY COMPENSATION PLAN INFORMATION

The Audit Committeetable below provides information, as of the Board of Directors is responsible for providing independent, objective oversightend of the Company’s accounting policies and for overseeing the adequacy of internal controls and the reliability of financial information. The Committee is composed of four directors who are not officers of the Company. Each member of the Audit Committee meets the independence, financial literacy and experience requirements of the New York Stock Exchange.

The Board of Directors has adopted a charter for the Audit Committee. Each year, the Committee reviews its charter to ensure that it reflects the new standards set forth in Securities and Exchange Commission regulations and the New York Stock Exchange listing requirements. A copy of the Audit Committee Charter was provided to stockholders with the 2001 proxy statement.

The Committee held three meetings during 2001. During these meetings, we reviewed and discussed the audited financial statements with management and with Arthur Andersen LLP, the Company’s independent auditors. We believe that management maintains an effective system of internal controls that results in fairly presented financial statements.

The discussions with Arthur Andersen also included the material and judgmental matters required by Statement on Auditing Standards No. 61,Communication with Audit Committees, as amended, by the Auditing Standards Board of the American Institute of Certified Public Accountants.

We have received and reviewed the written disclosures and the letter from the independent auditors required by Independence Standard No. 1,Independence Discussions with Audit Committees, as amended, by the Independence Standards Board, and have discussed with the auditors their independence.

Based on the review and discussions described above, the Audit Committee recommended to the Board of Directors that the audited financial statements be included in Alaska Air Group’s Annual Report on Form 10-K for themost recently completed fiscal year, ended December 31, 2001.

During fiscal year 2001, the Company retained its principal auditor, Arthur Andersen LLP, to provide services in the following categories and amounts:concerning securities authorized for issuance under equity compensation plans.

         
 Audit Fees for the Company's Annual Financial    
  Statements and Quarterly Reviews $230,000 
   
   
 
 Audit-Related Fees: $92,440 
   
   
 
 Financial Information Systems Design and    
  Implementation Fees $0 
   
   
 
 All Other Fees* $120,920 
             
  (a) (b) (c)
            
          Number of Securities
  Number of     Remaining Available
  Securities to be     for Future Issuance
  Issued Upon Weighted Average under Equity
  Exercise of Exercise Price of Compensation Plans
  Outstanding Outstanding (excluding Securities
  Options, Warrants Options, Warrants Reflected in Column
Plan Category and Rights and Rights (a))

 
 
 
Equity compensation plans approved by security holders  2,043,337   31.57   981,650 
Equity compensation plans not approved by security holders  1,208,975   31.76   11,547*
Total  3,252,312   31.64   993,197 

* Substantially all ofShares remaining available for issuance under the fees included in “All Other Fees” consists of services traditionally provided by auditors, such as review of tax returns and consultation on tax and accounting matters.Nonemployee Director Stock Plan, described below.

The Audit Committee has considered whether the provision of the non-audit services referenced above is compatible with maintaining the independence ofshares to be issued under plans not approved by stockholders relate to the Company’s independent auditors.

AUDIT COMMITTEE OF THE BOARD OF DIRECTORS

Byron I. Mallott, Chairperson
Mark R. Hamilton, Member
John V. Rindlaub, Member
Richard A. Wien, Member

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[SIDEBAR]
Independent auditors
Transactions with management
Compliance with SEC reporting requirements
Stockholder proposals

INDEPENDENT CERTIFIED PUBLIC AUDITORS

     Our1997 Long-Term Incentive Equity Plan and Nonemployee Director Stock Plan. These plans were adopted by the Board of Directors has selected Arthur Andersen LLP asin 1997 and did not require stockholder approval because no grants to executive officers were allowed under the Company’s independent public auditors forplans.

1997 Long-Term Incentive Equity Plan (the “1997 Plan”)

The 1997 Plan terminated on November 3, 2002 and no further awards may be made. Awards granted before that date remain outstanding in accordance with their terms. Under the current fiscal year. Representatives1997 Plan, awards could be made to any employee of Arthur Andersen LLP are expected to attend the meeting to respond to questions from stockholders and will have the opportunity to makeCompany who was not a statement, if they wish to do so. The Board of Directors reserves the right to change the independent auditors of Alaska Air Group, Inc. at any time beforedirector or after the Annual Meeting if it determines that to do so would be in the best interests of its stockholders.

TRANSACTIONS WITH MANAGEMENT AND OTHERS

     The Company and its subsidiaries have transactions in the ordinary course of business with other corporations of which the Company’s directors are executive officers. The Company does not consider the amounts involved in such transactions to be material in relation to its business and believes that such amounts are not material in relationofficer subject to the businessreporting requirements of such other corporations or the interests of the directors involved.

SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

Section 16(a)16 of the Securities Exchange Act of 1934, requiresas amended. Awards could be made in the form of stock options, SARs or stock awards. The 1997 Plan is administered by the Compensation Committee of the Board of Directors.

Nonemployee Director Stock Plan (the “Directors’ Plan”)

An aggregate of up to 25,000 shares of common stock was authorized for issuance under the Directors’ Plan. It remains in effect until all shares have been purchased or acquired or until terminated by the Board.

Each member of the Board of Directors of the Company who is not employed by the Company or its subsidiary is an eligible director. Each year on the first business day following that year’s annual meeting of stockholders, a portion of an eligible director’s annual retainer for services as a director for the coming year is paid in shares of common stock having a total value of $5,000.

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In addition, each eligible director may elect to reduce his or her annual cash retainer and to receive instead a number of shares of common stock equal in value to the amount of the reduction on the same date the stock payment described above is made.

Directors have the right to vote and receive dividends on shares that have been issued under the Directors’ Plan. The shares are not forfeited when participants leave the Board or otherwise become ineligible to continue in the Directors’ Plan.

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PROPOSAL 2.  AMEND THE CERTIFICATE OF INCORPORATION TO ELIMINATE THE SPECIAL SUPER-MAJORITY VOTING REQUIREMENT

This proposal is sponsored by the Board of Directors.

The Company’s 2000 Proxy Statement included a stockholder proposal recommending that the Board take the steps necessary to implement simple-majority voting on all issues submitted to its stockholders. That proposal was approved by the holders of 65.7% of the stock present at the meeting, or 48% of the shares outstanding. In view of these results, the Board committed to examine the issue of super-majority voting in greater detail. As a consequence of that review, in 2001 the Board proposed an amendment to the Company’s Certificate of Incorporation to delete Article 10. That Article provides that if one stockholder controls more than 15% of the voting power of the Company, the favorable vote of at least 80% of the outstanding shares is necessary to authorize mergers and certain other major transactions.

At the 2001 Annual Meeting, that proposal received the votes of the holders of 73.1% of the shares outstanding. However, the proposal needed the votes of the holders of at least 80% of the shares outstanding in order to be approved, so it did not pass. The Board is proposing the amendment again for consideration at the 2003 Annual Meeting.

Article 10 currently reads as follows:

Special Voting. If this corporation has a “controlling stockholder,” the affirmative vote of the holders of not less than 80% of the outstanding shares of voting stock shall be required for this corporation to (a) consolidate with, or merge with any other corporation, (b) convey to any corporation or other person or otherwise dispose of all or substantially all of its assets, or (c) dispose of by any means all or substantially all of the stock or assets of any major subsidiary. For purposes of this Article, a controlling stockholder is a person who, including associates of such person, is the beneficial owner of more than 15% of the voting power of this corporation. This voting requirement shall not be applicable if 80% of the disinterested members (not representing or being associated with the controlling stockholder) of this corporation’s full Board of Directors have voted in favor of the proposed consolidation, merger, conveyance, or disposition. If there is a controlling stockholder, this Article 10 can be amended only by the affirmative vote of 80% of the voting power of this corporation. Any determination made by the Board of Directors, on the basis of information at the time available to it, as to whether any person is an associate of a controlling stockholder, shall be conclusive and binding for all purposes of this Article 10.
The Board of Directors, when evaluating any offer of another party to (a) make a tender or exchange offer for any equity security of this corporation, (b) merge or consolidate this corporation with another corporation, or (c) purchase or otherwise acquire all or substantially all of the properties and assets of this corporation, shall, in connection with the exercise of its judgment in determining what is in the best interests of this corporation and its stockholders, give due consideration to all relevant factors, including, without limitation, the social and economic effects on the employees, customers and other constituents of this corporation.

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Article 10 was designed to curb abusive takeover attempts. It was adopted in 1985, prior to the enactment of Section 203 of the Delaware General Corporation Law (“Section 203”), a statutory provision also designed to curb abusive takeovers of Delaware corporations.

The Board believes that elimination of Article 10 will not adversely affect the Company or its stockholders, because the Company will continue to be protected under Section 203.

Section 203 of the Delaware General Corporation Law

Like Article 10, Section 203 addresses the problem of abusive takeover attempts by preventing certain business combinations of a corporation with “interested stockholders.” Section 203 defines an “interested stockholder” as any person (other than the corporation and any direct or indirect majority-owned subsidiary of the corporation) that (a) is the owner of 15% or more of the outstanding voting stock of the corporation, or (b) is an affiliate or associate of the corporation and was an owner of 15% or more of the outstanding voting stock of the corporation at any time within the three-year period immediately prior to the date a determination is sought on whether such person is an interested stockholder.

Section 203 prevents business combinations with interested stockholders within three years after such stockholders become interested unless (a) the business combination is approved by the board of directors before the person becomes an interested stockholder; (b) the interested stockholder acquired 85% or more of the outstanding voting stock of the corporation in the same transaction that makes such person an interested stockholder; or (c) the business combination is approved by the corporation’s board of directors and officersby the holders of at least 66-2/3% of the corporation’s outstanding voting stock at an annual or special meeting, excluding shares owned by the interested stockholder. Section 203 is intended to have a deterrent effect on the ability or desire of third persons to acquire a substantial block of a corporation’s voting stock and to attempt to gain control of the corporation without negotiating directly with its board.

Classified Board of Directors

In addition to the protection of Section 203, the Company has a “classified” or “staggered” Board of Directors. While there are additional reasons for preferring a classified board, as discussed in the Board’s Response to Proposal 5, below, it may also encourage a bidder to negotiate a fair price in the event of a hostile takeover bid.

Under the Company’s Certificate of Incorporation, as approved by the stockholders, the Board is divided into three classes with directors elected to serve three-year terms. Approximately one-third of the directors stand for election each year. With a classified board of directors, at least two annual stockholder meetings will be required to effect a change in control of the Board, thus giving the incumbent directors the time and leverage necessary to evaluate the adequacy and fairness of any takeover proposal, negotiate on behalf of stockholders and weigh alternative methods of maximizing stockholder value for all stockholders.

These protections are not designed or intended to prevent an unsolicited, non-abusive offer to acquire the Company at a fair price. Potential acquirers will be encouraged by these protections

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to negotiate directly with the Board. In the Board’s view, these protections will provide the Board adequate flexibility in any negotiations and will enhance the Board’s ability to negotiate the highest possible bid from a potential acquirer.

Generally speaking, takeover attempts that have not been negotiated by the Board can seriously disrupt business, distract management, and cause great expense. Such attempts may take place at inopportune times and may involve terms which are less favorable to all the stockholders than would be available in a transaction negotiated and approved by the Board. On the other hand, Board-approved transactions can be carefully planned and undertaken at an opportune time in order to obtain maximum value for the corporation and all of its stockholders with due consideration given to such matters as recognition or postponement of gain or loss for tax purposes, the management and business of the acquiring corporation or controlling stockholder, and the maximum strategic deployment of the Company’s assets.

Vote Required for Adoption

This Proposal 2 will be adopted only if 80 percent of the shares outstanding are votedforthe proposal. This percentage is required by Section 242(b)(4) of the Delaware General Corporation Law, which reads as follows:

Whenever the certificate of incorporation shall require for action by the board of directors, by the holders of any class or series of shares or by the holders of any other securities having voting power the vote of a greater number or proportion than is required by any section of this title, the provision of the certificate of incorporation requiring such greater vote shall not be altered, amended or repealed except by such greater vote.

In the absence of a provision requiring “the vote of a greater number or proportion,” Section 216(2) of the Delaware General Corporation Law provides

In all matters other than the election of directors, the affirmative vote of the majority of shares present in person or represented by proxy at a meeting and entitled to vote on the subject matter shall be the act of the stockholders ...

The Board believes that this proposal is in the best interests of the stockholders and represents a good faith effort to be responsive to the wishes of its stockholders, as expressed by the voting results of previous annual meetings.

If stockholders approve the proposal, the Board will cause a Certificate of Amendment of the Certificate of Incorporation to be filed with the Secretary of the State of Delaware as soon as practicable after such approval is final.

THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS
A VOTE
FORPROPOSAL 2.

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PROPOSAL 3.  STOCKHOLDER PROPOSAL ON SIMPLE-MAJORITY VOTE

John Chevedden, 2215 Nelson Avenue, No. 205, Redondo Beach, California 90278, who has beneficial ownership of 200 shares of the Company’s stock, has advised the Company that he intends to present the following resolution at the annual meeting. In accordance with applicable proxy regulations, the proposed resolution and supporting statement, for which the Board of Directors and the Company accept no responsibility, are set forth below.

Stockholder Resolution
Adopt the Simple-Majority Vote Topic which Shareholders Approved by 96% to 4% — a 92% Margin

Alaska Air shareholders recommend that our company take the steps necessary to implement a simple-majority vote policy. This policy has key elements of Alaska Air’s proposal that won 96% shareholder support and includes:

Application to all issues submitted to shareholder vote to the fullest extent possible.
A policy of the greatest flexibility to implement the spirit and the letter of this topic to the fullest extent possible and as soon as possible.
Any future simple/super-majority proposal be put to shareholder vote – as a separate ballot item.
Our directors announce their commitment to make their best effort to implement this policy within 30-days of this annual meeting, with the resources available to our directors, and then meet this commitment.
Thus our company is to make its best effort to obtain the high number of votes needed from all the shares in existence.

Proponent’s Supporting Statement
An overwhelming 96% of the yes-no shareholder vote

This topic won an overwhelming 96% of the yes-no shareholder vote at our company in 2001. I believe our directors can make a better effort to encourage more shareholders to vote in order to adopt this proposal topic.

A start to improve the governance profile of our company

I believe that when more than one item can be improved – that starting with at least one improvement should receive increased attention. Specifically, at Alaska Air there are current practices that institutional investors believe could be improved such as allowing:

Limited shareholder right to amend our company’s bylaws.
Limited shareholder right to amend our company’s charter.
A simple-majority vote to approve a merger.

Source for the above Alaska Air practices: Annual Meeting Report, Alaska Air Group, IRRC, April 2001

Influential institutional investors supporting this topic include:

1)Teachers Insurance and Annuity Association College Retirement Equities Fund (TIAA-CREF).
Source: TIAA-CREF Policy Statement on Corporate Governance

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2)California Public Employees Retirement System (CalPERS)
Source: CalPERS U.S. Corporate Governance Principles.

ADOPT SIMPLE-MAJORITY VOTE
This topic won 96% of the yes-no shareholder vote in 2001
YES ON 3

Board of Directors’ Response

The Board of Directors recommends a vote AGAINST this proposal as presented for the following reasons.

The Board is sponsoring Proposal 2, which would have a binding effect.The Board is again proposing the amendment of the Certificate of Incorporation to remove the only super-majority vote provision it contains. Proposal 2 is a binding proposal that if approved will take effect a few days after the annual meeting, when the amendment is filed with the State of Delaware. Proposal 3 is only a recommendation.

We believe Proposal 3 is unclear. It does not say whether the simple majority should be measured by the shares present and entitled to vote at the meeting, the votes actually cast on an issue at the meeting, or the shares outstanding. If the proposal intends that all matters be passed upon approval by a simple majority of the shares outstanding, this would make passagemoredifficult than it currently is for most issues that come before the stockholders. If, on the other hand, the proposal means that every proposal would be passed if it received a majority of the votes present and entitled to vote, the proposal would be in violation of Delaware law, which requires that certain issues be decided based on a majority of the shares outstanding. Given this lack of certainty as to the meaning of Proposal 3, it would be difficult for the Board to determine what action to take if it passed.

We believe Proposal 3 is inconsistent with Delaware law.Delaware law provides protections for all stockholders by requiring the affirmative vote of at least a majority of the shares outstanding and entitled to vote (contrasted with a majority of the shares present and entitled to vote at a meeting) for certain fundamental corporate actions, such as amending the certificate of incorporation, approving certain mergers, selling substantially all the Company’s assets or dissolving the corporation.

Delaware law also contains several specific super-majority vote requirements for certain business combinations involving “interested stockholders.” These “super-majority” provisions, like those contained in the governance documents of many public corporations and many corporate statutes, are designed to provide protection for all stockholders against self-interested actions by one or a few large stockholders. These provisions are not intended to, and do not, preclude unsolicited, non-abusive offers to acquire the Company at a fair price. They are designed, instead, to encourage any potential acquirer to negotiate directly with the Board. This Board believes that this is desirable because it is in the best position to evaluate the adequacy and fairness of proposed offers, to negotiate on behalf of all stockholders and to protect stockholders against abusive tactics during a takeover process.

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We believe Proposal 3 is misleading.The sponsor of Proposal 3 submitted a proposal recommending simple-majority vote to the Company for the first time in 2000. That proposal was approved by the holders of a majority of the shares present and entitled to vote at the 2000 Annual Meeting. In response, the Board of Directors sponsored a proposal that appeared in the Company’s 2001 Proxy Statement. That proposal, like this year’s Proposal 2, would have amended the Company’s Certificate of Incorporation to delete the 80% super-majority vote requirement contained in Article 10.

Proposal 3 refers to its “topic” winning 96% of the yes-no stockholder vote in 2001. The Board believes this to be misleading because the proposal that won 96% support at the 2001 Annual Meeting was theBoard’sproposal (identical to this year’s Proposal 2), not the proposal on simple-majority vote that was submitted by the proponent of this year’s Proposal 3.

The Board of Directors’ proposal would have been approved if at least 80% of the total shares outstanding as of the record date for the 2001 Annual Meeting had voted in favor of the proposal. Under Delaware law, the 80% voting requirement cannot be removed from the Certificate of Incorporation without the approval of at least 80% of all the shares outstanding. Although 96% of the sharespresentat the 2001 Annual Meeting were voted for approval, that constituted only 73% of the total sharesoutstanding.

THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS
A VOTE
AGAINSTPROPOSAL 3.

PROPOSAL 4.  STOCKHOLDER PROPOSAL ON SELLING THE COMPANY

Steve Nieman, 15240 N.E. 181st Loop, Brush Prairie, Washington 98606, who has beneficial ownership of 750 shares of the Company’s stock, has advised the Company that he intends to present the following resolution at the annual meeting. In accordance with applicable proxy regulations, the proposed resolution and supporting statement, for which the Board of Directors and the Company accept no responsibility, are set forth below.

Stockholder Resolution
Maximize Value Resolution


Resolve that the shareholders of Alaska Air Group (“AAG”) urge the Board of Directors to arrange the prompt sale of AAG to the highest bidder.

Proponent’s Supporting Statement

The purpose of this Maximize Value Resolution is to give all AAG shareholders the opportunity to send reportsa message to AAG’s Board of Directors that they support the prompt sale of AAG to the highest bidder.

I believe a strong, and/or a majority vote by the shareholders would indicate to the Board of Directors the displeasure felt by the shareholders of the shareholder return over many years, and

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the drastic action that should be taken. Even if it is approved by the AAG shares represented and entitled to vote at the annual meeting this Maximize Value Resolution will not be binding on the AAG Board of Directors. The proponent however, believes that if this resolution receives substantial support from the shareholders, the Board of Directors may choose to carry out the request set forth in the resolution.

The prompt auction of AAG should be accomplished by any appropriate process the Board of Directors chooses to adopt, which could include a sale to the highest bidder whether in cash, stock, or a combination of both. However, I believe that the highest bid will include the meaningful, substantial, direct, fair and equal participation of all employees of AAG, as AAG employees own, if not the largest, then certainly one of the largest blocks of AAG stock outside of institutional ownership.(1)

I further believe that if the resolution is adopted, the management and the Board of Directors will interpret such adoption as a message from AAG shareholders that it is no longer acceptable for the Board of Directors to continue with its current management plan and strategies.

Maximize Value Resolution—VoteYES on 4


(1)WSJ.com Key Facts on Jan. 10, 2003 stated that the AAG Inc. is 81.02% owned by Institutions. The AAG’s 2002 Annual Stockholders Meeting Proxy Statement page 6 states that 1,374,626 shares (5.2%) are allocated for employees to the AAG 401(k) trust.

Board of Directors’ Response

The Board of Directors unanimously recommends a vote AGAINST this proposal.

The Board believes that the proposal would not be in the best interests of stockholders, and contrary to the title of the proposal, would not “maximize value” to the stockholders. It believes that approval of a hasty sale to the highest bidder would cause increased uncertainty regarding the Company’s future, which would undermine confidence in the Company and adversely affect its relationships with employees, customers and vendors. Such results would have an adverse impact on the Company’s ability to compete effectively in the short and long run, leading to a decline in stockholder value.

This proposal was submitted by an employee of Horizon Air who is the founder and president of the Horizon/Alaska Customer/Employees Co-Ownership Association, Inc. That organization, referred to as “HACECA,” has stated its goal to be “raising money to promote the advantages of an employee and customer buyout of Horizon and Alaska Airlines.” It appears to the Board that HACECA is acting in its own interest and not that of all the stockholders.

The Board believes that a process designed to result in a quick sale to the highest bidder would put the Board in the worst possible bargaining position and restrict the Board’s ability to examine all strategic alternatives. At times, especially under current difficult economic conditions, a company’s market value can be significantly different from its intrinsic or long-term value. These conditions require that the development, selection and implementation of the best strategic alternatives be done with great care to avoid jeopardizing stockholders’ long-term interests.

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The Board continually monitors the Company’s business and strategies, as well as developments in the business environment in which the Company operates. This puts the Board in the best and most informed position to consider all the options that may be available to the Company.

The Board recognizes the preeminence of its fiduciary duties to the stockholders and believes this proposal would compromise the ability of the Board to fulfill those duties. The Board of Directors is elected by the stockholders to direct the management of the business and affairs of the Company. Increasing stockholder value is considered by the Board to be an important component of that duty and is a consideration in all deliberations of the Board and management.

Calling for sale of the Company should not be undertaken lightly as a means to “send a message” of dissatisfaction with the market price of its stock. The Board is concerned about the effect putting the Company up for sale would have on its employees and ultimately on its ability to preserve and enhance long-term stockholder value.

THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS
A VOTE
AGAINSTPROPOSAL 4.

PROPOSAL 5.  STOCKHOLDER PROPOSAL ON ANNUAL ELECTION OF EACH DIRECTOR

William M. Richner, 14019 N.W. Eighth Avenue, Vancouver, WA 98685, who has beneficial ownership of 2912 shares of the Company’s stock, has advised the Company that he intends to present the following resolution at the annual meeting. In accordance with applicable proxy regulations, the proposed resolution and supporting statement, for which the Board of Directors and the Company accept no responsibility, are set forth below.

Stockholder Resolution
Elect Each Director Annually

Shareholders recommend that each director be elected annually. This proposal recommends that our company’s governing documents be amended accordingly. This includes the bylaws.

Proponent’s Supporting Statement
Strong Institutional Investor Support

Twenty-five (25) proposals on this topic won an overall 63% approval rate at major companies in 2002.(1) Annual election of each director is a key policy of the Council of Institutional Investors.(2) Institutional investors own 79% of the stock in our company.(3)

Harvard Report

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A 2001 Harvard Business School study found that good corporate governance practices, such as annual election of each director, were significantly related to company value. This study, conducted with the University of Pennsylvania’s Wharton School, reviewed the relationship between the corporate governance index for 1,500 companies and company performance from 1990 to 1999.(4)

Some investors believe that a company with good governance will perform better over time, leading to a higher stock price. Other investors see good governance as a means of reducing risk, as they believe it decreases the likelihood of bad things happening to a company. (“Investors Will Pay for Good Governance,”Directors & Boards, Fall 2001.)

Serious about good governance

In a time of crises, a vigorous board can help minimize damage. When the recent bubble from the buoyant stock market burst, suddenly the importance of good corporate governance became crystal clear.(5) I believe that the collapse of Enron and the corporate disasters that followed motivated many companies to get serious about good governance. This has included electing each director annually.

A look back atBusiness Week’s inaugural ranking of the best and worst boards in 1996 tells the story. (This ranking did not include AAG.) For the three years after the list appeared, the stocks of companies with the best boards outperformed those with the worst boards by two to one.(5) Increasingly, institutional investors are flocking to stocks of companies perceived as being well governed and punishing stocks of companies seen as lax in oversight.(5)

Elect Each Director Annually –YESon No. 5.


(1)“IRRC tally shows record support for shareholder proposals in 2002,” IRRC June 14, 2002 press release.
(2)Http://www.cii.org/corp_governance.asp.
(3)Http://biz.yahoo.com/p/a/alk.html.
(4)“Corporate Governance and Equity Prices” published July, 2001, authored by Paul A. Gompers, Harvard Business School, and Joy L. Ishii, Dept. of Economics, Harvard University, and Andrew Metrick, Dept. of Finance, The Wharton School, University of Pennsylvania.
(5)Business Week in “The Best & Worst Boards” cover-page report, October 7, 2002.

Board of Directors’ Response

The Board of Directors unanimously recommends a vote AGAINST this proposal.

The Board has considered the proposal and continues to believe that it is in the best interests of the Company and its stockholders to maintain the present system of electing directors.

As provided by the Company’s Certificate of Incorporation, the Board of Directors is divided into three classes of approximately the same size. Each class serves a term of three years, with one class standing for election each year. This is commonly called a “classified” board.

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The Board of Directors believes it is in the best interest of the Company and our stockholders to maintain a high level of experience and continuity within the Board. Each member needs an in-depth understanding of our business, future plans and strategic position. The classified structure of the Board is designed to ensure that directors have the opportunity to develop this level of experience. After each election, at least two-thirds of the Board have had one year or more of experience as a director of the Company. The structure also serves to prevent abrupt changes in corporate policy based on short-term objectives. The Board believes that a long-term focus maximizes stockholder value.

The Board believes that electing directors to three-year terms also protects the independence of non-management directors by insulating them against pressure from management or special interest groups who might have an agenda contrary to the long-term interests of all stockholders.

A classified board structure enhances that board’s ability to negotiate the best results for stockholders in the event of a hostile takeover attempt. It encourages a person seeking to gain control to negotiate with the board because at least two annual stockholders meetings generally are required to effect a change in control of the board. This gives the incumbent directors the time and leverage necessary to evaluate the adequacy and fairness of a takeover proposal, negotiate on behalf of stockholders and weigh alternative methods of maximizing stockholder value for all stockholders. Historically, stockholders have received higher takeover premiums when potential acquirers have been forced to negotiate a fair deal with the board of directors.

The proposal would have you believe that the only way to ensure director independence and accountability is to declassify the board of directors. Yet the Harvard study the proposal cites did not show this. The study concerned the relationship between a hypothetical governance index and company value. The practice of annual election of directors by a company was just one of 24 factors that made up the governance index, and it is impossible to associate one factor with the index as a whole. The authors made no claim that the governance practices caused better performance.

We are not aware of any reason to believe that classified boards are less accountable to stockholders than non-classified boards. All directors have the same fiduciary duties to their companies and stockholders, regardless of the length of their term of office. Contrary to the proposal’s implication,Enron Corporation does not have a classified board.It elects each director annually and has done so for many years, as shown by its proxy statements. Is Enron the example the Company should follow?

We are very much in favor of good corporate governance and continually examine our practices in light of the changing environment. However, it is not clear that the same practices are best for every company. One size does not necessarily fit all. Votes by stockholders at other companies are not the best basis for decisions by the stockholders of Alaska Air Group.

Approval of this proposal would require the affirmative vote of a majority of the shares of stock present in person or by proxy and entitled to vote at the annual meeting. However, such approval would not automatically repeal the Board of Directors classification provisions found in the Certificate of Incorporation. It would serve as a recommendation to the Board. Amending the

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Certificate of Incorporation to eliminate classification would require approval by the Board, and, in a separate vote, by the holders of at least a majority of the outstanding shares of stock, which is a higher threshold than the approval needed for this proposal.

THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS
A VOTE
AGAINSTPROPOSAL 5.

PROPOSAL 6. STOCKHOLDER PROPOSAL ON STOCKHOLDER RIGHTS PLANS

William Davidge, 51459 Em Watts Road, Scappoose, Oregon 97056, who has beneficial ownership of 1475 shares of the Company’s stock, has advised the Company commonthat he intends to present the following resolution at the annual meeting. In accordance with applicable proxy regulations, the proposed resolution and supporting statement, for which the Board of Directors and the Company accept no responsibility, are set forth below.

Stockholder Resolution
Shareholder Vote Regarding Poison Pills

This is to recommend that our Board of Directors redeem any poison pill previously issued and not adopt or extend any poison pill unless such adoption or extension has been submitted to a shareholder vote.

Proponent’s Supporting Statement
Harvard Report

A 2001 Harvard Business School study found that good corporate governance (which took into account whether a company had a poison pill) was positively and significantly related to company value.(1) This study, conducted with the University of Pennsylvania’s Wharton School, reviewed the relationship between the corporate governance index for 1,500 companies and company performance from 1990 to 1999.(2)

Some investors believe that a company with good governance will perform better over time, leading to a higher stock price. Other investors see good governance as a means of reducing risk, as they believe it decreases the likelihood of bad things happening to a company.(3)

Council of Institutional Investors Recommendation

The Council of Institutional Investors, an organization of 120 pension funds investing $1.5 trillion, called for shareholder approval of poison pills.(4) In recent years, various companies have redeemed existing poison pills or sought shareholder approval for their poison pill. This includes

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Columbia/HCA, McDermott International and Airborne, Inc.(5) While the AAG Board has removed the company’s poison pill, it has not empowered shareholders to vote on this key issue.

I believe that our company should follow suit.

Shareholder vote regarding poison pills – VoteYESon No. 6.


(1)“Corporate Governance and Equity Prices” published July 2001, authored by Paul A. Gompers, Harvard Business School, and Joy L. Ishii, Dept. of Economics, Harvard University, and Andrew Metrick, Dept. of Finance, The Wharton School, University of Pennsylvania.
(2)Companies that engage in such pro-management provisions such as poison pills, super-majority votes, golden parachutes and classified boards averaged annual shareholder returns that were 8.5% less than shareholder-friendly firms, according to a survey of 1,500 companies authored by Wharton School of Business Finance Professor Andrew Metrick and Harvard University’s Paul Gompers and Joy Ishii. The survey deducted points for every company by-law that worked against shareholder value. Those companies that most empowered shareholders – Hewlett Packard, IBM, Wal-Mart, DuPont, Southern Company, and Berkshire Hathaway – outperformed the S&P 500 by 3.5% from 1990-1999. More pro-management companies – GTE, Waste Management, Time Warner, Kmart and United Telecommunications – trailed the S&P 500 by 5% from 1990-1999 –Financial Times November 9, 2001 as reported byThe Corporate Library News Briefs, Oct31-Nov13, 2001 Vol. 3, No. 31.
(3)“Investors Will Pay for Good Governance,”Directors & Boards, Fall 2001.
(4)Http://www.cii.org/corp_governance.asp.
(5)Airborne, Inc. press release “Airborne Announces Revised Corporate Governance Policies” Feb. 15, 2002.

Board of Directors’ Response

The Board of Directors unanimously recommends a vote AGAINST this proposal, for the following reasons.

This proposal is unnecessary, as the Company does not have a shareholder rights plan.The Board of Directors terminated the former rights plan (sometimes called a “poison pill”) effective April 15, 2002, and is not contemplating the adoption of another plan.

The ability to adopt a rights plan is an important tool for protecting the interests of stockholders.A poison pill is a measure adopted to defend against a potential hostile takeover. It frequently takes the form of a plan authorizing the issuance of shares to stockholders with the right to be bought out by the corporation at a substantial premium upon the occurrence of a stated triggering event. That mechanism is intended to force the potential acquirer to negotiate with the board of the target company. Circumstances could arise in the future in which adoption of such a plan would be an important tool for protecting the interests of stockholders. If stockholder approval were required prior to the adoption of a plan, it could impede the ability of the Board to use such a plan for the benefit of stockholders.

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Rights plans are not contrary to the interests of stockholders. In upholding the legal validity of shareholder rights plans (in Revlon v. MacAndrews & Forbes Holdings), the Delaware Supreme Court made it clear that a board of directors is required to act in accordance with its fiduciary duties of loyalty and care in adopting and maintaining a rights plan. As a result, rights plans neither prevent unsolicited proposals from being made nor prevent companies from being acquired at fair prices.

Studies have confirmed the economic benefits of rights plans to stockholders. A 1997 study by Georgeson & Company Inc., a nationally recognized proxy solicitation and investor relations firm, found that

Premiums paid to acquire companies with rights plans averaged eight percentage points higher than premiums paid for target companies without rights plans.
A rights plan did not reduce the likelihood that a company would become a takeover target. The takeover rate was similar for companies with and without rights plans.

Weyerhaeuser received a proposal similar to this one in 2002. In its response in the proxy statement, Weyerhaeuser referred to its own acquisition of Willamette, stating as follows:

Willamette’s rights plan, combined with its classified board structure, resulted in a substantial increase in our bid over what we initially offered Willamette shareholders, which Willamette shareholders likely consider in their best interest.”

The Board believes that its ability to adopt a rights plan serves the best interests of the stockholders. In recommending a vote against this proposal, the Board has not decided that a rights plan should be adopted by the Company. The recommendation is based on the directors’ belief that it would be unwise to curtail their ability to adopt a plan if it were in the best interests of the stockholders.

THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS
A VOTE
AGAINSTPROPOSAL 6.

PROPOSAL 7.  STOCKHOLDER PROPOSAL ON AN INDEPENDENT BOARD CHAIRMAN

John Furqueron, 708 N.W. Fifth Avenue, Battle Ground, Washington 98604, who has beneficial ownership of 1072 shares of the Company’s stock, has advised the Company that he intends to present the following resolution at the annual meeting. In accordance with applicable proxy regulations, the proposed resolution and supporting statement, for which the Board of Directors and the Company accept no responsibility, are set forth below.

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Stockholder Resolution
Independent Board Chairman

I believe that our Board of Directors should amend our bylaws to require a strictly independent director, who is not the current or earlier CEO of our company, to serve as Chairman of our Board of Directors as soon as this can be implemented.

Proponent’s Supporting Statement

The primary purpose of the Board of Directors is to protect shareholders’ interests by providing independent oversight of management, including the CEO, in my view. I believe that a separation of the roles of Chairman and CEO will promote greater management accountability to shareholders at our company.

A corporate governance expert(1) has questioned how one person, serving as both Chairman and CEO, can effectively monitor and evaluate his or her own performance. I believe the current combination of chairman and CEO roles is a conflict of interest because one of the chairman’s main functions is to monitor the CEO.

“I know this really makes me popular with Corporate America, but I think every public company should separate the job of chairman, should have a nonexecutive chairman for the board. I’ve seen it work well in many other countries. At the least, companies should have a strong lead director, but that’s not an adequate substitute for a nonexecutive chairman,” said Paul Volcker, former Chairman, Federal Reserve.(2)

Two-thirds of directors favor splitting the roles of chairman and CEO.

I believe an independent Chairman will strengthen the Board’s integrity and improve its oversight of management.

To ensure a check and balance oversight of our long-term investment:

Independent Board Chairman – VoteYESon No. 7


(1)“The only way that you can have a good joint chairman and CEO is to have a perfectly schizophrenic person,” said Robert A.G. Monks, founder of Institutional Shareholder Services and The Corporate Library. (In a speech to the Henley Management College in October 2002.)
(2)Business Week, 14th June, 2002.

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Board of Directors’ Response

The Board of Directors unanimously recommends a vote AGAINST this proposal.

The Board believes that this proposal is unnecessary and is not in the best interests of stockholders. The Board has created a Governance and Nominating Committee, which is developing Corporate Governance Guidelines. The charter of the Governance and Nominating Committee (attached as Appendix C to this proxy statement) requires that all members of the Committee be independent directors as defined by the independence requirements of the NYSE and applicable law. The charter of the Governance and Nominating Committee also provides that the chairman of the Committee shall serve as Lead Director and shall preside over meetings of non-management directors conducted pursuant to the Corporate Governance Guidelines. The Board has for some time held executive sessions of non-management directors, and its current practice is to do so at least quarterly. The Lead Director is also responsible for leading the non-management directors’ annual evaluation of the Chief Executive Officer.

Furthermore, the Compensation Committee of the Board is responsible for setting the compensation of the Chief Executive Officer and other elected officers. The Compensation Committee charter (attached as Appendix B to this proxy statement) also provides that all of the Committee’s members shall meet the independence requirements of the NYSE and applicable law.

The Chairman of the Company does not evaluate his own performance as CEO or determine his own compensation. Therefore, the Board does not believe there is any conflict of interest in one person serving as Chairman and CEO of the Company.

The Board is well aware of the importance of an independent board of directors. It believes that its current composition and structure provide appropriate oversight of management.

THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS
A VOTEAGAINST PROPOSAL 7.

PROPOSAL 8.   STOCKHOLDER PROPOSAL ON EXPENSING STOCK OPTIONS

Terry K. Dayton, 10510 East Sixth Avenue, Spokane, Washington 99206, who has beneficial ownership of 786 shares of the Company’s stock, has advised the Company that he intends to present the following resolution at the annual meeting. In accordance with applicable proxy regulations, the proposed resolution and supporting statement, for which the Board of Directors and the Company accept no responsibility, are set forth below.

Stockholder Resolution
Expense Stock Options

Shareholders request that our Board of Directors establish a policy of expensing the costs of all future stock options issued in the Company’s annual income statement.

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Proponent’s Supporting Statement

Most companies report the cost of stock options as a footnote in the annual report, rather than include the option costs in determining operating income. We believe that expensing stock options would more accurately reflect our company’s operating earnings.

Stock options are an important part of our company’s executive compensation. Options have replaced salary bonuses as the most significant part of executive pay packages at numerous companies. The lack of option expensing can promote excessive use of options in a company’s compensation plans, obscure and understate the cost of executive compensation and encourage corporate strategies that promote short-term stock price rather than long-term value.

A recent report issued by Standard & Poor’s indicated that expensing stock options would have lowered operating earnings at companies by as much as ten percent. “The failure to expense stock option grants has introduced a significant distortion in reported earnings,” said Federal Reserve Board Chairman Alan Greenspan. “Reporting stock options as expenses is a sensible and positive step toward a clearer and more precise accounting of a company’s worth.”Globe and Mail, “Expensing Options Is a Bandwagon Worth Joining,” Aug. 16, 2002.

Many companies have responded to investors’ concerns about their failure to expense stock options. In recent months, more than 100 companies, including such prominent firms as Coca-Cola, Washington Post, and General Electric, have decided to expense stock options in order to provide their shareholders more accurate financial statements. We believe our company should do so as well.

Expense Stock Options – VOTEYESON NO. 8

Board of Directors’ Response

The Board of Directors unanimously recommends a vote AGAINST this proposal.

The Board believes that options are a useful incentive to employees and align their interests in the Company with those of other stockholders. It also believes that the Company’s use of stock option grants has always been modest and appropriate.

Current accounting rules give companies a choice of methods for accounting for employee stock options. They can use the “intrinsic value method” prescribed by Accounting Principles Board Opinion No. 25 or the “fair value method” prescribed by Financial Accounting Standards No. 123 (“SFAS No. 123”). Those rules also require that if the intrinsic value method is used, the potential impact of the fair value method must be disclosed in the footnotes to the financial statements. Alaska Air Group uses the intrinsic value method and is in full compliance with these rules. As shown in Note 1 of the Notes to our Consolidated Financial Statements, use of the fair value method of accounting and the Black-Scholes model in 2002 would have had a negative impact of $.23 on earnings per share.

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The “intrinsic value” of a stock option is the amount by which the quoted market price of the stock exceeds the exercise price of the option on the date of grant. Historically, the Company’s option awards have had zero intrinsic value on the date of grant because the exercise price is set to be equal to the market price of the stock on that date. The options are not vested on the date of grant; generally, they vest in 25% increments on each anniversary of the date of grant. The Board believes the intrinsic value method provides an accurate picture of the value of stock options on the date of grant.

Under SFAS No. 123, “fair value” is determined using an option-pricing model that takes into account multiple factors in estimating value. However, it does not prescribe a uniform or conventional methodology for computing fair value, and the provisions related to fair value calculation are subject to interpretation. The Black-Scholes model, which is widely used, looks at a number of factors, including the current stock price, the exercise price, expected volatility, expected dividend yield, expected term, and risk-free interest rate during the expected term. However, it was not meant to measure the cost to the issuer of employee stock options. It was developed to predict the potential value of publicly-traded options, which do not have the same vesting periods or other restrictions as employee stock options.

A recent Internet article put it as follows:

Accounting experts also think the Black-Scholes model leaves something to be desired. ‘Black-Scholes is a measure of value, not of cost,’ suggests Sibson Consulting’s Jones. ‘It predicts what an option might be worth versus what it costs the company. Research has shown it not to be a good predictor of actual stock option outcomes and it was never intended to be that.’ Jones cites a study conducted by Sibson Consulting showing that the Black-Scholes model predicted the actual gains in stock prices only 5 percent of the time in looking at S&P 500 companies over a 20-year period. (“Options Brouhaha,” IR on the Net, January 2003, at www.ironthenet.com.)

The New York Timeshas reported that William Donaldson, the new Chairman of the SEC, also has doubts on this subject. On March 14, 2003, it reported the following on his appearance before Congress the previous day:

At the hearing, and in a brief meeting with reporters, Mr. Donaldson also expounded on policy issues for the first time as the agency’s chairman. He said, for instance, that he thought companies needed to account for stock options granted to executives, though he questioned whether recording them as expenses was the most accurate way of reflecting their cost. He said that before making a final decision he would await rules being planned by the Financial Accounting Standards Board.

The Board believes it best at this time to retain the current accounting policy with respect to stock options and await developments on whether, and if so how, to expense stock options.

THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS
A VOTE
AGAINSTPROPOSAL 8.

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PROPOSAL 9.  STOCKHOLDER PROPOSAL ON REPORTING EMPLOYEE STOCK OWNERSHIP

Anson Robinson, 1304 S.E. 195th Avenue, Camas, Washington 98607, who has beneficial ownership of 1811 shares of the Company’s stock, has advised the Company that he intends to present the following resolution at the annual meeting. In accordance with applicable proxy regulations, the proposed resolution and supporting statement, for which the Board of Directors and the Company accept no responsibility, are set forth below.

Stockholder Resolution

A NEW INFORMATIONAL TOOL TO BETTER UNDERSTAND AND ESTABLISH EXTENT OF WORKER-OWNERSHIP WHILE PROTECTING PRIVACY
Resolve that shareholders of Alaska Air Group, Inc. (“our company”) request the Board of Directors determine to the best of its ability the percentage of all stock owned by our employees, and report in detail the categories and totals as employee ownership changes.

Proponent’s Supporting Statement

Current law requires shareholders who own five percent or more of a company’s stock to identify themselves. Today, institutions own more than 79% of our company.(1) Thus, in our view, when compared to that owned by individual shareholders, the Securitiespercentage owned by our individual worker-owners becomes significant. We believe it represents decisions made by investors with a unique perspective on our company.

This proposal requests ownership information about rank and Exchange Commissionfile and junior management similar to that currently reported on board members and senior executives. However, this report may exclude data of those whose investments are more related to grants and options.

Outside of their 401(k) retirement plans, the New Yorkemployees of our company can own stock in various ways. We believe shareholders would benefit from help in understanding the range, magnitude and types of worker-ownership. This report would also serve to inform the worker-owners of the size and importance of their investment in our company, and could preserve privacy by using THIRD PARTY SURVEYS.

The 2002 Sarbanes-Oxley Act allows greater flexibility of our worker-owners to sell their shares in 401(k) plans. Reported quarterly, we believe this informational tool could provide the number of worker-owners who would be eligible to sell 401(k) shares. In our view, as responsible owners of our company, we need to understand patterns of employee ownership better.

We believe shareholders need an informational tool which can provide greater understanding of worker-owner confidence in our company as a viable investment, especially when using after tax dollars. We think that worker-owners have an understanding of our company from a unique perspective compared to ordinary investors. We believe our employees increase or decrease their percentage of ownership as rational investors responding to what they perceive the future of our company to be.

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Our industry has seen major companies fail. United Airlines’ employees owned a majority of its stock.(2) In our view, United workers were powerless to control their ownership structure, and these worker-owners’ input was relegated to only wage and work rules issues.

We will probably never know if United employee shareholders had earlier liquidated their United holdings in other stock plans.

We believe this proposed tool may increase the potential for success of our company.

In summary:

Provide shareholders an informational tool that may reveal the confidence of worker-owners in our company.
It should include data on all types of worker-ownership.
Do not include stock of senior executives, board members or others based on grants or options.
Privacy can and must be protected.

We believe this informational tool could assist in decisions to buy, sell or hold stock in our company.

VOTEYESON NO. 9


(1)Http://biz.yahoo.com/p/a/alk.html.
(2)WSJ.com, Jan. 13, 2002.

Board of Directors’ Response

The Board of Directors recommends a vote AGAINST this proposal for the following reasons.

Confidentiality Rules Prevent the Company from Knowing How Much Stock Exchange. its Employees Own.The Company assistsalready reports in its annual proxy statement the number of shares held in the 401(k) plans it provides for the benefit of its employees. See page 8. However, the Company does not know how many shares its employees hold in all other accounts.

A U.S. company whose stock is publicly tradedcannotknow the identities of most of its stockholders, because most stock is held in brokerage accounts, which are confidential. Only the owners of those accounts and their brokers know what stock and other securities are held in those accounts. The issuers of the securities, such as Alaska Air Group, do not know who owns those securities and therefore can’t identify what percentage is owned by employees.

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Forty years ago, all stockholders were listed on the stock register of the issuer, which shows the names, addresses, and number of shares held in each stockholder account. This is no longer the case. Less than 2% of Alaska Air Group’s stock is held by stockholders whose names appear on the stock register, who are called “stockholders of record.”

Those who hold their stock in brokerage accounts (and many whose stock is held for them by bank trustees) are not listed on the stock register. They are called “beneficial owners.” Brokers and banks generally deposit the shares they hold for beneficial owners in a depository that was created to reduce the physical movement of stock certificates and speed up settlement of trades.All the securities in the depositoryare registered in the name “Cede & Co.” on the stock registers of the issuing companies. On Alaska Air Group’s register, Cede & Co. is currently shown as the holder of more than 98% of the total shares of stock outstanding. The Company can obtain from Cede the names of the brokers and banks who hold the shares included in Cede’s total, but it cannot obtain the names of the clients of the brokers and banks, the beneficial owners, who are the real owners of the stock.*

As the issuers of stock do not have the names and addresses of those beneficial owners of their stock, they can’t send communications to them directly. The brokers and banks are responsible for sending proxy materials to their clients who are beneficial owners. Most of the brokers and banks have outsourced the work to ADP, a proxy agent. Each issuer delivers sufficient quantities of its proxy materials to ADP, which sends them to the beneficial owners with a “vote instruction form” that serves the same purpose as the issuer’s proxy card. However, the voting instruction forms are returned to ADP, not to the issuer, and ADP reports the aggregated votes to the tabulator of votes for the meeting.

This proposal calls for “ownership information about rank and file and junior management similar to that currently reported on board members and senior executives.” This reveals a misunderstanding by the proponent. The Company can report the number of shares of its stock held by its directors and executive officers by preparing forms for filing. Securitiesonly because directors and Exchange Commission regulations alsoexecutive officers are required to report such information to the Company. Similarly, the SEC’s rules require the Company to identifyreport in thisits annual meeting proxy statement any person who failedis known to fileit to be the beneficial owner of more than five percent of its voting securities. (See the table on page 23.) However, the primary obligation to report such ownership is not on the Company, but on the person who acquires such ownership. The beneficial owner must report such ownership to the SEC and send a copy of the report onto the Company.


*Rules 14b-1 and 14b-2 under the Securities Exchange Act of 1934 provide a procedure by which an issuer may learn from banks, brokers and other nominees the identities of their clients who are consenting or non-objecting beneficial owners (“NOBOs”) of the issuer’s securities. The nominees must provide the names, addresses and number of shares held by NOBOs upon request from the issuer. However, an issuer must pay for that information and the list is good only as of a specified date. This proposal asks for quarterly information, which would require the Company to purchase lists of NOBOs quarterly at a cost of thousands of dollars. The issuer can never obtain such information as to beneficial owners who have objected to such disclosure (who are called objecting beneficial owners or “OBOs”).

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As a timely basis. Based on a reviewresult of copiesthe system for holding securities in the U.S., the only way for an issuer to know how much of reports furnishedits stock is owned by its employees (other than its senior executives) is to ask them and obtain honest and accurate answers. While the proposal states that the Company could use third party surveys, the Company cannot compel employees to respond to surveys. It does not believe that even if it went to the considerable expense of employing an agent to send surveys to its 15,000 employees every quarter, it would receive enough responses to yield useful information. The Board does not believe that many employees would reveal their share ownership to the Company and written representations that no reports were required,or an agent of the Company, believeseven with assurances of confidentiality. Employees, like other investors, are concerned about their privacy, and the Company respects that everyone subjectconcern.

The Company cannot identify all, or even most, of the holders of its stock. Therefore, it cannot report the percentage of its stock held by specified employees. Any conclusion based on the severely limited information available to Section 16(a) filed the required reportsCompany would be misleading. The expense involved in going through such an exercise on a timelyquarterly basis during 2001.

would not be justified.

STOCKHOLDER PROPOSALSWe Believe That Those Behind this Proposal Have Special Interests.The proponent is an employee of Horizon Air, a wholly owned subsidiary of AAG. The Company understands that he is also an associate of Steve Nieman, founder and president of the Horizon/Alaska Customer/Employees Co-Ownership Association, Inc. That organization, referred to as “HACECA,” has stated its goal to be “raising money to promote the advantages of an employee and customer buyout of Horizon and Alaska Airlines.”

Mr. Nieman is the sponsor of Proposal 4, which asks the Board to “arrange for the prompt sale of AAG to the highest bidder.” The information sought by this Proposal 9 could obviously be useful to those interested in buying the Company.

We believe Proposal 9 promotes the interests of certain employees of the Company and members of HACECA that are not shared by other stockholders. It appears that they want the Company to spend its money to gather and report information on employee ownership which they believe will help them to accomplish their goals.

The employees who want this information are free to send surveys to other employees and compile any information they receive in response. Those who share their goals may be willing to reveal to fellow employees information that is otherwise confidential. The Board of Directors does not consider it appropriate for the Company to be involved in that effort or for the Company’s funds to be used for such a purpose.

THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS
A VOTE
AGAINSTPROPOSAL 9.

OTHER MATTERS TO COME BEFORE THE MEETING

Other than the election of directors, the proposal to amend the Certificate of Incorporation, and the stockholder proposals included in this proxy statement, we are not aware of any matters to be properly presented for a vote at the annual meeting. If other matters are properly presented at the meeting, or any adjournment or postponement of the meeting, Mr. John F. Kelly and Mr. Keith Loveless will vote the shares for which they hold proxies in accordance with their best judgment on such matters.

Opposing Solicitation

Mr. Steve Nieman has filed a preliminary proxy statement with the SEC stating his intention to solicit proxies for the annual meeting. Mr. Nieman, Mr. Richard D. Foley and Robert C. Osborne, MD are seeking election to the Company’s Board of Directors as an alternate slate, and Mr. Nieman’s preliminary proxy statement says that he will solicit proxies for their election.

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The Company is providing the following information pursuant to regulations of the SEC concerning opposing solicitations.

Participants in the Solicitation — Directors

Under the regulations, each member of the Board of Directors may be deemed to be a “Participant” in the Company’s solicitation of proxies in connection with the annual meeting. Set forth below are the name and principal occupation of each member of the Board (three of whom are also nominees), and the name, principal business and address of any corporation or other organization in which that director’s occupation or employment is carried on. For additional information concerning each of the directors (other than Mrs. Fate and Mr. Kelly, who are retiring from the Board), see “Nominees for Election” and “Continuing Directors” in this proxy statement.

Name and Principal OccupationBusiness AddressPrincipal Business of Employer



John F. Kelly
Chairman & CEO
Alaska Air Group, Inc.
P. O. Box 68947
Seattle, WA 98168
Air transportation
William S. Ayer
President
Alaska Air Group, Inc.
Chairman, President & CEO, Alaska Airlines, Inc.
P.O. Box 68900
Seattle, WA 98168
Air transportation
Phyllis J. Campbell
Chair, Community Board
US Bank of Washington
1420 Fifth Avenue, Suite 1300
Seattle, WA 98101
Banking
Ronald F. Cosgrave
Executive Manager
ANP, LLC
P. O. Box 98805
Des Moines, WA 98198
Investments
Mary Jane Fate
General Manager
P. O. Box 71111
Fairbanks, Alaska 99707
Family dental practice
Mark R. Hamilton
President
University of Alaska
202 Butrovich Bldg.
910 Yukon Drive
Fairbanks, AK 99775
Education
Bruce R. Kennedy
Chairman Emeritus
Alaska Air Group
19550 International Blvd., Suite 204
Seattle, WA 98188
Air transportation
Jessie J. Knight, Jr.
President & CEO
San Diego Regional Chamber of Commerce
402 W. Broadway, Suite 1000
San Diego, CA 92101
Economic development
R. Marc Langland
Chairman, President & CEO
Northrim Bank
P.O. Box 241489
Anchorage, AK 99524
Banking
Byron I. Mallot
President
First Alaskans Foundation
606 “E” Street, #200
Anchorage, AK 99501
Development of Alaska Native peoples and their communities
John V. Rindlaub
CEO, Pacific Northwest Region
Wells Fargo Bank
999 Third Avenue, Suite 4700
Seattle, WA 98104
Banking
J. Kenneth Thompson
President
Pacific Rim Leadership Development
3601 ‘C’ Street, Suite 1400
Anchorage, AK 99503
Executive consulting
Richard A. Wien
Chairman & CEO
Florcraft, Inc.
1991 Fox Avenue
Fairbanks, AK 99701
Retail flooring

Other Participants

The following employees of the Company may also be deemed to be Participants. The principal business address of each is that of the Company, P.O. Box 68947, Seattle, WA 98168.

Shannon K. Alberts
Director/Corporate Affairs and Assistant Corporate Secretary

Keith Loveless
Vice President/Legal and Corporate Affairs, General Counsel and Corporate Secretary of Alaska Air Group and Alaska Airlines, Inc.

Bradley D. Tilden
Executive Vice President/Finance and Chief Financial Officer of Alaska Air Group and Alaska Airlines, Inc.

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Information Regarding Ownership of the Company’s Securities by Participants

The number of shares of common stock held by each director and Mr. Tilden at April 4, 2003, is set forth in the “Security Ownership of Certain Beneficial Owners and Management” section of this proxy statement.

At April 4, 2003, Mr. Loveless and Ms. Alberts owned 76,292 and 4,141 shares, respectively, of which 74,500 and 3,400 shares, respectively, were shares that may be acquired by exercise of employee stock options exercisable on or before June 13, 2003.

Information Regarding Transactions in the Company’s Stock by Participants

The following table sets forth all transactions that may be deemed purchases or sales of the Company’s common stock by the Participants since January 1, 2001.

             
      Number of Shares of    
      Common Stock    
      Purchased or    
Name Date (sold/exchanged) Footnote

 
 
 
Shannon K. Alberts  1/1/01 - 12/31/01   90   (1)
   12/6/01   (157)  (6)
   1/1/02 - 12/31/02   108   (1)
   11/29/02   19   (4)
   2/28/03   27   (4)
William S. Ayer  1/1/01 - 12/31/01   155   (1)
   8/21/01   2,000   (3)
   8/21/01   (2,000)  (6)
   1/1/02 - 12/31/02   172   (1)
Phyllis J. Campbell  1/30/02   62   (8)
   2/22/02   1,000   (5)
   5/30/02   170   (8)
Ronald F. Cosgrave  5/16/01   321   (8)
   5/30/02   340   (8)
May Jane Fate  5/16/01   366   (8)
   5/30/02   424   (8)
Mark R. Hamilton  5/16/01   183   (8)
   5/30/02   170   (8)
John F. Kelly  1/1/01 - 12/31/01   129   (1)
   2/15/02   (851)  (2)
   3/15/02   7000   (3)
   3/15/02   (7000)  (6)
   3/18/02   6000   (3)
   3/18/02   (6000)  (6)
   11/29/02   561   (4)
   1/1/02 - 12/31/02   215   (1)
   2/28/03   785   (4)
Bruce R. Kennedy  5/16/01   183   (8)
   8/23/01   5,895   (7)
   5/30/02   170   (8)
Jessie J. Knight, Jr.  12/2/02   121   (8)
R. Marc Langland  5/16/01   458   (8)
   5/30/02   374   (8)
Keith Loveless  1/1/01 - 12/31/01   170   (1)
   1/31/01   500   (3)
   1/31/01   (500)  (6)
   1/31/01   4,950   (3)
   1/31/01   (4,950)  (6)
   1/1/02 - 12/31/02   177   (1)
Byron I. Mallott  5/16/01   220   (8)
   5/30/02   297   (8)
John V. Rindlaub  5/16/01   366   (8)
   9/20/01   100   (5)
   5/30/02   238   (8)
J. Kenneth Thompson  5/16/01   733   (8)
   5/30/02   678   (8)
Bradley D. Tilden  1/1/01 - 12/31/01   237   (1)
   1/31/01   3,225   (3)
   1/31/01   (3,225)  (6)
   10/19/01   500   (5)
   1/1/02 - 12/31/02   219   (1)
Richard A. Wien  2/22/01   850   (5)
   5/16/01   183   (8)
   5/30/02   170   (8)

5 8



(1)Investment in 401(k) plan.
(2)Transfer within 401(k) plan.
(3)Shares acquired upon exercise of employee stock option.
(4)Purchase through Employee Stock Purchase Plan.
(5)Open market purchase.
(6)Open market sale.
(7)Gift.
(8)Director fees paid in stock.

Understandings with Respect to Securities of the Company

The nonemployee directors receive 25% of their annual retainers for service as directors in the form of shares of common stock and may elect to receive additional shares in lieu of all or portion of their annual cash retainers. See “Equity Compensation Plan Information” in this proxy statement.

The following Participants have employee stock options for the indicated number of shares of common stock: Ms. Alberts, 4,500; Mr. Ayer, 425,000; Mr. Kelly, 547,950; Mr. Loveless, 72,400; and Mr. Tilden, 107,025. See the “Aggregated Option Exercises in 2002 and Year-End Option Values” table in this proxy statement for additional information.

Except as described in this proxy statement, no Participant has any arrangement or understanding with any person with respect to any securities of the Company.

Understandings with Respect to Future Employment by the Company

Messrs. Ayer, Kelly, Loveless and Tilden have agreements with Company under which they would receive severance pay for up to 36 months in the event that they were terminated within 36 months after a change in control of the Company. See “Change-in-Control Arrangements” in this proxy statement. Mr. Kelly has announced his intention to retire at the conclusion of the annual meeting on May 20, 2003.

Costs of Solicitation

The engagement of Georgeson as proxy solicitor is described under “Annual Meeting Information,” above. Expenses related to the solicitation of proxies for this meeting in excess of those normally spent for an annual meeting are not expected to exceed approximately $25,000, of which $10,000 has been incurred to date.

5 9


SUBMISSION OF PROPOSALS FOR NEXT ANNUAL MEETING

The Company expects to hold it next annual meeting will be held on or about May 20, 2003.18, 2004. If you wish to submit a proposal for inclusion in the proxy materials for that meeting, you must send the proposal to the Corporate Secretary at the address below. The proposal must be received at the Company’s executive offices no later than December 16, 20022003 to be considered for inclusion. YouAmong other requirements set forth in the SEC’s proxy rules and the Company’s bylaws, you must have continuously held at least $2,000 in market value or 1% of the Company’s outstanding stock for at least one year by the date of submitting the proposal, and you must continue to own such stock through the date of the meeting.

If you intend to nominate candidates for election as directors or present a proposal at the meeting without including it in the Company’s proxy materials, you must provide notice of such proposal to the Company no later than February 19, 2003.12, 2004. The Company’s bylaws outline procedures for giving the required notice. If you would like a copy of the procedures contained in our bylaws, please contact:

Corporate Secretary
Alaska Air Group, Inc.
P. O. Box 68947
Seattle, WA 98168

Page 38

6 0


[SIDEBAR]
Costs of proxy solicitation
Annual Report on Form 10-K

COSTS OF PROXY SOLICITATION

The Company pays for distributing and soliciting proxies and reimburses brokers, nominees, fiduciaries and other custodians’ reasonable fees and expenses in forwarding proxy materials to stockholders. The Company has engaged Georgeson Shareholder Communications Inc. (“Georgeson”) to assist in the solicitation of proxies for the meeting. The Company will pay Georgeson approximately $5,000 in fees for its services and will reimburse it for reasonable out-of-pocket expenses. Proxies may be solicited by personal interview, mail, telephone or other means. Proxies may also be solicited by directors, officers, employees and other agents of the Company, who will receive no additional compensation therefor except for reimbursement of expenses.

OTHER MATTERS

The Company’s 2001 Annual Report was mailed or delivered electronically to stockholders together with this proxy statement. The Company will furnish without charge a copy of the Company’s Annual Report on Form 10-K for the year ended December 31, 2001, including financial statements and schedules to any stockholder who makes written request to:

Finance Department
Alaska Air Group, Inc.
P.O. Box 68947,
Seattle, Washington 98168.

Keith Loveless
General Counsel and
Corporate Secretary

April 15, 2002
Seattle, Washington

Page 39


APPENDIX A

CHARTER OF THE AUDIT COMMITTEE
OF THE BOARD OF DIRECTORS
OF ALASKA AIR GROUP, INC.
1999 LONG-TERM INCENTIVE EQUITY PLAN
(as amended by the Board of Directors on January 30, 2002)

1. PurposeAs Amended January 22, 2003

     The purpose of the Alaska Air Group, Inc. 1999 Long-Term Incentive Equity Plan (the “Plan”) is to promote the long-term profitability of Alaska Air Group, Inc. (the “Company”) and to enhance value for its stockholders by offering incentives and rewards to key employees and officers of the Company, to retain their services and to encourage them to acquire and maintain stock ownership in the Company.
1.Purpose.There shall be a committee of the Board of Directors to be known as the Audit Committee. The purpose of the Audit Committee is to assist the Board of Directors of Alaska Air Group, Inc. (the “Company”) in overseeing the accounting and financial reporting processes of the Company and audits of the financial statements of the Company, including (a) the integrity of the Company’s financial statements and the reliability of the Company’s financial information reported to the public, (b) the Company’s compliance with legal and regulatory requirements, (c) the qualifications and independence of the Company’s independent accountants, (d) the performance and adequacy of the Company’s internal controls and internal audit function and of the independent accountants, and (e) such other matters as may be assigned by the Board of Directors.
While the Audit Committee has the responsibilities and powers set forth in this charter, it is not the duty of the Audit Committee to plan or conduct audits or to determine that the Company’s financial statements are complete and accurate or in accordance with generally accepted accounting principles. This is the responsibility of management and the independent auditors.
2.Composition.The Audit Committee shall be appointed by the Board of Directors and shall have at least three members. All members of the Audit Committee shall meet the independence, financial literacy and experience requirements of the New York Stock Exchange, as the same may be amended or supplemented from time to time, and of the Securities and Exchange Commission (the “SEC”) pursuant to regulations promulgated by the SEC under The Sarbanes-Oxley Act of 2002 (the “Sarbanes Act”) or otherwise, as the same may be amended or supplemented from time to time. The Company must disclose in its periodic reports required by Section 13(a) of the Securities Exchange Act of 1934 (the “Act”) whether or not it has at least one member who is a “financial expert,” as defined by the SEC pursuant to the Sarbanes Act and whether such expert is “independent” as defined in Section 10A(m)(3) of the Act, and if not, why not.
3.Matters Pertaining to Independent Accountants.The Audit Committee shall be solely responsible for the appointment, compensation and oversight of the work of the Company’s independent accountants (including resolution of disagreements between management and the independent accountants regarding financial reporting) for the purpose of preparing or issuing an audit report or related work, and, where appropriate, terminate and replace such firm. Such independent accountants shall report directly to and be ultimately accountable to the Audit Committee.

2. Term

     The Plan shall become effective upon its approval by the Company’s stockholders and shall terminate at the close of business on the fifth anniversary of such approval date unless terminated earlier by the Board (as defined in Section 3). After termination of the Plan, no future awards may be granted, but previously granted awards shall remain outstanding in accordance with their applicable terms and conditions and the terms and conditions of the Plan.

3. Plan Administration

     The Compensation Committee (the “Committee”) of the Board of Directors of the Company (the “Board”) shall be responsible for administering the Plan. The members of the Committee shall be appointed by the Board and shall consist of two or more nonemployee members of the Board who are intended to qualify to administer the Plan as contemplated by (a) Rule 16b-3 under the Securities and Exchange Act of 1934 (the “Exchange Act”) or any successor rules, and (b) Section 162(m) of the Internal Revenue Code of 1986, as amended (the “Code”). The Committee shall have full and exclusive power to interpret the Plan and to adopt such rules, regulations and guidelines for carrying out the Plan as it may deem necessary or proper, all of which power shall be executed in the best interests of the Company and in keeping with the objectives of the Plan. This power includes but is not limited to selecting award recipients, establishing all award terms and conditions and adopting modifications, amendments and procedures, as well as rules and regulations governing awards under the Plan, and to make all other determinations necessary or advisable for the administration of the Plan. In no event, however, shall the Committee have the power to cancel outstanding stock options or stock appreciation rights (“SARs”) for the purpose of replacing or re-granting such options or SARs with a purchase price that is less than the purchase price of the original option or SAR. The interpretation and construction of any provision of the Plan or any option or right granted hereunder and all determinations by the Committee in each case shall be final, binding and conclusive with respect to all interested parties.

4. Eligibility

     Any employee of the Company shall be eligible to receive awards under the Plan. “Employee” shall also include any former employee of the Company eligible to receive an assumed or replacement award as contemplated in Sections 5 and 8, and “Company”

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includes any entity that is directly or indirectly controlled by the Company, as determined by the Committee, except that with respect to incentive stock options (“ISOs”) intended to comply with Section 422 of the Code, “Company” includes only any parent or subsidiary of the Company in accordance with Section 422 of the Code.
The Audit Committee shall:
(a)Review the terms of the engagement of the independent accountants, including the scope of their audit, proposed fees and personnel qualifications.
(b)Obtain and review from the independent accountants at least annually a formal written statement regarding:
(1)the independent accountants’ internal quality-control procedures;
(2)any material issues raised by the most recent internal quality control review, or peer review, of the independent accountants, or by any inquiry or investigation by governmental or professional authorities, within the preceding five years, respecting one or more independent audits carried out by the independent accountants, and any steps taken to deal with any such issues; and
(3)all relationships between the independent accountants and the Company.
(c)Actively engage in a dialogue with the independent accountants with respect to any disclosed relationships or services that may impact the objectivity and independence of the independent accountants, and recommend that the Board of Directors take appropriate action to satisfy itself of such independence.
(d)Pre-approve all auditing services and all non-auditing services to be performed by the independent accountants. The independent accountants shall not be retained to perform the non-audit functions prohibited by Section 10A(g) of the Act. Such pre-approval can be given as part of the Company’s Audit Committee’s approval of the scope of the engagement of the independent accountants or on an individual basis. The approved non-auditing services must be disclosed in the Company’s periodic public reports required by Section 13(a) of the Act and the fees paid by the Company for such non-auditing services must be disclosed in the Company’s annual proxy statement pursuant to Item 9(e) of Regulation 14A promulgated under the Act. The pre-approval of non-auditing services can be delegated by the Audit Committee to one or more of its members, but the decision must be presented to the full Audit Committee at the next scheduled meeting.
(e)Establish clear hiring policies for employees and former employees of the independent accountants.
(f)Review the Company’s annual audited financial statements and quarterly financial statements with management and the independent accountants (including the Company’s disclosure under Management’s Discussion and Analysis of Financial Condition and Results of Operations). The Chair of the Audit Committee may represent the entire Audit Committee for purposes of the review of quarterly statements.

5.Shares of Common Stock Subject to the Plan

     Subject to the provisions of Section 6 of the Plan, the aggregate number of shares of Common Stock ($1.00 par value) of the Company (“shares”) which may be transferred to participants under the Plan shall be 2,400,000. The aggregate number of shares that may be issued under awards pursuant to Section 8(c) of the Plan shall not exceed 75,000 shares. No more than 75,000 shares may be issued pursuant to Section 8(c) of the Plan as stock awards subject to restrictions based solely on continuous employment of less than three (3) years. The aggregate number of shares that may be covered by awards granted to any single individual under the Plan shall not exceed 600,000 shares for any consecutive three-year period, such limitation to be applied in a manner consistent with the requirements of, and only to the extent required for compliance with, the exclusion from the limitation on deductibility of compensation under Section 162(m) of the Code. The aggregate number of shares that may be represented by ISOs shall not exceed 2,400,000.

     Shares subject to awards under the Plan which expire, terminate or are canceled prior to exercise or, in the case of awards granted under Section 8(c), do not vest shall thereafter be available for the granting of other awards. Shares otherwise issuable pursuant to an award which have been exchanged by a participant as full or partial payment to the Company in connection with any award under the Plan also shall thereafter be available for the granting of other awards. In instances where an SAR or other award is settled in cash, the shares covered by such award shall remain available for the granting of other awards. Likewise, the payment of cash dividends and dividend equivalents paid in cash in conjunction with outstanding awards shall not be counted against the shares available for issuance.

     Any shares issued under the Plan may consist in whole or in part of authorized and unissued shares or of treasury shares, and no fractional shares shall be issued under the Plan. Cash may be paid in lieu of any fractional shares in settlements of awards under the Plan.

6. Adjustments and Reorganizations

     In the event of any stock dividend, stock split, combination or exchange of shares, merger, consolidation, spin-off, recapitalization or other distribution (other than normal cash dividends) of Company assets to stockholders, or any other change affecting shares or share price, the Committee shall make a proportionate adjustment with respect to: (a) the aggregate number of shares that may be issued under the Plan; (b) each outstanding award made under the Plan; and (c) the exercise price per share for any outstanding stock options, SARs or similar awards under the Plan.

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7.Fair Market Value
(g)Receive and review required communications from the independent accountants, including: (a) any items required to be communicated by the independent accountants in accordance with AICPA Statement of Auditing Standards (“SAS”) 61, and (b) timely reports regarding the following matters in connection with any audits performed by the Company’s independent accountants:
(1)all critical accounting policies and practices to be used;
(2)all alternative treatments of financial information within generally accepted accounting principles that have been discussed with management officials of the Company, ramifications of the use of such alternative disclosures and treatments, and the treatment preferred by the independent accountant; and
(3)other material written communications between the independent accountant and the Company’s management, such as any management letter or schedule of unadjusted differences.
4.Matters Pertaining to the Internal Auditor.The Audit Committee shall:
(a)Review with the internal auditor planned internal audit activities and the results of internal audit activities.
(b)Review and approve any changes to the internal audit charter in accordance with generally accepted practices and standards relating to the practice of internal auditing.
5.Matters Pertaining to Filings with Government Agencies.The Audit Committee shall:
(a)Prepare the report required by the rules of the Securities and Exchange Commission to be included in the Company’s annual proxy statement to shareholders.
6.Controls.The Audit Committee shall:
(a)Review with management the Company’s major financial risk exposure and the adequacy and effectiveness of the Company’s associated internal controls.
(b)Review the Company’s procedures with respect to appropriateness of significant accounting policies and adequacy of financial controls.
(c)Discuss generally with management earnings releases, as well as financial information and earnings guidance provided to analysts and rating agencies. The Audit Committee need not discuss in advance each earnings release or each instance in which the Company may provide earnings guidance.
(d)Develop, monitor and reassess from time to time a Corporate Compliance Program, including a Code of Conduct and Ethics for officers, employees and directors, and

     Fair Market Value for all purposes under the Plan shall mean the closing price of a share of Common Stock as reported daily inThe Wall Street Journal or similar readily available public source for the date in question. If no sales of shares were made on such date, the closing price of a share as reported for the preceding day on which a sale of shares occurred shall be used.

8. Awards

     The Committee shall determine the type or types of award(s) to be made to each participant. Awards may be granted singly, in combination or in tandem. Awards also may be made in combination or in tandem with, in replacement of, as alternative to, or as the payment form for grants or rights under any other compensation plan or individual contract or agreement of the Company including those of any acquired entity. The types of awards that may be granted under the Plan are:

          (a) Stock Options — This is a grant of a right to purchase a specified number of shares during a specified period as determined by the Committee. The purchase price per share for each stock option shall be not less than 100% of Fair Market Value on the date of grant (except if a stock option is granted retroactively in tandem with or as a substitution for an SAR, the exercise price may be no lower than the exercise price per share for such tandem or replaced SAR). A stock option may be in the form of an ISO which, in addition to being subject to applicable terms, conditions and limitations established by the Committee, complies with Section 422 of the Code. The exercise price for a stock option shall be paid in full by the optionee at the time of the exercise in cash or such other method permitted by the Committee, including (i) tendering (either actually or by attestation) shares, (ii) authorizing a third party to sell the shares (or a sufficient portion thereof) acquired upon exercise of a stock option and assigning the delivery to the Company of a sufficient amount of the sale proceeds to pay for all the shares acquired through such exercise, or (iii) any combination of the above.

          (b) SARs — This is a right to receive a payment, in cash and/or shares, equal to the excess of the Fair Market Value of a specified number of shares on the date the SAR is exercised over the Fair Market Value on the date the SAR was granted (except that if an SAR is granted retroactively in tandem with or in substitution for a stock option, the designated Fair Market Value shall be no lower than the exercise price per share for such tandem or replaced stock option).

          (c) Stock Awards — This is an award made or denominated in shares or units equivalent in value to shares. All or part of any stock award may be subject to conditions and restrictions established by the Committee which may be based on continuous service with the Company or the achievement of performance goals related to profits, profit growth, profit-related return ratios, cash flow or shareholder returns, where such goals may be stated in absolute terms or relative to comparison companies.

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9. Dividends and Dividend Equivalents
make decisions with respect to any requested changes to or waivers of such program and codes for directors or officers.
(1)In connection with such Corporate Compliance Program, establish procedures for the receipt, retention and treatment of complaints received by the Company regarding accounting, internal accounting controls, or auditing matters, and the confidential, anonymous submission by employees of concerns regarding accounting or auditing matters.
(e)Obtain and review from the Company’s Chief Executive Officer, Chief Financial Officer and members of its Disclosure Committee at least quarterly a formal written statement disclosing
(1)all significant deficiencies in the design or operation of internal controls which could adversely affect the Company’s ability to record, process, summarize and report financial data and have identified for the Company’s auditors any material weakness in internal controls; and
(2)any fraud, whether or not material, that involves management or other employees who have a significant role in the Company’s internal controls.
7.Other.The Audit Committee shall:
(a)Review and reassess the adequacy of its charter and the performance of the Audit Committee annually and recommend any proposed changes to the Board of Directors for approval, and publish the charter as required by applicable law.
(b)Regularly report to the Board of Directors on the Audit Committee’s activities and make appropriate recommendations.

     The Committee may provide that any awards under the Plan earn dividends or dividend equivalents. Such dividends or dividend equivalents may be paid currently or may be credited to a participant’s account. Any crediting of dividends or dividend equivalents may be subject to such restrictions and conditions as the Committee may establish, including reinvestment in additional shares or share equivalents.

10. Deferrals and Settlements

     Payment of awards may be in the form of cash, stock, other awards or combinations thereof as the Committee shall determine, and with such restrictions as it may impose. The Committee also may require or permit participants to elect to defer the issuance of shares or the settlement of awards in cash under such rules and procedures as it may establish under the Plan. It also may provide that deferred settlements include the payment or crediting of interest on the deferral amounts, or the payment or crediting of dividend equivalents where the deferral amounts are denominated in shares.

11. Transferability and Exercisability

     Awards granted under the Plan shall not be transferable or assignable other than by will or the laws of descent and distribution, except to the extent permitted by the Committee, in its sole discretion, and, with respect to ISOs, by Section 422 of the Code. However, any award so transferred shall continue to be subject to all the terms and conditions contained in the instrument evidencing such award.

12. Evidence of Awards

     Awards under the Plan shall be evidenced by instruments as approved by the Committee that set forth the terms, conditions and limitations for each award which may include the term of an award (except that in no event shall the term of any ISO exceed a period of ten years from the date of its grant), the provisions applicable in the event the participant’s employment terminates, and the Committee’s authority to unilaterally or bilaterally amend, modify, suspend, cancel or rescind any award.

13. Acceleration and Settlement of Awards

     The Committee shall have the discretion, exercisable at any time before a sale, merger, consolidation, reorganization, liquidation or change in control of the Company, as defined by the Committee, to provide for the acceleration of vesting and for settlement, including cash payment, of an award granted under the Plan upon or immediately before such event is effective. However, the granting of awards under the Plan shall in no way affect the right of the Company to adjust, reclassify, reorganize, or otherwise change its capital or business structure, or to merge, consolidate, dissolve, liquidate, sell or transfer all or any portion of its businesses or assets.

A-46 4


14. Plan Amendment

     The Plan may be amended only by the Board as it deems necessary or appropriate to better achieve the purposes of the Plan, except that no such amendment shall be made without the approval of the Company’s stockholders which would increase the number of shares available for issuance in accordance with Sections 5 and 6 of the Plan.

15. Tax Withholding

     The Company shall have the right to deduct from any settlement of an award made under the Plan, including the delivery or vesting of shares, a sufficient amount to cover withholding of any federal, state or local taxes required by law, or to take such other action as may be necessary to satisfy any such withholding obligations. The Committee may, in its discretion and subject to such rules as it may adopt, permit participants to use shares to satisfy required tax withholding, and such shares shall be valued at the Fair Market Value as of the settlement date of the applicable award.

16. Other Benefit and Compensation Programs

     Unless otherwise specifically determined by the Committee and not inconsistent with the terms of any benefit plan, severance program or severance pay law, settlements of awards received by participants under the Plan shall not be deemed a part of a participant’s regular, recurring compensation for purposes of calculating payments or benefits from any Company benefit plan, severance program or severance pay law. Further, the Company may adopt other compensation programs, plans or arrangements as it deems appropriate or necessary.

17. Unfunded Plan

     Unless otherwise determined by the Board, the Plan shall be unfunded and shall not create (or be construed to create) a trust or a separate fund or funds. The Plan shall not establish any fiduciary relationship between the Company and any participant or other person. To the extent any person holds any rights by virtue of an award granted under the Plan, such rights (unless otherwise determined by the Committee) shall be no greater than the rights of an unsecured general creditor of the Company.

18. Use of Proceeds

     The cash proceeds received by the Company from the issuance of shares pursuant to awards under the Plan shall constitute general funds of the Company.

19. Regulatory Approvals

     The implementation of the Plan, the granting of any award under the Plan, and the issuance of shares upon the exercise or settlement of any award shall be subject to the Company’s procurement of all approvals and permits required by regulatory authorities having jurisdiction over the Plan, the awards granted under it or the shares issued pursuant to it.

A-5


20. Future Rights

     No person shall have any claim or rights to be granted an award under the Plan, and no participant shall have any rights under the Plan to be retained in the employ of the Company.

21. Successors and Assigns

     The Plan shall be binding on all successors and assigns of a participant including, without limitation, the estate of such participant and the executor, administrator or trustee of such estate, or any receiver or trustee in bankruptcy or representative of the participant’s creditors.

A-6


APPENDIX B

CHARTER OF THE COMPENSATION COMMITTEE
OF THE BOARD OF DIRECTORS
OF ALASKA AIR GROUP, INC.

As Adopted February 12, 2002 EMPLOYEE STOCK PURCHASE PLAN

SECTION 1. PURPOSE

     The purposes of the Alaska Air Group, Inc. 2002 Employee Stock Purchase Plan (the “Plan”) are: (a) to assist employees of Alaska Air Group, Inc., a Delaware corporation (the “Company”), and its designated subsidiaries in acquiring a stock ownership interest in the Company pursuant to a plan that is intended to qualify as an “employee stock purchase plan” under Section 423 of the Internal Revenue Code of 1986, as amended; (b) to encourage employees to work in the best interests of Company stockholders; (c) to support recruitment and retention of qualified employees; and (d) to provide employees an advantageous means of accumulating long-term investments.

SECTION 2. DEFINITIONS

For purposes of the Plan, the following terms shall be defined as set forth below:

“Additional Shares”has the meaning set forth in Section 6.

“Alaska”means Alaska Airlines, Inc., an Alaska corporation and wholly owned subsidiary of Air Group.

“Board”means the Board of Directors of the Company.

“Change of Control”means:

Purpose, Policies and Objectives. The purpose of the Compensation Committee (the “Committee”) is to discharge the responsibilities of the Board of Directors (the “Board”) of Alaska Air Group, Inc. (the “Company”) relating to compensation of elected and non-elected officers of the Company and its wholly owned subsidiaries, Alaska Airlines, Inc. and Horizon Air Industries, Inc. (the “Subsidiaries”), to produce an annual report on executive compensation for inclusion in the Company’s proxy statement, in accordance with applicable rules and regulations and to take such other actions within the scope of this charter as the Committee deems necessary or appropriate.
The Company’s policy is to pay competitive compensation. The objectives of the Company’s executive compensation policies are: (1) to attract and retain highly qualified executives, (2) to motivate executives to provide excellent leadership and achieve Company goals, (3) to link the interests of executives and stockholders by tying a large portion of total compensation to Company profitability and stock value and (4) to reward outstanding performance.
2.Membership. The Committee will be composed of two or more directors. All members of the Committee will be independent directors (as determined by the Board) under the independence requirements of the New York Stock Exchange and who qualify as nonemployee directors under Rule 16b-3 under the Securities Exchange Act of 1934, as amended, and outside directors under Internal Revenue Code Section 162(m) and applicable law. The members of the Committee will be appointed by and serve at the discretion of the Board. The Chairperson of the Committee will be appointed by and serve at the discretion of the Board.
3.Specific Responsibilities and Duties. The Board delegates to the Committee the express authority to do the following, to the fullest extent permitted by applicable law and the Company’s Certificate of Incorporation and Bylaws:

 (a) Executive Compensation.Set, review and approve compensation of the Company’s stockholders shall approveelected and there shall occur:non-elected officers of the Company and the Subsidiaries, which includes base salary, a cash incentive plan tied to annual financial and operational performance, equity-based awards and retirement benefits, as more specifically set forth below:

 
 (i)any consolidation or mergerCEO Compensation.Establish a process for reviewing and approving corporate goals relevant to CEO compensation and for evaluating the CEO’s performance in light of the Company in which the Company is not the continuing or surviving corporation or pursuant to which shares of Common Stock would be converted into cash, securities or other property, other than a merger of the Company in which the holders of the Company’s Common Stock immediately prior to the merger have the same proportionate ownership of common stock of the surviving corporation immediately after the merger;these goals.

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 (ii)any sale, lease, exchange or other transfer (in one transaction or a seriesSalaries.Set salary of related transactions)CEO. Review and approve the salaries of all, or substantially all, the assetselected officers of the Company or Alaska; orand the Subsidiaries. Review and consult with senior management on salaries of non-elected officers of the Company and the Subsidiaries.
 
 (iii)Performance-Based Pay Plan.Set annual goals under the adoptionCompany’s Performance-Based Pay Plan and any successor plan (“PBP”) and otherwise review and administer the PBP. Consider and make recommendations to the Board with respect to any modification to the PBP.
(iv)Equity-Based Awards.
(a)Administer and review the Company’s equity-based incentive plans. Consider and make recommendations to the Board with respect to any modification of any plan or proposal forsuch plans.
(b)Grant awards under the liquidation or dissolutionCompany’s equity-based incentive plans, including awards designed to be exempt under Internal Revenue Code Section 162(m), to elected and non-elected officers of the Company or Alaska;and the Subsidiaries as well as to certain other key management employees of the Company and the Subsidiaries, as determined by the Committee from time to time.
(c)Have the power and authority under the Company’s equity-based incentive plans, including but not limited to the Company’s 1999 Long-Term Incentive Plan, to delegate to the CEO of the Company the Committee’s authority to grant non-qualified equity-based awards (including but not limited to stock options, SARs and stock awards) under such plans to employees at the Managing Director level and below of the Company and the Subsidiaries, subject to the limitations and restrictions determined by the Committee from time to time as required under law.

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(v)Officers Supplementary Retirement Plan.Administer and review the Officers Supplementary Retirement Plan of Alaska Airlines, Inc. (including the forms of such plan applicable to different officers of Alaska Airlines) and any successor plan (the “OSRP”). Consider and make recommendations to the Board with respect to any modification of the OSRP.
(vi)Other Compensation and Plans.Consider and make recommendations to the Board with respect to other executive compensation issues of the Company and the Subsidiaries, including but not limited to, the adoption or modification of any long or short-term incentive plans and equity-based plans, as the Committee deems appropriate.

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 (b) atEmployment, Change-in-Control and Severance Agreements. Approve the terms of any time during a periodemployment, or severance agreements between the Company (or any Subsidiary) and any current or future elected officers of two consecutive years, individuals who at the beginning of such period constituted the Board (“Incumbent Directors”)Company (or any Subsidiary), which shall cease for any reason to constitute at least a majority thereof, unless each new director during such two-year period was nominated or electedbe executed and delivered by the Incumbent Directors, or a committeeCEO on behalf of the Incumbent Directors (new directors nominatedCompany and the Subsidiaries (as applicable). Approve the form of any change-in-control agreements between the Company (or any Subsidiary) and any elected or elected by the Incumbent Directors or by a committeenon-elected officer of the Incumbent Directors shall also be deemed to be Incumbent Directors); orCompany (or any Subsidiary).
 
 (c) any “Person” (as such term is usedRetirement Plans.Recommend to the Board for Board action, all Internal Revenue Service tax-qualified retirement plans and all plan amendments that are non-administrative in Section 13(d)nature; fulfill ERISA fiduciary and non-fiduciary functions by (a) periodically monitoring fiduciary functions that have been delegated to the Pension/Benefits Administrative Committee of Alaska Air Group, Alaska Airlines and Horizon Air Industries and the Pension/Benefits Investment Fund Committee and (b) approving and recommending to the Board for Board action:

(i)the appointment of members of the Pension/Benefits Administrative Committee and the Pension/Benefits Investment Fund Committee and the chair of each committee;
(ii)the designation of the trustee and the execution of trust agreements for any such plan or plans;
(iii)the termination, merger or consolidation of any such plan or plans; and
(iv)the extension of plan participation to employees of affiliates or subsidiaries.

(d)Leadership Development

(i)Ensure that a framework, process and policies are in place for CEO and executive management succession, including standards for assessment of individual development activities and progress.
(ii)Periodically review CEO and management development and succession plans.

(e)Annual Report. Produce an annual report on executive compensation for inclusion in the Company’s proxy statement.
(f)Review and Publication of Charter. Review and reassess the adequacy of this Charter annually and recommend any proposed changes to the Board for approval. Publish the Charter as required by the rules and regulations of applicable law and New York Stock Exchange Act) shall,requirements and as a result of a tenderotherwise deemed advisable by the Committee.
(g)Annual Review. Annually review the Committee’s own performance.

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(h)Other Actions. Take such other actions as may be requested or exchange offer, open market purchases, privately negotiated purchases or otherwise, have becomerequired by the beneficial owner (withinBoard from time to time.
(i)Recommendations. Make recommendations and report to the meaning of Rule 13d-3 underBoard and other Board committees with respect to the Exchange Act), directly or indirectly, of then-outstanding securitiescompensation policy of the Company ordinarily (and apart from rights accruing underand the Subsidiaries for elected and non-elected officers or any of the foregoing matters.
4.Meetings. The Committee will meet with such frequency, and at such times as its Chairperson, or a majority of the Committee, determines. A special circumstances) havingmeeting of the rightCommittee may be called by the Chairperson and will be called promptly upon the request of any two Committee members. The agenda of each meeting will be prepared by the Chairperson and circulated to voteeach member. Unless the Committee or the Board adopts other procedures, the provisions of the Company’s Bylaws applicable to meetings of Board committees will govern meetings of the Committee.
5.Minutes. Minutes of each meeting will be kept with the regular corporate records.
6.Reliance; Experts; Cooperation.
(a)Retention of Advisors and Compensation Consultants. The Committee has the power, in its discretion, to retain at the Company’s expense such advisors and experts as it deems necessary or appropriate to carry out its duties. The Board delegates to the Committee the express authority to decide whether to retain a compensation consultant to assist in the electionevaluation of directors (“Voting Securities,”compensation pursuant to be calculatedthis Charter. If the Committee decides in its discretion to retain such a firm, the Board delegates to the Committee the sole authority to retain and terminate any such firm and to approve the firm’s fees and other retention terms.
(b)Reliance Permitted. In carrying out its duties, the Committee will act in reliance on management, independent public accountants, internal auditors and outside advisors and experts, as provided in paragraph it deems necessary or appropriate.
(c)Investigations. The Committee has the authority to conduct any investigation it deems necessary or appropriate to fulfilling its duties.
(d)Required Participation of such Rule 13d-3Employees. The Committee shall have unrestricted access to the Company’s and the Subsidiaries’ independent public accountants, internal auditors, internal and outside counsel, and anyone else in the caseCompany and the Subsidiaries, and may require any officer or employee of rightsthe Company or the Subsidiaries or the Company’s outside counsel or independent public accountants to acquire Common Stock) representing 20%attend a meeting of the Committee or to meet with any members of, or consultants or advisors to, the Committee.

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APPENDIX C

CHARTER OF THE GOVERNANCE AND NOMINATING COMMITTEE
OF THE BOARD OF DIRECTORS
OF ALASKA AIR GROUP, INC.

As Adopted February 12, 2003

1.Purpose. The Committee is appointed by the Board of Directors (the “Board”) to (a) assist the Board in identifying individuals qualified to become Board members and Board committee members; (b) make recommendation to the Board of director nominees at each annual meeting of stockholders; (c) make recommendations for the Board committee appointments; (d) develop and recommend to the Board corporate governance principles applicable to the Company; and (e) take such other actions within the scope of this Charter as the Committee deems necessary or appropriate.
2.Membership. The Committee will be composed of three or more directors. All members of the combined voting powerCommittee will be independent directors (as determined by the Board) under the independence requirements of the then-outstanding Voting Securities.New York Stock Exchange and applicable law. The members of the Committee will be appointed by and serve at the discretion of the Board.
3.Committee Chairman. The Chairman of the Governance and Nominating Committee shall be as appointed by the Board from time to time. The Chairman shall preside over meetings of the Committee. The Chairman shall also serve as Lead Director with respect to non-management board member duties. The Lead Director’s responsibilities shall be (a) to preside over periodic meetings of non-management directors conducted pursuant to the Corporate Governance Guidelines; (b) to lead the non-management directors’ annual evaluation of the Chief Executive Officer; and (c) such other duties as described in the Corporate Governance Guidelines.
4.Specific Responsibilities and Duties. The Board delegates to the Committee responsibility to review and make recommendations to the Board as to:

“Code”means the Internal Revenue Code of 1986, as amended from time to time.

“Committee”means the Company’s Compensation Committee or any other Board committee appointed by the Board to administer the Plan.

“Common Stock”means the common stock, par value $1.00 per share, of the Company.

“Company”means Alaska Air Group, Inc., a Delaware corporation.

“Corporate Affairs Department”means the corporate affairs department or such other department or individual authorized by the Plan Administrator to perform certain ministerial duties under the Plan.

“Designated Subsidiary”means any domestic Subsidiary Corporation or any other Subsidiary Corporation designated as eligible to participate in the Plan by the Board or the Committee.

“Eligible Compensation”means, unless the Plan Administrator establishes otherwise for a future Offering, all base pay, inclusive of any employer-paid leave, and does not include overtime, cash bonuses, severance pay, hiring and relocation bonuses, gain from stock option exercises or any other special payments.

“Eligible Employee”means any employee of the Company or a Designated Subsidiary who is in the employ of the Company or any Designated Subsidiary on one or more Offering Dates and who meets the following criteria:

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 (a) Board Composition. Evaluate the employee does not, immediately after the Option is granted, own stock (as defined by the Code) possessing 5% or moresize and composition of the total combined voting power or valueBoard, develop criteria for Board membership, and evaluate the independence of all classes of stock of the Company or of a Parent Corporation or Subsidiary Corporation;existing and prospective directors.
 
 (b) the employee has been employed for a minimum of one year as of an Offering Date or any lesser or greater minimum employment period notCandidates. Seek and evaluate qualified individuals to exceed two years that is established by the Plan Administrator for a future Offering;become directors.
 
 (c) if specified byCommittees. Evaluate the Plan Administrator for a future Offering, the employee customarily works a minimumnature, structure and composition of five months per year or any lesser number of months established by the Plan Administrator; andother Board committees.
 
 (d) if specifiedGovernance Guidelines.Develop, monitor and reassess from time to time the Corporate Governance Guidelines of the Company.

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(e)Annual Review.Take such steps as the Committee deems necessary or appropriate with respect to assessments of the performance of the Board, each other Board committee, and itself, annually.
(f)Review Charter.Review and reassess the adequacy of this Charter annually.
(g)Other Actions.Take such other actions as may be requested or required by the Plan Administrator forBoard from time to time.
(h)Reports.Report to the Board and other Board committees with respect to any of the foregoing matters.

5.Search Firm. The Board delegates to the Committee the express authority to decide whether to retain a future Offering,search firm to assist the employee has been employed forCommittee in identifying, screening and attracting director candidates. If the Committee decides in its discretion to retain such a certain minimum period of time as of an Offering Date; provided, however, thatfirm, the Board delegates to the Committee the sole authority to retain and terminate any such minimum employment periodfirm and to approve the search firm’s fees and other retention terms.
6.Meetings. The Committee will meet with such frequency, and at such times, as its Chairperson, or a majority of the Committee, determines. A special meeting of the Committee may not exceedbe called by the Chairperson and will be called promptly upon the request of any two years.Committee members. The agenda of each meeting will be prepared at the direction of the Chairperson and circulated to each member prior to the meeting date. Unless the Committee or the Board adopts other procedures, the provisions of the Company’s Bylaws applicable to meetings of Board committees will govern meetings of the Committee.
7.Minutes. Minutes of each meeting will be kept. The Committee will report to the Board regularly or whenever requested to do so by the Board.
8.Subcommittees. The Committee has the power to appoint subcommittees, but no subcommittee will have any final decision-making authority on behalf of the Board.
9.Reliance; Experts; Cooperation.

If the Company permits any employee of a Designated Subsidiary to participate in the Plan, then all employees of that Designated Subsidiary who meet the requirements of this paragraph shall also be considered Eligible Employees.

“Employee Services Department”means the employee services department or such other department or individual authorized by the Plan Administrator to perform certain ministerial duties under the ESPP.

“Enrollment Period”has the meaning set forth in Section 7.1.

“ESPP Broker”has the meaning set forth in Section 10.2.

“Exchange Act”means the Securities Exchange Act of 1934, as amended from time to time.

“Fair Market Value”shall be as established in good faith by the Plan Administrator or if the Common Stock is publicly traded, the closing price of a share of the Common Stock on the Offering Date or the Purchase Date, as applicable, as reported inThe Wall Street Journalor similar readily available public source, unless the Plan Administrator determines otherwise for a future Offering. If there is no such reported price for the Common Stock for the date in question, then such price on the last preceding date for which such price exists shall be determinative of Fair Market Value.

“Offering”has the meaning set forth in Section 5.1.

“Offering Date”means the first day of an Offering.

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“Option”means an option granted under the Plan to an Eligible Employee to purchase shares of Common Stock.

“Parent Corporation”means any corporation, other than the Company, in an unbroken chain of corporations ending with the Company, if, at the time of the granting of the Option, each of the corporations, other than the Company, owns stock possessing 50% or more of the total combined voting power of all classes of stock in one of the other corporations in such chain.

“Participant”means any Eligible Employee who has elected to participate in an Offering in accordance with the procedures set forth in Section 7 and who has not withdrawn from the Plan or whose participation in the Plan is not otherwise terminated.

“Payroll Department”means the Company’s payroll department or such other department performing similar functions.

“Plan”means the Alaska Air Group, Inc. 2002 Employee Stock Purchase Plan.

“Plan Administrator”has the meaning set forth in Section 3.1.

“Purchase Date”means the last day of each Offering or Purchase Period.

“Purchase Period”has the meaning set forth in Section 5.2.

“Purchase Price”has the meaning set forth in Section 6.

“Securities Act”means the Securities Act of 1933, as amended.

“Subscription”has the meaning set forth in Section 7.1.

“Subsidiary Corporation”means any corporation, other than the Company, in an unbroken chain of corporations beginning with the Company, if, at the time of the granting of the Option, each of the corporations, other than the last corporation in the unbroken chain, owns stock possessing 50% or more of the total combined voting power of all classes of stock in one of the other corporations in such chain.

SECTION 3. ADMINISTRATION

3.1 Plan Administrator

The Plan shall be administered by the Board and/or the Committee or, if and to the extent the Board or the Committee designates one or more executive officers of the Company to administer the Plan, by such executive officer(s) (each, the “Plan Administrator”). Any decisions made by the Plan Administrator shall be applicable equally to all Eligible Employees.

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3.2 Administration and Interpretation by the Plan Administrator

Subject to the provisions of the Plan, the Plan Administrator shall have the authority, in its sole discretion, to determine all matters relating to Options granted under the Plan, including all terms, conditions, restrictions and limitations of Options; provided, however, that all Participants granted Options pursuant to the Plan shall have the same rights and privileges within the meaning of Code Section 423. The Plan Administrator shall also have exclusive authority to interpret the Plan and may from time to time adopt, and change, rules and regulations of general application for the Plan’s administration. The Plan Administrator’s interpretation of the Plan and its rules and regulations, and all actions taken and determinations made by the Plan Administrator pursuant to the Plan, unless reserved to the Board or the Committee, shall be conclusive and binding on all parties involved or affected. The Plan Administrator may delegate ministerial duties to such of the Company’s other officers or employees as the Plan Administrator so determines.

SECTION 4. STOCK SUBJECT TO PLAN

Subject to adjustment from time to time as provided in Section 20.1, the maximum number of shares of Common Stock that shall be available for issuance under the Plan shall be 1,000,000 shares. Shares issued under the Plan shall be drawn from authorized and unissued shares or from shares subsequently acquired by the Company as treasury shares.

SECTION 5. OFFERING DATES

5.1 Offerings

 (a) ExceptRetention of Counsel and Advisors. The Committee has the power, in its discretion, to retain at the Company’s expense such counsel, advisors and experts as otherwise set forth below, the Plan shall be implemented by a series of Offerings that each last one year (each, an “Offering”), such Offeringsit deems necessary or appropriate to commence on September 1 and March 1 of each year and to end on the next August 31 and February 28 (or 29 in a leap year), respectively. The first Offering shall begin on September 1, 2002 and shall end on August 31, 2003.carry out its duties.
 
 (b) NotwithstandingReliance Permitted. The Committee will act in reliance on management, the foregoing, the Plan Administrator may establish (i) a different term for the initial OfferingCompany’s independent public accountants, internal auditors, and advisors and experts, as it deems necessary or for one or more future Offerings and (ii) different commencing and ending dates for such Offerings; provided, however, that if the Purchase Price may be less than 85% of the Fair Market Value of the Common Stock on the Purchase Date, the Offering may not exceed 27 months.appropriate to enable it to carry out its duties.
 
 (c) InInvestigations. The Committee has the event the firstpower, in its discretion, to conduct any investigation it deems necessary or the last day of an Offering is not a regular business day, then the first day of the Offering shall be deemedappropriate to be the next regular business day and the last day of the Offering shall be deemedenable it to be the last preceding regular business day.carry out its duties.

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5.2 Purchase Periods

(a)Each Offering shall consist of four consecutive purchase periods of three months duration (each, a “Purchase Period”). The last day of each Purchase Period shall be the Purchase Date for such Purchase Period. Except as otherwise set forth below, a Purchase Period shall commence on September 1, December 1, March 1 and June 1 of each year and shall end on the next November 30, February 28 (or 29 in a leap year), May 31 and August 31, respectively, occurring thereafter. The first Purchase Period shall begin on September 1, 2002 and shall end on November 30, 2002.
(b)Notwithstanding the foregoing, the Plan Administrator may establish for a future Offering (i) a different term for the initial Purchase Period or for one or more future Purchase Periods and (ii) different commencing and ending dates for any such Purchase Period.
(c)In the event the first or last day of a Purchase Period is not a regular business day, then the first day of the Purchase Period shall be deemed to be the next regular business day and the last day of the Purchase Period shall be deemed to be the last preceding regular business day.

5.3 Governmental Approval; Stockholder Approval

     Notwithstanding any other provision of the Plan to the contrary, an Option granted pursuant to the Plan shall be subject to (a) obtaining all necessary governmental approvals and qualifications for the Plan and (b) obtaining stockholder approval of the Plan.

SECTION 6. PURCHASE PRICE

(a)The purchase price (the “Purchase Price”) at which Common Stock may be acquired in an Offering pursuant to the exercise of all or any portion of an Option shall be 85% of the lesser of (i) the Fair Market Value of the Common Stock on the Offering Date of such Offering and (ii) the Fair Market Value of the Common Stock on a Purchase Date during the Offering.
(b)Notwithstanding the foregoing, if an increase in the number of shares authorized for issuance under the Plan is approved and all or a portion of such additional shares are to be issued during one or more Offerings that are underway at the time of stockholder approval of such increase (the “Additional Shares”), then, if as of the date of such stockholder approval, the Fair Market Value of a share of Common Stock is higher than the Fair Market Value on the Offering Date for any such Offering, the Purchase Price for the Additional Shares shall be 85% of the lesser of (i) the Common Stock’s Fair Market Value on the date of such stockholder approval and (ii) the Fair Market Value of the Common Stock on the Purchase Date.

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SECTION 7. PARTICIPATION IN THE PLAN

7.1 Initial Participation

An Eligible Employee shall become a Participant on the first Offering Date after satisfying the eligibility requirements and providing to the Corporate Affairs Department or such other authorized office or entity during the enrollment period established by the Plan Administrator (the “Enrollment Period”) a subscription (the “Subscription”):

(a)indicating the Eligible Employee’s election to participate in the Plan;
(b)authorizing payroll deductions and stating the amount to be deducted regularly from the Participant’s Eligible Compensation; and
(c)authorizing the purchase of Common Stock for the Participant in each Purchase Period.

An Eligible Employee who does not deliver a Subscription as provided above during the Enrollment Period shall not participate in the Plan for that Offering or for any subsequent Offering unless such Eligible Employee subsequently enrolls in the Plan by filing a Subscription with the Company during the Enrollment Period for such subsequent Offering. The Company may, from time to time, change the Enrollment Period for a future Offering as deemed advisable by the Plan Administrator, in its sole discretion, for the proper administration of the Plan.

An employee who becomes eligible to participate in the Plan after an Offering has commenced shall not be eligible to participate in such Offering but may participate in any subsequent Offering, provided that such employee is still an Eligible Employee as of the commencement of any such subsequent Offering. Eligible Employees may not participate in more than one Offering at a time.

7.2 Continued Participation

A Participant who has elected to participate in an Offering shall automatically participate in the next Offering until such time as such Participant withdraws from the Plan pursuant to Section 11.3 or terminates employment as provided in Section 13.

SECTION 8. LIMITATIONS ON RIGHT TO PURCHASE SHARES

8.1 Number of Shares Purchased

(a)No Participant shall be entitled to purchase Common Stock under the Plan (or any other employee stock purchase plan that is intended to meet the requirements of Code Section 423 sponsored by the Company, a Parent Corporation or a Subsidiary Corporation) with a Fair Market Value exceeding $25,000 (such value determined as of the Offering Date for each Offering or such other limit as may be imposed by the Code) in any calendar year in which a Participant participates in the Plan (or any other employee stock purchase plan described in this Section 8.1).

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(b)No Participant shall be entitled to purchase more than 2,000 shares of Common Stock (or such other number of shares as the Board or the Committee shall specify for a future Offering) under the Plan in any Offering.

8.2 Pro Rata Allocation

In the event the number of shares of Common Stock that might be purchased by all Participants exceeds the number of shares of Common Stock available in the Plan, the Plan Administrator shall make a pro rata allocation of the remaining shares of Common Stock in as uniform a manner as shall be practicable and as the Plan Administrator shall determine to be equitable.

SECTION 9. PAYMENT OF PURCHASE PRICE

9.1 General Rules

Subject to Section 9.11, Common Stock that is acquired pursuant to the exercise of all or any portion of an Option may be paid for only by means of payroll deductions from the Participant’s Eligible Compensation. Except as set forth in this Section 9, the amount of compensation to be withheld from a Participant’s Eligible Compensation during each pay period shall be determined by the Participant’s Subscription.

9.2 Percent Withheld

The amount of payroll withholding for each Participant for purchases pursuant to the Plan during any pay period shall be at least 1% but shall not exceed 10% of the Participant’s Eligible Compensation for such pay period (or such other percentage as the Plan Administrator may establish from time to time for a future Offering). Amounts shall be withheld in whole percentages only.

9.3 Payroll Deductions

Payroll deductions shall commence on the first day of the payroll period following the Offering Date and shall continue through the last day of the payroll period within the Offering unless sooner altered or terminated as provided in the Plan.

9.4 Memorandum Accounts

Individual accounts shall be maintained for each Participant for memorandum purposes only. All payroll deductions from a Participant’s compensation shall be credited to such account but shall be deposited with the general funds of the Company. All payroll deductions received or held by the Company may be used by the Company for any corporate purpose.

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9.5 No Interest

No interest shall be paid on payroll deductions received or held by the Company.

9.6 Acquisition of Common Stock

On each Purchase Date of an Offering, each Participant shall automatically acquire, pursuant to the exercise of the Participant’s Option, the number of shares of Common Stock, including fractional shares, arrived at by dividing the total amount of the Participant’s accumulated payroll deductions for the Purchase Period by the Purchase Price; provided, however, that the Plan Administrator may determine for one or more future Offerings that fractional shares may not be issued; and provided, further, that the number of shares of Common Stock purchased by the Participant shall not exceed the number of shares for which Options have been granted to the Participant pursuant to Section 8.1.

9.7 Refund of Excess Amounts

In the event that the Plan Administrator determines for a future Offering that fractional shares may not be issued, any cash balance remaining in the Participant’s account at the termination of a Purchase Period that is not sufficient to purchase a whole share of Common Stock shall be applied to the purchase of Common Stock in the next Purchase Period, provided the Participant participates in the next Purchase Period and the purchase complies with Section 8.1. If the Participant does not participate in the next Purchase Period, such remaining cash balance shall be refunded to the Participant as soon as practical after the Purchase Date without the payment of any interest.

9.8 Withholding Obligations

At the time the Option is exercised, in whole or in part, or at the time some or all the Common Stock is disposed of, a Participant shall make adequate provision for local, state, federal and foreign withholding obligations of the Company, if any, that arise upon exercise of the Option or upon disposition of the Common Stock. The Company may withhold from the Participant’s compensation the amount necessary to meet such withholding obligations.

9.9 Termination of Participation

No Common Stock shall be purchased on behalf of a Participant on a Purchase Date if his or her participation in a current Offering or the Plan has terminated on or before such Purchase Date or if the Participant has otherwise terminated employment prior to a Purchase Date.

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9.10 Procedural Matters

The Company may, from time to time, establish (a) limitations on the frequency and/or number of any permitted changes in the amount withheld during an Offering, as set forth in Section 11.1, (b) an exchange ratio applicable to amounts withheld in a currency other than U.S. dollars, (c) payroll withholding in excess of the amount designated by a Participant in order to adjust for delays or mistakes in the Company’s processing of properly completed withholding elections, and (d) such other limitations or procedures as deemed advisable by the Company in the Company’s sole discretion that are consistent with the Plan and in accordance with the requirements of Code Section 423.

9.11 Leaves of Absence

During leaves of absence approved by the Employee Services Department or the Plan Administrator and meeting the requirements of the applicable treasury regulations promulgated under the Code, a Participant may elect to continue participation in the Plan for a maximum of 90 calendar days by continuing to accrue payroll deductions, or, if the leave is unpaid, by delivering cash payments to the Company on the Participant’s normal paydays equal to the amount of his or her payroll deductions under the Plan had the Participant not taken a leave of absence.

SECTION 10. STOCK PURCHASED UNDER THE PLAN

10.1 Restrictions on Transfer of Stock

(a)Shares of Common Stock purchased under the Plan may be registered in the name of a nominee or held in such other manner as the Plan Administrator determines to be appropriate. Each Participant will be the beneficial owner of the Common Stock purchased under the Plan and will have all rights of beneficial ownership in such Common Stock, except that the Participant may not transfer or otherwise dispose of such Common Stock for a period of one year (the “Restriction Period”) following the Purchase Date for such Common Stock, or such other period as the Board may from time to time deem appropriate for a future Offering.
(b)Except as otherwise provided in this Section 10.1, the Company or the nominee will retain custody of the Common Stock purchased under the Plan for a period of time ending no earlier than the expiration of the Restriction Period. A book entry stock account will be established in each Participant’s name (a “Stock Account”).
(c)Cash dividends paid on Common Stock in a Participant’s Stock Account due to the Restriction Period or because the Participant has not made a request for delivery shall be used by the custodian of such Common Stock to purchase additional shares of Common Stock, which shall be credited to the Participant’s Stock Account. Dividends paid in the form of shares of Common Stock with respect to Stock in a Participant’s Stock Account shall be credited to such Stock Account. Common Stock credited to a Participant’s Stock Account due to cash or stock dividends with respect to Common Stock that is subject to the Restriction Period shall be restricted for the same period as the Common Stock with respect to which the dividend was paid.

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 (d) Upon terminationRequired Participation of the Participant’s employment because of retirement, disability or death, the Restriction Period will be deemed to be satisfied as of the date of such termination.Employees. The Restriction Period will also be deemed to be satisfied as of the date of death following such termination of employment.

10.2 ESPP Broker

     If the Plan Administrator designates or approves a stock brokerage or other financial services firm (the “ESPP Broker”) to hold shares purchased under the Plan for the accounts of Participants, and subject to Section 10.1, the following procedures shall apply. Promptly following each Purchase Date, the number of shares of Common Stock purchased by each Participant shall be deposited into an account established in the Participant’s name with the ESPP Broker. A Participant shall be free to undertake a disposition of the shares of Common Stock in his or her account at any time after expiration of the Restriction Period but, in the absence of such a disposition, the shares of Common Stock must remain in the Participant’s account at the ESPP Broker until the holding period set forth in Code Section 423 has been satisfied.With respect to shares of Common Stock for which the Code Section 423 holding period has been satisfied, the Participant may move those shares of Common Stock to another brokerage account of the Participant’s choosing or request that a stock certificate be issued and delivered to him or her. Dividends paid in the form of shares of Common Stock with respect to Common Stock in a Participant’s account shall be credited to such account. A Participant who is not subject to payment of U.S. income taxes may move his or her shares of Common Stock to another brokerage account of his or her choosing or request that a stock certificate be delivered to him or her at any time, subject to the requirements of any Restriction Period, without regard to the Code Section 423 holding period.

10.3 Notice of Disposition

     By entering the Plan, each Participant agrees to promptly give the Company notice of any Common Stock disposed of within the later of one year from the Purchase Date and two years from the Offering Date for such Common Stock, showing the number of such shares disposed of and the Purchase Date and Offering Date for such Common Stock. This notice shall not be required if and so long as the Company has a designated ESPP Broker.

B-11


SECTION 11. CHANGES IN WITHHOLDING AMOUNTS AND
VOLUNTARY WITHDRAWAL

11.1 Changes in Withholding Amounts

(a)Unless the Plan Administrator establishes otherwise for a future Offering, during a Purchase Period, a Participant may elect to reduce payroll contributions to 0% by completing and filing with the Corporate Affairs Department, the Payroll Department or such other authorized office or entity an amended Subscription authorizing cessation of payroll deductions. The change in rateCommittee shall be effective as of the beginning of the next payroll period following the date of filing the amended Subscription if the amended Subscription is filed at least ten days prior to such date (the “Change Notice Date”) and, if not, as of the beginning of the next succeeding payroll period. All payroll deductions accrued by a Participant as of a Change Notice Date shall continue to be applied toward the purchase of Common Stock on the Purchase Date, unless a Participant withdraws from an Offering or the Plan, pursuant to Section 11.2 or Section 11.3 below. An amended Subscription shall remain in effect until the Participant changes such Subscription in accordance with the terms of the Plan.
(b)Except as provided in Section 11.1(a), unless the Plan Administrator determines otherwise for a future Offering, a Participant may not elect to increase or decrease the amount to be withheld from his or her Eligible Compensation during an Offering. In the event such change is permitted, notice of such election must be deliveredhave unrestricted access to the Corporate Affairs Department or such other authorized office or entity in such formCompany’s employees, independent public accountants, internal auditors, and in accordance with such terms as the Plan Administratorinternal and outside counsel, and may establish for an Offering. An amended Subscription shall remain in effect until the Participant changes such Subscription in accordance with the terms of the Plan.
(c)Notwithstanding the foregoing, to the extent necessary to comply with Code Section 423 and Section 8.1, a Participant’s payroll deductions shall be decreased to 0% duringrequire any Purchase Period if the aggregate of all payroll deductions accumulated with respect to one or more Purchase Periods ending within the same calendar year exceeds $25,000 of Fair Market Value of the Common Stock determined as of the first day of an Offering ($21,250 to the extent the Purchase Price may be 85% of the Fair Market Value of the Common Stock on the Offering Date of the Offering). Payroll deductions shall re-commence at the rate provided in such Participant’s Subscription at the beginning of the first Purchase Period that is scheduled to end in the following calendar year, unless the Participant terminates participation in an Offering or the Plan as provided in Section 11.2 or Section 11.3 or indicates otherwise in an amended Subscription. Also notwithstanding the foregoing, a Participant’s payroll deductions shall be decreased to 0% at such time that the aggregate of all payroll deductions accumulated with respect to an Offering exceeds the amount necessary to purchase 2,000 shares of Common Stock in such Offering (or such other number as the Board or Committee shall specify for a future Offering). Payroll deductions shall re-commence at the rate provided in such Participant’s Subscription at the beginning of the next Purchase Period, provided the Participant continues to participate in the Plan and such participation complies with Section 8.1.

B-12


11.2 Withdrawal From an Offering

A Participant may withdraw from an Offering by completing and delivering to the Corporate Affairs Department or such other authorized office or entity a written notice of withdrawal on a form provided by the Company for such purpose. Such notice must be delivered prior to the end of the Purchase Period for which such withdrawal is to be effective. Unless otherwise indicated by a Participant, withdrawal from an Offering shall not result in a withdrawal from the Plan or any succeeding Offering therein, provided that such Participant is still an Eligible Employee upon commencement of such succeeding Offering. A Participant may not resume participation in the same Offering at any time following withdrawal from such Offering.

11.3 Withdrawal From the Plan

A Participant may withdraw from the Plan by completing and delivering to the Corporate Affairs Department or such other authorized office or entity a written notice of withdrawal on a form provided for such purpose. Such notice must be delivered prior to the end of the Purchase Period for which such withdrawal is to be effective, or by any other date specified by the Plan Administrator for a future Offering.

11.4 Notice of Withdrawal; Effect of Withdrawal on Prior Purchase Periods; Re-enrollment in the Plan

(a)The Company may, from time to time, impose a requirement that any notice of withdrawal be on file for a reasonable period prior to the effectiveness of the Participant’s withdrawal.
(b)If a Participant withdraws from an Offering or the Plan after the Purchase Date for a Purchase Period, the withdrawal shall not affect Common Stock acquired by the Participant in any earlier Purchase Periods.
(c)In the event a Participant voluntarily elects to withdraw from the Plan, the Participant may participate in any subsequent Offering under the Plan by again satisfying the definition of Eligible Employee and re-enrolling in the Plan in accordance with Section 7.

B-13


11.5 Return of Payroll Deductions

Upon withdrawal from an Offering pursuant to Section 11.2 or from the Plan pursuant to Section 11.3, the withdrawing Participant’s accumulated payroll deductions that have not been applied to the purchase of Common Stock shall be returned as soon as practical after the withdrawal, without the payment of any interest, to the Participant and the Participant’s interest in the Offering shall terminate. Such accumulated payroll deductions may not be applied to any other Offering under the Plan.

SECTION 12. AUTOMATIC WITHDRAWAL

If the Fair Market Value of the Common Stock on any Purchase Date immediately preceding a new 12-month Offering is less than the Fair Market Value of the Common Stock on the Offering Date for the Offering in which the Participant is currently enrolled, then every Participant in such Offering shall automatically (a) be withdrawn from such Offering at the close of such Purchase Date and after the acquisition of the shares of Common Stock for such Purchase Period and (b) be enrolled in the Offering commencing on the first business date subsequent to such Purchase Period, provided the Participant is eligible to participate in the Plan and has not elected to terminate participation in the Plan.

SECTION 13. TERMINATION OF EMPLOYMENT

Termination of a Participant’s employment with the Company or a Designated Subsidiary for any reason, including retirement, death or the failure of a Participant to remain an Eligible Employee, shall immediately terminate the Participant’s participation in the Plan. The payroll deductions credited to the Participant’s account since the last Purchase Date shall, as soon as practical, be returned to the Participant or, in the case of a Participant’s death, to the Participant’s legal representative or designated beneficiary as provided in Section 14.2, and all the Participant’s rights under the Plan shall terminate. Interest shall not be paid on sums returned to a Participant pursuant to this Section 13.

SECTION 14. RESTRICTIONS ON ASSIGNMENT

14.1 Transferability

An Option granted under the Plan shall not be transferable and such Option shall be exercisable during the Participant’s lifetime only by the Participant. The Company will not recognize, and shall be under no duty to recognize, any assignment or purported assignment by a Participant of the Participant’s interest in the Plan, of his or her Option or of any rights under his or her Option.

14.2 Beneficiary Designation

A Participant may designate on a Company-approved form a beneficiary who is to receive any shares and cash, if any, from the Participant’s account under the Plan in the event the Participant dies after the Purchase Date for an Offering but prior to delivery to such Participant of such shares and cash. In addition, a Participant may designate on a Company-approved form a beneficiary who is to receive any cash from the Participant’s account under the Plan in the event that the Participant dies before the Purchase Date for an Offering. Such designation may be changed by the Participant at any time by written notice to the Corporate Affairs Department.

B-14


SECTION 15. NO RIGHTS AS STOCKHOLDER UNTIL SHARES ISSUED

With respect to shares of Common Stock subject to an Option, a Participant shall not be deemed to be a stockholder of the Company, and he or she shall not have any of the rights or privileges of a stockholder. A Participant shall have the rights and privileges of a stockholder of the Company when, but not until, a certificate or its equivalent has been issued to the Participant for the shares following exercise of the Participant’s Option.

SECTION 16. LIMITATIONS ON SALE OF COMMON STOCK PURCHASED UNDER THE PLAN

The Plan is intended to provide Common Stock for investment and not for resale. The Company does not, however, intend to restrict or influence any Participant in the conduct of his or her own affairs. A Participant, therefore, may sell Common Stock purchased under the Plan at any time he or she chooses following fulfillment of the Restriction Period, subject to compliance with Company policies and any applicable federal and state securities laws. A Participant assumes the risk of any market fluctuations in the price of the Common Stock.

SECTION 17. AMENDMENT, SUSPENSION OR TERMINATION OF THE PLAN

(a)The Board may amend the Plan in such respects as it shall deem advisable; provided, however, that, to the extent required for compliance with Code Section 423 or any applicable law or regulation, stockholder approval will be required for any amendment that will (i) increase the total number of shares as to which Options may be granted under the Plan, (ii) modify the class of employees eligible to receive Options, or (iii) otherwise require stockholder approval under any applicable law or regulation; and provided further, that except as provided in this Section 17, no amendment to the Plan shall make any change in any Option previously granted which adversely affects the rights of any Participant.
(b)The Plan shall continue in effect for ten years after the date of its adoption by the Board. Notwithstanding the foregoing, the Board may at any time and for any reason suspend or terminate the Plan. During any period of suspension or upon termination of the Plan, no Options shall be granted.
(c)Except as provided in Section 20, no such termination of the Plan may affect Options previously granted, provided that the Plan or an Offering may be terminated by the Board on a Purchase Date or by the Board’s setting a new Purchase Date with respect to an Offering and a Purchase Period then in progress if the Board determines that termination of the Plan and/or the Offering is in the best interestsemployee of the Company and the stockholders or if continuationrepresentative of the Plan and/Company’s outside counsel or the Offering would cause the Companyindependent public accountants to incur adverse accounting charges asattend a result of a change after the effective datemeeting of the Plan inCommittee or to meet with any members of the generally accepted accounting rules applicable toCommittee or representative of the Plan.Committee’s counsel, advisors or experts.

B-157 1


SECTION 18. NO RIGHTS AS AN EMPLOYEEPROXY

Nothing in the Plan shall be construed to give any person (including any Eligible Employee or Participant) the right to remain in the employAlaska Air Group Inc.
Solicited on Behalf of the Company or a Parent Corporation or Subsidiary Corporation or to affect the rightBoard of the Company or a Parent Corporation or Subsidiary Corporation to terminate the employment of any person (including any Eligible Employee or Participant) at any time with or without cause.

SECTION 19. EFFECT UPON OTHER PLANS

The adoption of the Plan shall not affect any other compensation or incentive plans in effect for the Company or any Parent Corporation or Subsidiary Corporation. Nothing in the Plan shall be construed to limit the right of the Company, any Parent Corporation or Subsidiary Corporation to (a) establish any other forms of incentives or compensation for employees of the Company, a Parent Corporation or Subsidiary Corporation or (b) grant or assume options otherwise than under the Plan in connection with any proper corporate purpose, including, but not by way of limitation, the grant or assumption of options in connection with the acquisition, by purchase, lease, merger, consolidation or otherwise, of the business, stock or assets of any corporation, firm or association.

SECTION 20. ADJUSTMENTSDirectors

20.1 Adjustment of Shares

In the event that, at any time or from time to time, a stock dividend, stock split, spin-off, split-off, combination or exchange of shares, recapitalization, consolidation, merger, distribution to stockholders other than a normal cash dividend, or other change in the Company’s corporate or capital structure results in (a) the outstanding shares, or any securities exchanged therefore or received in their place, being exchanged for a different number or kind of securities of the Company or of any other corporation or (b) new, different or additional securities of the Company or of any other corporation being received by the holders of shares of Common Stock, then (subject to any required action by the Company’s stockholders), the Board, in its sole discretion, shall make such equitable adjustments as it shall deem appropriate in the circumstances in (i) the maximum number and kind of shares of Common Stock subject to the Plan as set forth in Section 4, (ii) the number and kind of securities that are subject to any outstanding Option and the per share price of such securities and (iii) the maximum number of shares of Common Stock that may be purchased by a Participant in a Purchase Period. The determination by the Board or the Committee as to the terms of any of the foregoing adjustments shall be conclusive and binding. Notwithstanding the foregoing, a merger, asset sale, dissolution or liquidation of the Company shall not be governed by this Section 20.1 but shall be governed by Sections 20.2 and 20.3, respectively.

B-16


20.2 Dissolution or Liquidation of the Company

In the event of the proposed dissolution or liquidation of the Company, the Offering then in progress shall be shortened by setting a new Purchase Date and shall terminate immediately prior to the consummation of such proposed dissolution or liquidation, unless provided otherwise by the Board. The new Purchase Date shall be a specified date before the date of the Company’s proposed dissolution or liquidation. The Plan Administrator shall notify each Participant in writing, prior to the new Purchase Date, that the Purchase Date for the Participant’s Option has been changed to the new Purchase Date and that the Participant’s Option shall be exercised automatically on the new Purchase Date, unless prior to such date the Participant has withdrawn from an Offering then in progress or the Plan as provided in Section 11.

20.3 Change of Control

In the event of a Change of Control, each outstanding Option shall be assumed or an equivalent option substituted by the successor company or parent thereof (the “Successor Company”). In the event that the Successor Company refuses to assume or substitute for the Option, any Offering then in progress shall be shortened by setting a new Purchase Date. The new Purchase Date shall be a specified date before the date of the Change of Control. The Plan Administrator shall notify each Participant in writing, prior to the new Purchase Date, that the Purchase Date for the Participant’s Option has been changed to the new Purchase Date and that the Participant’s Option shall be exercised automatically on the new Purchase Date, unless prior to such date the Participant has withdrawn from an Offering then in progress or the Plan as provided in Section 11.

20.4 Limitations

The grant of Options shall in no way affect the Company’s right to adjust, reclassify, reorganize or otherwise change its capital or business structure or to merge, consolidate, dissolve, liquidate or sell or transfer all or any part of its business or assets.

SECTION 21. REGISTRATION; CERTIFICATES FOR SHARES

Notwithstanding any other provision of the Plan, the Company shall have no obligation to issue or deliver any shares of Common Stock under the Plan or make any other distribution of benefits under the Plan unless such issuance, delivery or distribution would comply with all applicable laws (including, without limitation, the requirements of the Securities Act), and the applicable requirements of any securities exchange or similar entity.

B-17


The Company shall be under no obligation to any Participant to register for offering or resale or to qualify for exemption under the Securities Act, or to register or qualify under state securities laws, any shares of Common Stock, security or interest in a security paid or issued under, or created by, the Plan, or to continue in effect any such registrations or qualifications if made. The Company may issue certificates for shares with such legends and subject to such restrictions on transfer and stop-transfer instructions as counsel for the Company deems necessary or desirable for compliance by the Company with federal and state securities laws.

To the extent that the Plan or any instrument evidencing shares of Common Stock provides for issuance of stock certificates to reflect the issuance of such shares, the issuance may be effected on a noncertificated basis, to the extent not prohibited by applicable law or the applicable rules of any stock exchange.

SECTION 22. EFFECTIVE DATE

The Plan shall become effective on the date it is approved by the Company’s stockholders, so long as such approval is obtained within 12 months of the date on which the Plan was adopted by the Board.

Adopted by the Board on January 30, 2002 and approved by the stockholders onAnnual Stockholders Meeting, May 30, 2002.

B-18


(lower right of back cover) 0491-PS-02


ALASKA AIR GROUP, INC.
THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS
ANNUAL STOCKHOLDERS MEETING, MAY 30, 200220, 2003

I hereby appoint John F. Kelly and Keith Loveless each as my proxies (with fullproxy, with power of substitution)substitution, and authorize them to represent and to vote at the above Annual Meeting all the shares of common stock of Alaska Air Group, Inc. (the “Company”) that I wouldmay be entitled to vote if personally present. I also hereby directat the trustee2003 Annual Meeting of Stockholders of the Company employee 401(k) plan(s)(the “Meeting”), as indicated on the reverse side of this card, and with discretionary authority as to voteany other matters that may properly come before the Meeting and any adjournment thereof.

I understand that if I do not indicate a choice on any of the proposals on the reverse side of this card, my shares will be voted on that proposal in accordance with the recommendations of stock of Alaska Air Group, Inc. allocated to my account that I am entitled to vote pursuant to the plan(s).

The Board of Directors, recommends a votewhich are as follows: FOR ALL NOMINEESthe Board’s nominees in Proposal 1, FOR Proposal 2, FOR Proposal 3 and AGAINST Proposal 4.

THE PROXIES ARE AUTHORIZED TO VOTE AT THEIR DISCRETION UPON SUCH OTHER BUSINESS AS MAY PROPERLY COME BEFORE THE MEETING.

(PLEASE READ AND SIGN THE REVERSE SIDE.)Proposals 3 through 9.

SEE REVERSE
SIDE
IMPORTANT: TO BE SIGNED AND DATED ON THE REVERSE SIDESEE REVERSE
SIDE

 


Vote by Telephone
It’s fast, convenient, and immediate!

Call Toll-Free on a Touch-Tone Phone
1-877-PRX-VOTE (1-877-779-8683).

Follow these four easy steps:

1.Read the accompanying Proxy Statement/Prospectus and Proxy Card.
 
2.ALASKA AIR GROUP, INC.
C/O EQUISERVE TRUST COMPANY, N.A.
P.O. BOX 8694
EDISON, NY 08818-8694
Call the toll-free number 1-877-PRX-VOTE (1-877-779-8683).
3.Enter your 14-digit Voter Control Number located on your Proxy Card above your name.
4.Follow the recorded instructions.2003 Annual Meeting of Stockholders
Tuesday, May 20, 2003 – 2 p.m. Pacific Time
The Museum of Flight in Seattle
9404 E. Marginal Way South
Seattle, Washington

Internet and telephone voting will be available 24 hours each day
until 11:59 p.m. Eastern Time, May 19, 2003. Your vote is important!
Call 1-877-PRX-VOTE anytime!important. Please vote immediately.

VoteVoter Control Number

      
Vote-by-Internet  [Computer Graphic]ORVote-by-Telephone  [Telephone Graphic]
1.Log on to the Internet and go to
http://www.eproxyvote.com/alk.
1.Call toll-free
1-877-PRX-VOTE (I-877-779-8683)
2.Enter your Voter Control Number
listed above and follow the easy
steps outlined on the secured website.
2.Enter your Voter Control Number
listed above and follow the easy
recorded instructions.

The Company has been advised by counsel that these Internet and telephone voting
procedures comply with Delaware law.

It’s fast, convenient, andIf you vote over the Internet or by telephone, please do not mail your vote is immediately confirmed and posted.card.

Follow these four easy steps:

1.Read the accompanying Proxy Statement/Prospectus and Proxy Card.
2.Go to the Website http://www.eproxyvote.com/alk.
3.Enter your 14-digit Voter Control Number located on your Proxy Card above your name.
4.Follow the instructions provided.

Your vote is important!
Go to http://www.eproxyvote.com/alk anytime!

Do not return your Proxy Card ifIf you are votingreturning your proxy card by Telephone or Internetmail, detach the lower portion and return in the enclosed envelope to Alaska Air Group, Inc., c/o EquiServe Trust Company, N.A., Proxy Services, P.O. Box 8948, Edison, NJ 08818-8948

DETACH HERE IF YOU ARE RETURNING YOUR PROXY CARD BY MAIL


xPlease mark votes as in this example.

When completed and signed, this proxyproxy/voting instruction form will be voted as you have directed. If no direction is made this proxygiven, it will be voted FOR ProposalsALL NOMINEES in Proposal 1, FOR Proposal 2, and AGAINST Proposals 3 and AGAINST Proposal 4.

through 9.

                                         
         FOR AGAINST ABSTAIN       FOR AGAINST ABSTAIN
1.  Election of Directors:  2. Amendment of             5.  Stockholder proposal            
 Nominees:    Certificate of              on annual election of            
     Incorporation.  o   o   o   all directors.  o   o   o 
  (01) Bruce R. Kennedy, 3. Stockholder proposal             6.  Stockholder proposal            
  (02) Jessie J. Knight, Jr.   on simple-majority              on stockholder rights            
  (03) J. Kenneth Thompson   vote.  o   o   o   plans.  o   o   o 
   4. Stockholder proposal             7.  Stockholder proposal            
 FOR o o WITHHELD    on selling the              on an independent Board            
 ALL FROM ALL    Company.  o   o   o   chairman.  o   o   o 
 NOMINEES NOMINEES                     8.  Stockholder proposal            
                     on expensing stock            
                     options.  o   o   o 
                      9.  Stockholder proposal            
o                    on reporting            
 
                      employee stock          
FOR all nominees, except as noted above.                    ownership.  o   o   o 
1. ELECTION OF DIRECTORS
      NOMINEES: (01) PHYLLIS J. CAMPBELL, (02) MARK R. HAMILTON, (03) BYRON I. MALLOTT AND (04) RICHARD A. WIENMark here for address
change and note at left.       
o
 
  FOR ALL NOMINEES
WITHHELD FROM ALL NOMINEES
FOR, except withhold my vote from
Please sign exactly as your name appears to the following nominee(s)left on
this card. Joint owners should each sign. If acting as attorney, executor, trustee or in another representative capacity, please sign name and title.
  
  COMPANY PROPOSAL TO APPROVE AMENDMENT OF THE ALASKA AIR GROUP, INC. 1999 LONG-TERM INCENTIVE EQUITY PLAN.
FOR                      AGAINST                      ABSTAIN
2.COMPANY PROPOSAL TO APPROVE ADOPTION OF THE ALASKA AIR GROUP, INC. 2002 EMPLOYEE STOCK PURCHASE PLAN.
FOR                      AGAINST                      ABSTAIN
4.STOCKHOLDER PROPOSAL TO RECOMMEND SIMPLE-MAJORITY VOTING.
FOR                      AGAINST                      ABSTAIN

MARK HERE IF YOUR ADDRESS HAS CHANGED AND NOTE IT AT LEFT

Please sign exactly as your name appears on this proxy. Joint owners should each sign. When signing as attorney, executor, administrator, trustee or guardian, please give your full title as such.
    
Signature:Signature (s)   Date  Signature (s)  Date   
 
 



VOTING INSTRUCTION FORMVOTING INSTRUCTION FORM

Alaska Air Group Inc.
Solicited on Behalf of the Board of Directors

Annual Stockholders Meeting, May 20, 2003

I hereby instruct Putnam Fiduciary Trust Company, as Trustee of the Alaska Air Group, Inc. Alaskasaver Plan, the Alaska Airlines, Inc. Flight Attendant 401(k) Plan, and the Alaska Airlines, Inc. COPS, MRPS and Dispatch 401(k) Plan (collectively, the “Plans”), to vote as indicated on the reverse side of this card all shares of common stock of Alaska Air Group, Inc. (the “Company”) allocated to me in any of the Plans at the 2003 Annual Meeting of Stockholders of the Company and any adjournment thereof.

I understand that if I do not indicate a choice on any of the proposals on the reverse side of this card, my shares will be voted on that proposal in accordance with the recommendations of the Board of Directors, which are as follows: FOR the Board’s nominees in Proposal 1, FOR Proposal 2, and AGAINST Proposals 3 through 9.

SEE REVERSE
SIDE
IMPORTANT: TO BE SIGNED AND DATED ON THE REVERSE SIDE.SEE REVERSE
SIDE


ALASKA AIR GROUP, INC.
C/O EQUISERVE TRUST COMPANY, N.A.
P.O. BOX 8694
EDISON, NY 08818-8694
2003 Annual Meeting of Stockholders
Tuesday, May 20, 2003 – 2 p.m. Pacific Time
The Museum of Flight in Seattle
9404 E. Marginal Way South
Seattle, Washington

Your voting instructions cannot be followed by the Trustee unless they are received by
11:59 p.m. Eastern Time, May 15, 2003. Your vote is important. Please vote immediately.

Voter Control Number

      
Vote-by-Internet  [Computer Graphic]ORVote-by-Telephone  [Telephone Graphic]
1.Log on to the Internet and go to
http://www.eproxyvote.com/alk.
1.Call toll-free
1-877-PRX-VOTE (I-877-779-8683)
2.Enter your Voter Control Number
listed above and follow the easy
steps outlined on the secured website.
2.Enter your Voter Control Number
listed above and follow the easy
recorded instructions.

The Company has been advised by counsel that these Internet and telephone voting
procedures comply with Delaware law.

If you vote over the Internet or by telephone, please do not mail your card.

If you are returning your proxy card by mail, detach the lower portion and return in the enclosed envelope to Alaska Air Group, Inc., c/o EquiServe Trust Company, N.A., Proxy Services, P.O. Box 8948, Edison, NJ 08818-8948

DETACH HERE IF YOU ARE RETURNING YOUR PROXY CARD BY MAIL

x Please mark votes as in this example.

When completed and signed, this proxy/voting instruction form will be voted as you have directed. If no direction is given, it will be voted FOR ALL NOMINEES in Proposal 1, FOR Proposal 2, and AGAINST Proposals 3 through 9.

                                         
         FOR AGAINST ABSTAIN       FOR AGAINST ABSTAIN
1.  Election of Directors:  2. Amendment of             5.  Stockholder proposal            
 Nominees:    Certificate of              on annual election of            
     Incorporation.  o   o   o   all directors.  o   o   o 
  (01) Bruce R. Kennedy, 3. Stockholder proposal             6.  Stockholder proposal            
  (02) Jessie J. Knight, Jr.   on simple-majority              on stockholder rights            
  (03) J. Kenneth Thompson   vote.  o   o   o   plans.  o   o   o 
   4. Stockholder proposal             7.  Stockholder proposal            
 FOR o o WITHHELD    on selling the              on an independent Board            
 ALL FROM ALL    Company.  o   o   o   chairman.  o   o   o 
 NOMINEES NOMINEES                     8.  Stockholder proposal            
                     on expensing stock            
                     options.  o   o   o 
                      9.  Stockholder proposal            
o                    on reporting            
 
                      employee stock          
FOR all nominees, except as noted above.                    ownership.  o   o   o 
Mark here for address
change and note at left.       
o
 
Signature:   Please sign exactly as your name appears to the left on
this card. Joint owners should each sign. If acting as attorney, executor, trustee or in another representative capacity, please sign name and title.
Signature (s)  Date  Signature (s)  Date